Lynx wants everyone to know the rules of rugby, so to make the entire straight male population (and possibly some gay women) pay attention they swapped out the burly men with tree-trunk thick muscle-thighs for sweaty nimble women who tackle, ruck and maul. I've learned so much from this, see usually I'm just distracted by the beefy men in tiny shorts piling up on each other. Hubba.

This pun is my fault, when I saw the stags - Tooheys brand symbol since 1869 - roaming the streets in this ad "Stag night" was the only way I could describe it. Sorry. I'll show myself out.

On an isolated stretch of the Bunbury highway going to the south coast, this billboard reminds you that having Roadside Assistance in case the car breaks down is a good idea™.

Forget Old Spice's sea captain, the truly wild men of the sea have stories that will make your toes curl, dolphin sex, and lost limbs to sea creatures too horrific to be mentioned. These manliest of men (and zoophiles to boot) are clear spirits with character so of course their drink is as well. This ain't no nancy drink.

Remember the site www.dolphinsex.org? The creator let it lapse and the domain now redirects to a Groupon-ad. Seemed appropriate.

The beaches of Australia are apparently as dangerous as the rest of the country which is full of scary stuff. Australia's wildlife includes seventeen of the world's most deadly snakes, killer spiders, poisonous jellyfish and fast-running saltwater crocodiles who lay in wait for you if you take the same path twice. If any of that doesn't get you, the sun will try and kill you too.

Bulmers dust off Tanya Harding & Titanic jokes, defrost Walt Disney and quip that Dinosaurs might have stuck around the Ice Age if their beer existed back then. Ho-kay. I'm kinda thirsty after these dry jokes now. I keed. ;)

Unlike the self-promo "Getting into Mother", this birth filmed is tastefully edited and quite beautiful. If only all birthing sessions were over in one minute, amiright ladies?

The background: Sydney IVF are rebranding to be Genea, so it makes sense they'd be "reborn" in their ad as well. This ad will air on Australian TV after nine pm.

The mother in the ad had three previous uncomplicated births and agreed to be filmed during this one, Zia built a rapport with the father, mother and mid-wife and flew to New Zealand a few days before her due date to be able to witness the birth with camera.

By taking the Fire Safety Audit on Facebook people are protecting their family and community, as well as helping the firefighters do their job. They deserved to be honoured. So all of them will have their face projected on a 3 metre high bronze statue with a digital face in the Sydney CBD.

Man discovers his ice drink is the weight that sets the elevator alarm off. Le yawn.

Sneaky dad does not want to let his kid know where "his" pad is. Probably because it's not his.

Greeting from the galaxy of hellspawn, where the answer to obnoxious children is not to teach them how to actually behave in a café, but to hand them an expensive gadget with blinking lights. The gadget better have enough processing power to play youtube videos in the blink of an eye (... and a netconnection, I guess, but that's just details).

I will only drink this if I get to visit the white room. Without the freaky singer who explodes into glitter gold and doves. That stuff only happens when I drink tequila.

What happens if you are one of the rudest Baristas around, who apart from sly insults and backhanded compliments, also give far too much change back to your customers? Well, if the customers are Australian, they'll alert you to your mistake, because Australians are an honest lot. And they deserve credit to match.

We built our own coffee stand in Melbourne's busy CBD and instructed our Barista to give back $5 too much change. Then to make it even harder for customers to be honest, we made him obnoxious.

If you've ever wondered how they make that awesome in the awesome Hahn Superdry, here's a sneak peak at the factory. Body builders crush the grains, before they roll through a stream of Bruce Lee movies, into a tremendous drum solo, past a panther as pet, through the biggest glitter Elvis outfit you've ever seen, down all the 1st prizes ever, and then out to a waiting helicopter. All set to the tune of Knight Rider. Of course.

JWT Melbourne and the rest of Australia heard when Jimmy Jaques, the voice of harness racing, literally lost his voice right in the middle of commenting a race. It became a big newsitem and internet sensation overnight. Thanks to some really speedy delivery of creative, a fast banner-media buy and a client who said go ahead, the banner right next to the web stories would discreetly pun on the hoarse horse-whisperer by suggesting some Chemmart for that throat. Well done!

Monster fights on a building down in Oz. Like the Black Flag giant invading space ants crawling all over a building this neat-o 3D effect is the new generation of beamvertising. All you need is a really big building and an idea. The question is, will the target market be around to watch it?

See also: Super rugby and NRL

See also: NRL and AFL