BBDO Argentina put a new twist on the refreshing 7Up brief by creating the 'Melting Machine' and cooling down citizens in the heated summer with free 7up and a fun way to win a 6-pack. Through atwitter hashtag passers by could guess when the ice-machine would melt and set the last chilled can free, and the one who guessed the closest won a sixpack. It's a very cute idea.

Juan Cabral via MJZ directed this sweaty summer spot, where a man behind the blinds fumes with hatred for the heated summer at psychopathic levels. He detests it so much he wants to burn it all down. Burn, burn burn.

"There are people who hate summer, who detest it profoundly, who fall into a sick rage at the very thought... But this is nothing compared to what the protagonist of this spot feels" said Itzkoff and Serkin, Executive Creative Directors at Del Campo Saatchi & Saatchi, Argentina.

This man needs a helping hand... because his fingers are stuc in beer bottles. This is quite possibly the longest walk for a ham sandwich that I have ever seen.

This clever little advert produced by Landia for Coke Latin America shows a lot of fun, quirky, crazy, lovely and hilarious scenes of people being real mensch to each other, as seen from the point of view of security cameras everywhere.

We've seen the "X puts you right in the action" idea before, but none looked quite as bizarre as the bearded man among synchronized swimmers.

Leading full-service marketing communications agency Wing (www.insidewing.com) is launching a new campaign for DIRECTV Latin America showcasing how DIRECTV lets viewers experience being at the Olympics from the comfort of their own couch. The campaign “DIRECTV Olimpiadas” uses CGI technology to transport consumers into the commercial, turning them into Olympic athletes.

She answers the phone "Unlimitech Solutions" and we pan out to find that the office is even worse than the name. It's so bad in fact that the boss asks her to tiden the place up a bit before their visitors arrive, starting with cleaning up her computer desktop. "Screensaver?".. and you know where this suddenly goes, lets try screensaving everything.

Or, you know, you could go to Staples and get a set of matching binders.

Popular model and TV-show host (oh, "secretary" is it?) poses naked for Playboy Argentina, while they are wondering how to get more people to follow the playboy twitter account.
Enter tweetgrid, for every 15 retweets of the Playboy tweets mentioning the show, a small part of a larger nude image of her is revealed in the twitter tweetgrid. Now everyone keeps retweeting Playboy until they finally get the whole picture. Clever way to get around the whole "no nudity on twitter" bit too, says I who risks being banned from Google Adsense (again) just for showing you this case study because it has nipples.

Exscuse me Fiat? You're showing off the Fiat 500's fantastic looks in the Gucci/Fiat ad, while in this Argentinian commercial for the Fiat Palio you're showing off .... human airbags. Yes, I groaned when I typed that, making that pun hurt me more than it hurt you. But the ad here hurts my brain. Fiat has now taught me that when my lover says he likes me natural and just the way I am, he is lying. Nice. Fiat, the car for dysfunctional couples best moments in life. I'd rather have the real down to earth Toyota moments a.k.a connections in life. Those moments are real. So I guess Fiat is a plastic car.

Watch out for Zombie Grandma, she keeps coming back for more.

Dare I call this a first? It might not be an original idea, people have been doing ascii art since the early days of typewriters, and some have decided to animate their twitter-feed but this is still a step up. It's an animated twitter-feed of a Smart car driving - check @SmartArg's feed and hold down your J key to watch it roll. It's so geeky and clever I actually squealed a little. :P Way to go Smart Argentina.

OH MY LORD! A mini meteor threatens the capitol! Quick, call the intern super hero! And hey check that out, the Copenhagen Opera house serves as the outdoor shot for the super-hero headquarters. Makes sense they'd use that place as HQ.

Cerveza Norte take helping their customers go to the bar seriously, mate. So seriously they devised the best excuse ever to allow attached men all over north Argentina to have a night out with the boys, and be able to tell the missus they helped clear the parks, renovate schools, clean the lakes. For each beer drunk, a cap was donated as a minute toward "Le Mejor Excusa Del Mundo" (the best excuse in the world) project, and a Northe team would be out doing good deeds for as many minutes as there were caps.

During the final of Copa America, one of the most watched sport events in Latin America, this ad with the 'voice of the stadium' delivered a rousing message to all soccer players from the Boca Junior team. Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was actually filmed as the players attended a training session in the Bombonera stadium, and their reactions are genuine.

This clever give-away allowed people with big noses, and those people only, to get 50% off the BGH air conditioner (& cleaner? ). Because people with big noses need clean air more than anyone else. Very funny and successful promo that was widely talked about in Argentina.

"Let kids stay kids. Use parental control." says the tagline, and yes, while that works, to convey the selling point... it feels like it's probably been done before. It's certainly no plush toy cow with cleavage which is an image I wish I had never seen because it'll never leave my head, aaaaarghh!

Oh goodie, finally, here's the english VO version of the Axe Premature Perspiration campaign - when I translated the original VO ones, I dubbed it "Premature Sweatulation". (See also Distance).