Australia

 
 

Drinkwise Australia "The way to drink properly" (2014) 1:00 (Australia)

Drinkwise Australia "The way to drink properly" (2014) 1:00 (Australia)

DrinkWise Australia wants you to become an experienced drinker, which is not the same as a professional drinker. The idea is to maintain control and not drink till you're blotto.These ads are aimed at the younger people though, who are more inclined to get shit faced.

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Drinkwise Australia "How to Drink Properly" (2014) 1:00 (Australia)

Drinkwise Australia "How to Drink Properly" (2014) 1:00 (Australia)

What's the difference between an experienced drinker and a rookie? Reputation. This ad is for DrinkWise Australia, an organization that hopes to influence Australian drinking culture by making it, you guessed it, more responsible.

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Macquarie Dictionary - Phubbing A Word is Born - (2013) 2:30 (Australia)

Macquarie Dictionary - Phubbing A Word is Born - (2013) 2:30 (Australia)

McCann Melbourne are at it again, this time they're inventing words instead of dumb ways to die, and seeding the word around the world. At the end of the case study, the success of this word is a reminder that dictionaries, in particular the Macquarie Dictionary , are really really useful things.

The invented word: Phubbing. Ignoring the person in front of you in favor of your smart phone.

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Intel "Intelligent Sounds" (2013) 3:10 (Australia)

Intel "Intelligent Sounds" (2013) 3:10 (Australia)

Australian agency The Monkeys paired up with musician/producer Flume to create a song powered by tablet band members, and a robot conductor. Catchy song.

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Bertolli - Cooking with hot sexy Italian chef, Alfredo Caldo-Freddo - (2013) 3:20 (Australia)

Bertolli - Cooking with hot sexy Italian chef, Alfredo Caldo-Freddo - (2013) 3:20 (Australia)

Welcome to the most tired (sexist) troupe of advertising yet, it's the shirtless guy cooking in all his unhygenic glory.
This time it's Bertolli who introduces the "hot sexy Italian chef, Alfredo Caldo-Freddo". Alfredo teaches us the difference between Hot & Cold uses of olive oil, and which oil goes where - the light one is "to keep it moist on the inside" while strutting his stuff in nothing but an apron.

What happened to fat doofus dad, did we finally kill him off and replaced him with beefcake man in ads? Nope, doofus has a starring role as comedic relief as usual. Nothing new under the advertising sun.

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Boost Mobile - Stay Living / Zombie apocalypse - (2013) (Australia)

Boost Mobile - Stay Living / Zombie apocalypse - (2013) (Australia)

It's like an epic Zombie apocalypse movie trailer. Hey, have you noticed that zombies have taken over the role mimes used to have in Adland? All hail Romero, I wonder how perplexed he feels about zombies used to sell stuff. Speaking of selling, after you've been thoroughly entertained by the zombie-splatter in this ad you might wonder what it is selling. Cell-phone service. You see, when the zombie apocalypse happens, Boost Mobile is still going to be around. They're manning the antennas & HQ with robots I presume.

Or as they say:
Don't get trapped. Don't be locked in. Stay Living

Well OK then. Still, everyone who wishes this was areal teaser for a future TV series raise their cellphones. Yep yep.

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Surfrider Foundation points out the horrors of plastic in our oceans.

As these ads show, the ocean is filled with plastic. Surfrider is an organization that helps clean our oceans and beaches.

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McCain - Healthy Choices - (2013) :30 (Australia)

McCain - Healthy Choices - (2013) :30 (Australia)

"Naah, wouldn't want to ruin your figure"

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Carlton 'Hello Beer' - Peg Beard, Toast jacket, Snorkel - print, Australia

HELLO BEER. Yes, that's the way you talk after you've had a few and the idea of making a toast jacket, a paper-towel sea and snorkel set, or a peg-beard seems like a brilliant proposition. Don't mind if I do, said these men, our beer drinking quirky heroes.

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Amnesty International "Twignature" - sign your support with a simple tweet.

BMF Melbourne saw how peoples hearts bleed when they can simply retweet a message of support, and knowing the core of every Amnesty International ad is "signatures can change the world", they set about creating a digital signature.

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