Australia

 
 

Cancer Council NSW"#touchmyselfproject" (2014) 2:40 (Australia)

Cancer Council NSW"#touchmyselfproject" (2014) 2:40 (Australia)

In 2013, Chrissy Amphlett, lead singer of Divinyls, died of breast cancer.

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Snickers "Construction." (20124) 1:11 (Australia)

Snickers "Construction."  (20124) 1:11 (Australia)

Building off of Snickers' "You're not you when you're hungry," this stunt takes the old wolf whistle construction workers and turns that stereotype on its cheeky head.

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Weight Watchers "Awaken Your Incredible" (2014) 1:00 (Australia)

Weight Watchers "Awaken Your Incredible" (2014) 1:00 (Australia)

Wow, what a strikingly different tone from the American celebrity endorsement spots usually associated with Weight Watchers.

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CIIC "What do you actually do for a living?" (2014) 2:00 (Australia)

CIIC "What do you actually do for a living?" (2014) 2:00 (Australia)

The Creative Industries Innovation Centre (CIIC) has a great video explaining to the squares what creative types actually do. Hardly the black turtleneck, beareded cool-glasses wearing type.

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NRMA Insurance- "Crashed Car Showroom" (2014) :50 (Australia)

NRMA Insurance- "Crashed Car Showroom" (2014) :50 (Australia)

In the month leading up to prom, the local cops would put a car that had been totaled in a drunk driving accident in front of my high school.

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Good Morning Bacon - Make It Primo - (2014) :30 (Australia)

Good Morning Bacon - Make It Primo - (2014) :30 (Australia)

Ogilvy Sydney has a nude man frolicking in bacon. Mmm....

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Drinkwise Australia "The way to drink properly" (2014) 1:00 (Australia)

Drinkwise Australia "The way to drink properly" (2014) 1:00 (Australia)

DrinkWise Australia wants you to become an experienced drinker, which is not the same as a professional drinker.

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Drinkwise Australia "How to Drink Properly" (2014) 1:00 (Australia)

Drinkwise Australia "How to Drink Properly" (2014) 1:00 (Australia)

What's the difference between an experienced drinker and a rookie? Reputation.

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Macquarie Dictionary - Phubbing A Word is Born - (2013) 2:30 (Australia)

McCann Melbourne are at it again, this time they're inventing words instead of dumb ways to die, and seeding the word around the world. At the end of the case study, the success of this word is a reminder that dictionaries, in particular the Macquarie Dictionary , are really really useful things.

The invented word: Phubbing. Ignoring the person in front of you in favor of your smart phone.

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Intel "Intelligent Sounds" (2013) 3:10 (Australia)

Australian agency The Monkeys paired up with musician/producer Flume to create a song powered by tablet band members, and a robot conductor. Catchy song.

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