Australia

 
 

McDonald's - Open All night - Australia

During the day, punters only saw half of the yellow arch and some mirrored text, it wasn't until the dark at night when the adshel lit up that the message "open all night" became clear.

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Andiamo - Fresh Pasta Poster - Australia

Andiamo is a Mediterranean restaurant in Brisbane, Australia and ad agency Junior in Brisbane wanted to send the message that it serves authentic foods.

The poster in the sign extended through it to hang below the sign like strips of pasta. A crank arm was attached to the side of the sign to complete the effect.

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Amnesty International - Black Hole (2008) Ambient (Australia)

CD Adam Hunt: "The American Government's prison at Guantanamo Bay is a black hole where human rights and international laws are ignored. People are being tortured there regularly. This protest is to increase awareness that Guantanamo Bay is a human rights black hole, and should be closed."

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Adidas Zero Tag / Zero Tolerance Against Graffiti - Bus Shelter - (2008) outdoor (Australia)

Link to larger image

Down under Adidas has a Zero Tolerance Against Graffiti - and this is what it looks like.

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Vegemite makes you shoot cricket balls straight out of the field, ambient Australia

JWT Melbourne, Australia has done this little ambient stunt for Vegemite - the stuff that like Marmite you'll either love or hate. Like most foods that have an acquired taste, Vegemite is really good for you, in fact it's rich in Vitamin B and a great source of natural energy. To highlight this JWT put these tricky stickers on cars around the Melbourne Cricket Ground, making it appear as if cricket balls had been shot straight off the field and into car windows. Who wants to bet the car owners got really pissed off when they first saw it?

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Olympus Binoculars - Closer - (print) Australia

I'm not sure if JWT Sydney is telling me that the items viewed through Olympus Binoculars come a lot closer, or that Olympus Binoculars are magical animal magnets that suck the critters in. Either way, funny images.

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Don't Speed Ambient PSA - "Bars"

From Saatchi & Saatchi, Sydney, Australia comes this ambient pedestrian crossing with a message - speed and you'll end up behind bars.
Link to larger image of the zebra crossing

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Band Aid Waterblock Tough Strips - Snitch & wire.

Tough (and sweaty) situations call for a tough strip. JWT Sydney went undercover to shoot this ad with photographer Simon Harsent.

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Durex Play Lubricant - Trainwreck - print p.o.s Australia

Spinach, Melbourne need to communicate the benefit of Durex Play lubricant in an environment that has an audience ranging from children to old prudes, so this Point of Sale poster for Durex PLay Lubricant had to have a perceived 'G' rating, yet not.

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Target - Maternity Bra - outdoor.

Here's one for all those who fancy giant women, I guess. The Campaign Palace Melbourne has really put the engineered in maternity bras for Target.

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