Australia

 
 

Primrose oil - Storm center / House /Holiday /car park - print, Australia

Ward 6, Sydney, did this campaign for lifetimehealth.com.au highlighting when to use primrose oil - only when little storm centers gather above your house. Oh good, that never happens around here so I won't need to get that rubbish. ;)

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Brazilian Beauty - Tidy up - print, Australia

....And with this little reminder about personal grooming, I'll bid you a great Friday and head for the beach.
link to larger image
Brazilian Beauty

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Dettol Instant Hand Sanitizer - Bus Hands - print, Australia

Germophobia was never this creepy.... Look at those arms, ew, ew, EW! *wipes brain with bleach*

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Travelocity / Zuji Online Travel - The Zuji Beans promotion - Australia

Here's an interesting twist, in order to sell travel, they sold beans. Strategic agency The Hallway teamed up with creative agency Happy Soldiers to promote Zuji travel site. The main positioning for Zuji is "a company that is ‘Helping holidays happen’" so they set out to prove it, by way of cheap beans.

Logic is, that by saving money on everyday items, you can save up some dosh for a getaway trip somewhere fun. To kickoff the campaign, Hallway/Happy Soldiers created "Zuji baked beans" and sold them for just 10c a can. They even opened a few Zuji Bean Shops in Australia’s major cities and set up Zuji Beans stalls all around the country, selling nothing but cheap Zuji Beans. There was also print, outdoor, radio, DM and online ads to let people know about the beans = save for travels connection.

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Veet - Everywhere's a catwalk - print, Australia

"Everywhere's a catwalk" oh that's just perfect isn't it? I'm not leaving the house until someone invents a non-stinky and permanent way of removing hair off my legs, where I won't have to waste six minutes of every day with gobs of icky stinky cream that doesn't do much but irritate my skin. Gosh, sorry, I just hate veet.

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McDonald's - Open All night - Australia

During the day, punters only saw half of the yellow arch and some mirrored text, it wasn't until the dark at night when the adshel lit up that the message "open all night" became clear.

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Nicotinell Nicotine Gum - World No Tobacco Day may 31st - print, Australia

It's a frickin' conspiracy. I was smoking when I opened the email with this one, wondering if I needed to buy eggs for my cake. Thanks a lot World No Tobacco Day and EURO RSCG Sydney. You got me. Now get me a beer.

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Nurofen - Ned Kelly escapes - (2008) :45 (Australia)

Nurofen -  Ned Kelly escapes - (2008) :45 (Australia)

For non Australians, Ned Kelly is probably the most famous Bushranger wanted for murder and all sorts. This depicts the shootout at Glenrowan where Kelly, dressed in home-made plate metal armour and helmet, was captured and sent to trial - except in the ad it's a little different.

 

Andiamo - Fresh Pasta Poster - Australia

Andiamo is a Mediterranean restaurant in Brisbane, Australia and ad agency Junior in Brisbane wanted to send the message that it serves authentic foods.

The poster in the sign extended through it to hang below the sign like strips of pasta. A crank arm was attached to the side of the sign to complete the effect.

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Amnesty International - Black Hole (2008) Ambient (Australia)

CD Adam Hunt: "The American Government's prison at Guantanamo Bay is a black hole where human rights and international laws are ignored. People are being tortured there regularly. This protest is to increase awareness that Guantanamo Bay is a human rights black hole, and should be closed."

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