Australia

 
 

Carlton Mid - Wives - (2013) Australia

Ok, wait, hang on a second, you'd rather talk about golf and have a beer while letting another man play with your missus? That's a tad sad, mate.

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Carlton Mid - Footy - (2013) Australia

Hey babe.. What are the chances? Yep, the entire team from 2008 is there.

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Carlton MID - Coincidence - (2013)

Aaaah, Carlton MID drinking lads, is there anything you can't do? Our four guys triumph in the face of adversity.. Sort of. Oh gee, fancy meeting you here. And you!

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Thirsty Camel - The Pick Up ♥ - (2013) 2:00 (Australia)

For Valentines day the thirsty camel - the bottle store that supports the responsible serving and consumption of alcohol - thought they might amuse you a bit with a very truthful film about internet-goggles. They are similar to the Tuborg beer-goggles (alert: 1994 Danish ad), in that everything looks better through the haze of white wine, iMac screens and blatant lies. The twist can be seen coming like a galloping lighthouse on fire, and it paints potential customers as weirdo loners who hang around their computers all day eating fatty chips and drinking. It's also approx 60 seconds too long.

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Carlton 'Hello Beer' - Peg Beard, Toast jacket, Snorkel - print, Australia

HELLO BEER. Yes, that's the way you talk after you've had a few and the idea of making a toast jacket, a paper-towel sea and snorkel set, or a peg-beard seems like a brilliant proposition. Don't mind if I do, said these men, our beer drinking quirky heroes.

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Amnesty International "Twignature" - sign your support with a simple tweet.

BMF Melbourne saw how peoples hearts bleed when they can simply retweet a message of support, and knowing the core of every Amnesty International ad is "signatures can change the world", they set about creating a digital signature.

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Aldi - Surfing Santas - The Perfect Aussie Christmas - (2012) :30 (Australia)

Aldi - Surfing Santas - The Perfect Aussie Christmas - (2012) :30 (Australia)

Aaaah, Australia, where the summer surf is on when Santa comes to town. Why not have a commercial filled with only surfing Santa's?

White Christmas escapees and joint BMF Executive Creative Directors Carlos Alija and Laura Sampdero, said; “A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It’s actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa”.

ALDI said: “For too long it's been reindeers this, and White Christmas that. We thought it was about time that we celebrated Christmas Australian-style and we hope that our customers enjoy watching this ad as much as we enjoyed making it”.

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Virgin Mobile Australia's most successful campaign - Hi I'm Doug Pitt

Virgin Mobile Australia's, Fair Go Bro campaign is a big hit.

The campaign, developed by One Green Bean and Havas Worldwide Sydney dropped in July. Starring none other than Brad Pitt's brother Doug. It's silly and a long way to go for a ham sammy, especially considering we're talking about Virgin Mobile here (as opposed to Virginn Airlines) but hey, it apparently worked. It had 1.3 million views in the first week with "no media support," according to the press release. Earned media out the wazoo, millions of Ozzies talking about it, etc.

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Metro Trains Melbourne & Tangerine Kitty - Dumb Ways to Die (PSA) - (2012) 3:00 (Australia)

Metro Trains Melbourne wants you to stay safe around trains, so they launched dumb ways to die, demonstrating avoidable deaths with cheerful cartoon characters. Being run over by a train is perfectly avoidable you see, just like fishing for piranhas with your privates is.

But wait there's more!. Not content with making a seriously catchy tune and adding the cutest death animations to it, Metro also made a tumblr full of dumb ways to die gifs because you want to share all these dumb ways to die with all your tumblr friends. Hush. Yes you do.

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Zierholz Premium Brewery -Search in Customs / Baby / Terrorists - print

Bad things happen when you travel.
Brewed fresh in Canberra

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