Australia

 
 

Amnesty International - Black Hole (2008) Ambient (Australia)

CD Adam Hunt: "The American Government's prison at Guantanamo Bay is a black hole where human rights and international laws are ignored. People are being tortured there regularly. This protest is to increase awareness that Guantanamo Bay is a human rights black hole, and should be closed."

Commercials: 
 

Adidas Zero Tag / Zero Tolerance Against Graffiti - Bus Shelter - (2008) outdoor (Australia)

Link to larger image

Down under Adidas has a Zero Tolerance Against Graffiti - and this is what it looks like.

Commercials: 
 

Vegemite makes you shoot cricket balls straight out of the field, ambient Australia

JWT Melbourne, Australia has done this little ambient stunt for Vegemite - the stuff that like Marmite you'll either love or hate. Like most foods that have an acquired taste, Vegemite is really good for you, in fact it's rich in Vitamin B and a great source of natural energy. To highlight this JWT put these tricky stickers on cars around the Melbourne Cricket Ground, making it appear as if cricket balls had been shot straight off the field and into car windows. Who wants to bet the car owners got really pissed off when they first saw it?

Commercials: 
 

Olympus Binoculars - Closer - (print) Australia

I'm not sure if JWT Sydney is telling me that the items viewed through Olympus Binoculars come a lot closer, or that Olympus Binoculars are magical animal magnets that suck the critters in. Either way, funny images.

Commercials: 
 

Toyota TRD Hilux - Traffic - (2008) :30 (Australia)

Toyota TRD Hilux - Traffic - (2008) :30 (Australia)

Australia's version of the "dude" dude, here are the "nod" dudes.

 

Don't Speed Ambient PSA - "Bars"

From Saatchi & Saatchi, Sydney, Australia comes this ambient pedestrian crossing with a message - speed and you'll end up behind bars.
Link to larger image of the zebra crossing

Commercials: 
 

Band Aid Waterblock Tough Strips - Snitch & wire.

Tough (and sweaty) situations call for a tough strip. JWT Sydney went undercover to shoot this ad with photographer Simon Harsent.

Commercials: 
 

Durex Play Lubricant - Trainwreck - print p.o.s Australia

Spinach, Melbourne need to communicate the benefit of Durex Play lubricant in an environment that has an audience ranging from children to old prudes, so this Point of Sale poster for Durex PLay Lubricant had to have a perceived 'G' rating, yet not.

Commercials: 
 

Target - Maternity Bra - outdoor.

Here's one for all those who fancy giant women, I guess. The Campaign Palace Melbourne has really put the engineered in maternity bras for Target.

Commercials: 
 

Cancer Council - Get your moles checked - newspaper ads

I'm a sucker for any ad that uses the media it runs in to really drive their point home, aren't you? I'm especially keen on newspaper ads that do this, I've tried using those little holes at the bottom of the page in some ad ideas but I'm afraid I had boring clients. This is anything but boring though. Another good execution inside.

 


From the Campaign Palace in Melbourne for the Cancer Council of Victoria.
Commercials: 

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