Agency: Publicis Mojo Sydney "Hidden truths" campaign for Nescafé. The idea is to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. They use real people with real stories and real hidden truths, there is more than meets the eye.

Agency: Publicis Mojo Sydney "Hidden truths" campaign for Nescafé. The idea is to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. They use real people with real stories and real hidden truths, there is more than meets the eye.

Agency: Publicis Mojo Sydney "Hidden truths" campaign for Nescafé. The idea is to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. They use real people with real stories and real hidden truths, there is more than meets the eye.

Spinach, Melbourne need to communicate the benefit of Durex Play lubricant in an environment that has an audience ranging from children to old prudes, so this Point of Sale poster for Durex PLay Lubricant had to have a perceived 'G' rating, yet not.

From ProdigyMovies Australia

Feeding time at the Zoo....

From ProdigyMovies Australia
Director David Nerlich: "Something to promote our movie that would have been dangerous and expensive to do but was easy enough to fake!" (Leaked fake footage was actually picked up by some media outlets in Japan and Oz.)

Here's one for all those who fancy giant women, I guess. The Campaign Palace Melbourne has really put the engineered in maternity bras for Target.

I'm a sucker for any ad that uses the media it runs in to really drive their point home, aren't you? I'm especially keen on newspaper ads that do this, I've tried using those little holes at the bottom of the page in some ad ideas but I'm afraid I had boring clients. This is anything but boring though. Another good execution inside.

Lowe Rivet, Sydney has created a website, at www.lynxantisoapsquad.com, which features this 2 minute web film showing the squad in action.
ECD Dave Johnson said: “Positioning soap use as a crime and creating an impossibly hot squad of Lynx girls, hell bent on zero tolerance enforcement is frankly a ludicrous idea, but one that’s perfectly pitched to really engage guys at all the various touch points, and ultimately drive trial. Added to that, the ‘wall of shame’ for guys to dob in their mates really extends and deepens their participation in the idea and the brand.”

1 part "cops", 1 part "Charlies Angels", a dash of 70s porn movie = god please give us a new strategy for Lynx/Axe this is getting really tedious.

Agency: Leo Burnett, Melbourne

We all have our reasons for getting away. This guy has his girlfriends seriously mood-killing doll to blame.

Agency : Y&R Wellington
Prod. Co.: Prodigy

Y&R Wellington and Prodigy have collaborated to create and launch a 45 sec TV campaign for non-profit We Are What We Do, WAWWD movement within New Zealand to promote its global bestseller book 'Change The World For Fifteen Bucks'. Directed by Prodigy’s Dael Oates, the spot aims to encapsulate the essence of the book – small actions + lots of people = BIG CHANGE and inspire worldwide viewers to take simple everyday actions that can improve our environment, health and communities. With a naturalistic tone, the piece features a series of sharp, succinct imagery of easy everyday actions described within the book, Change The World.

This tea towel was created for the RSPCA Summer Appeal by M&C Saatchi, Melbourne - RSPCA Victoria need to raise money during their Summer Appeal to help drought affected animals.

I've seen lovely printed tea towels in advertising before, but none punning on the fact that tea towels indeed get wet. Have you?

Clemenger BBDO Melbourne says:

For Melbourne’s homeless, life is a struggle; it’s the little things like getting a decent meal that can be the most challenging. Clemenger BBDO Melbourne's task was to raise awareness for Father Bob’s Foundation and their service of providing food for the homeless. Our solution was to create three ambient stickers; A knife, a fork and a call to action. The stickers were strategically placed on bin tops around the city. The knife and fork sat either side of the bin opening to give the impression that the hole was a plate. The stickers proved quite confronting and forced people to recognise that the homeless need their help.

Agency : Clemenger BBDO, Melbourne

From DDB Sydney, Australia comes this reminder that boys with toys will play rough.

The kyootest giant whale terrorizing downtown Tokyo that you've ever seen. He even says
"please stop whaling" to that dude inside the Whale Research Institute building. Aw.
Plaza director Allan Moore explains: “I wanted to utilise the stylised cuteness that appeals to the young Japanese, presenting whales with the kindness and intelligence that all marine mammals are renowned for.”

JWT Sydney filmed this commercial in the rugged Blue Mountains in New South Wales, Australia, where our hero the product Olympus 1030SW takes a major fall....

Protect your beer from sappy songs.
Directed by : Steve Ayson
ad agency: BMF, Sydney

Manblading can ruin a perfectly good brew.
Directed by : Steve Ayson
ad agency: BMF, Sydney

Let this be a lesson to you, always protect your beer.
Directed by : Steve Ayson
ad agency: BMF, Sydney