Adstandards.com.au - Tell someone who cares - (2008) :30 (Australia)

Adstandards.com.au and George Patterson Y&R, Melbourne remind man on the street that there actually is a place to bring your ad complaints if you've seen one that you find offensive.
Reiwa.com - Rubbish - (2008) :30 (Australia)

The brand agency, Perth, brings us this ad for reiwa.com where you can research before you buy.
Fantastic Noodle - Pimp My Kettle - press, Australia
Drrriiing! Clemenger BBDO, Adelaide - 2004 called, they want their "Pimp my X" spinoff ad ideas back.
Bonds - Hi waist vs Lo waist / Patty cakes fight - (2008) :30 (Australia)

Want to see lots of girls in their underwear give each other a good slapping? Look no further, this ad is for you. Sorry about the pixelated quality.
Agency: The Campaign Palace
Vegemite - Concensus 2 (how do you eat your Vegemite?) - (2008) :30 (Australia)

Edit July 29 for those who can't view the ad - please see site: howdoyoulikeyourvegemite.com.au
Vegemite wants to know how you eat your vegemite. Are you a wormer, a streaker or a tiger striper? All non-aussies who say "eew, yuck, vegemite!?" need not apply. ;) actually, it's pretty tasty. I'm a streaker.
Agency: JWT Melbourne
See also Vegemite - Concensus (how do you eat your Vegemite?) - (2008) :30 (Australia)
Vegemite - Concensus (how do you eat your Vegemite?) - (2008) :30 (Australia)

Vegemite wants to know how you eat your vegemite. Are you a wormer, a streaker or a tiger striper? All non-aussies who say "eew, yuck, vegemite!?" need not apply. ;) actually, it's pretty tasty. I'm a streaker.
Agency: JWT Melbourne
Edit July 29 for those who can't view the ad - please see site: howdoyoulikeyourvegemite.com.au
Green Energy - skip the car - ambient cycle posters, Australia
Whybin TBWA, Sydney sent these rolling posters about to remind people that if they skip using their car half the time, they drastically reduce greenhouse gases. To lead by good example, they used bike-posters. Those beaches look great, I want to move to Oz!
Animals Australia - Lucy and her babies - (2008) :50 (Australia)

Add a childs voice to a pig and the message becomes painfully clear. Agency: RazorJunior Sydney
Panasonic Blue-ray RCD - Prison break - (2008) :30 (Australia)

The Campaign Palace, Sydney, does this little "TV-break" style prison break.
Tour de France - Cycling billboard - ambient, Australia
"RazorJunior created an advertisement for SBS's coverage of the Tour De France that is an epic 21 day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist is pedalling a racing bike connected to and powering a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual Tour De France event."
Yes folks,"even the ad is an endurance event."
Primrose oil - Storm center / House /Holiday /car park - print, Australia
Ward 6, Sydney, did this campaign for lifetimehealth.com.au highlighting when to use primrose oil - only when little storm centers gather above your house. Oh good, that never happens around here so I won't need to get that rubbish. ;)
Football Federation Australia - Socceroos The Missing “H” - (Australia)

Agency: Lowe, Sydney generated noise around low-interest football match by creating a Ghanaian fan club who ran around searching for the missing H in Ghana.
Brazilian Beauty - Tidy up - print, Australia
....And with this little reminder about personal grooming, I'll bid you a great Friday and head for the beach.
link to larger image
Brazilian Beauty
Dettol Instant Hand Sanitizer - Bus Hands - print, Australia
Travelocity / Zuji Online Travel - The Zuji Beans promotion - Australia
Here's an interesting twist, in order to sell travel, they sold beans. Strategic agency The Hallway teamed up with creative agency Happy Soldiers to promote Zuji travel site. The main positioning for Zuji is "a company that is ‘Helping holidays happen’" so they set out to prove it, by way of cheap beans.
Logic is, that by saving money on everyday items, you can save up some dosh for a getaway trip somewhere fun. To kickoff the campaign, Hallway/Happy Soldiers created "Zuji baked beans" and sold them for just 10c a can. They even opened a few Zuji Bean Shops in Australia’s major cities and set up Zuji Beans stalls all around the country, selling nothing but cheap Zuji Beans. There was also print, outdoor, radio, DM and online ads to let people know about the beans = save for travels connection.
Veet - Everywhere's a catwalk - print, Australia
"Everywhere's a catwalk" oh that's just perfect isn't it? I'm not leaving the house until someone invents a non-stinky and permanent way of removing hair off my legs, where I won't have to waste six minutes of every day with gobs of icky stinky cream that doesn't do much but irritate my skin. Gosh, sorry, I just hate veet.
Getup! - Fuel Watch - (2008): 30 (Australia)

Remember the spoof of "where the bloody hell are you?" campaign a few years back? Since then Daniel Ilic has teamed up with GetUp! to mock the goverment once again, and sprinkle some F-bombs in, he explains:
"Here's my latest. It attacks a government initiative to lock in fuel prices for the next coming day and display them on a website to give consumers a better deal on fuel prices. This of course is a waste of time, because as the world runs out of oil the prices will continue to climb."
K-mart - It's more fun in your undies - (2008) :30 (Australia)
Agency: CumminsNitro, Melbourne

McDonald's - Open All night - Australia
During the day, punters only saw half of the yellow arch and some mirrored text, it wasn't until the dark at night when the adshel lit up that the message "open all night" became clear.
Butter Menthol - Mom - (2008) :30 (Australia)

Agency: Singelton Ogilvy & Mather Sydney
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