Australia

 
 

Durex Play Lubricant - Trainwreck - print p.o.s Australia

Spinach, Melbourne need to communicate the benefit of Durex Play lubricant in an environment that has an audience ranging from children to old prudes, so this Point of Sale poster for Durex PLay Lubricant had to have a perceived 'G' rating, yet not.

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Target - Maternity Bra - outdoor.

Here's one for all those who fancy giant women, I guess. The Campaign Palace Melbourne has really put the engineered in maternity bras for Target.

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Cancer Council - Get your moles checked - newspaper ads

I'm a sucker for any ad that uses the media it runs in to really drive their point home, aren't you? I'm especially keen on newspaper ads that do this, I've tried using those little holes at the bottom of the page in some ad ideas but I'm afraid I had boring clients. This is anything but boring though. Another good execution inside.

 

From the Campaign Palace in Melbourne for the Cancer Council of Victoria.

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wotif.com - Scary doll - (2008) :45 (Australia)

wotif.com - Scary doll - (2008) :45 (Australia)

We all have our reasons for getting away. This guy has his girlfriends' seriously mood-killing doll to blame. (and possibly killing doll.. That things is creeeepy.)

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Schick Quattro - smooth as ice - Ambient, Australia

JWT Sydney says: "The superior quality of Schick Quattro razors ensures exceptional smoothness. To demonstrate this, we fitted a zamboni machine at Sydney's largest ice arena with a giant Schick Quattro razor."

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RSPCA - Tea Towel - Australia

This tea towel was created for the RSPCA Summer Appeal by M&C Saatchi, Melbourne - RSPCA Victoria need to raise money during their Summer Appeal to help drought affected animals.

I've seen lovely printed tea towels in advertising before, but none punning on the fact that tea towels indeed get wet. Have you?

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The Father Bob Maguire Foundation - Eat Garbage - Ambient

Clemenger BBDO Melbourne says:

For Melbourne’s homeless, life is a struggle; it’s the little things like getting a decent meal that can be the most challenging. Clemenger BBDO Melbourne's task was to raise awareness for Father Bob’s Foundation and their service of providing food for the homeless. Our solution was to create three ambient stickers; A knife, a fork and a call to action. The stickers were strategically placed on bin tops around the city. The knife and fork sat either side of the bin opening to give the impression that the hole was a plate. The stickers proved quite confronting and forced people to recognise that the homeless need their help.

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Loctite Super Glue - Toys in need - Australia

From DDB Sydney, Australia comes this reminder that boys with toys will play rough.

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U by Kotex - Pamper your best friend - (2008) :30 (Australia)

U by Kotex - Pamper your best friend - (2008) :30 (Australia)

Kotex want you to pamper your best friend, your beaver. Proving that you can make 30 second ad out of one bad pun.

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OSO Food Wrap - Strange Dishes - print Australia

DDB Sydney has cooked up these odd dishes for OSO Food Wrap to remind people that "Separate is Best". Sure sure, they look tasty from a distance but look closer.... Uhm... Well hang on, this one on the left is totally something that I would have eaten when I was preggars, though it could use some slices of thin roast beef and a dash of sweet mustard. Oh yeah!

 

Perfectly photographed by George Scott to look like those classic cookbook food shots, these ads remind you of the ick that happens when food flavors start to combine in the fridge. Though I don't know anyone who keeps their candy-jelly-worms in the fridge, I'll happily overlook that just because these ads are so purdy.

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