Australia

 
 

Cancer Council NSW"#touchmyselfproject" (2014) 2:40 (Australia)

Cancer Council NSW"#touchmyselfproject" (2014) 2:40 (Australia)

In 2013, Chrissy Amphlett, lead singer of Divinyls, died of breast cancer. Before she died, her wish was that her most memorable hit "I touch myself," would become an anthem for breast cancer awareness, and to encourage women to self-examine their breasts.

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Snickers "Construction." (20124) 1:11 (Australia)

Snickers "Construction."  (20124) 1:11 (Australia)

Building off of Snickers' "You're not you when you're hungry," this stunt takes the old wolf whistle construction workers and turns that stereotype on its cheeky head. By not being them, they are actually being pro women's rights, not sexist, not chauvinist pigs.

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Weight Watchers "Awaken Your Incredible" (2014) 1:00 (Australia)

Weight Watchers "Awaken Your Incredible" (2014) 1:00 (Australia)

Wow, what a strikingly different tone from the American celebrity endorsement spots usually associated with Weight Watchers. This idea makes us aspirational, not some millionaire actress who is now being paid to lose weight.

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CIIC "What do you actually do for a living?" (2014) 2:00 (Australia)

CIIC "What do you actually do for a living?" (2014) 2:00 (Australia)

The Creative Industries Innovation Centre (CIIC) has a great video explaining to the squares what creative types actually do. Hardly the black turtleneck, beareded cool-glasses wearing type. In fact creative types are great fits in other industries.

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NRMA Insurance- "Crashed Car Showroom" (2014) :50 (Australia)

NRMA Insurance- "Crashed Car Showroom" (2014) :50 (Australia)

In the month leading up to prom, the local cops would put a car that had been totaled in a drunk driving accident in front of my high school. It was done as a way to deter drunk driving and Mothers Against Drunk Driving (MADD) were behind it.

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Good Morning Bacon - Make It Primo - (2014) :30 (Australia)

Good Morning Bacon - Make It Primo - (2014) :30 (Australia)

Ogilvy Sydney has a nude man frolicking in bacon. Mmm....

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Drinkwise Australia "The way to drink properly" (2014) 1:00 (Australia)

Drinkwise Australia "The way to drink properly" (2014) 1:00 (Australia)

DrinkWise Australia wants you to become an experienced drinker, which is not the same as a professional drinker. The idea is to maintain control and not drink till you're blotto.These ads are aimed at the younger people though, who are more inclined to get shit faced.

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Drinkwise Australia "How to Drink Properly" (2014) 1:00 (Australia)

Drinkwise Australia "How to Drink Properly" (2014) 1:00 (Australia)

What's the difference between an experienced drinker and a rookie? Reputation. This ad is for DrinkWise Australia, an organization that hopes to influence Australian drinking culture by making it, you guessed it, more responsible.

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Macquarie Dictionary - Phubbing A Word is Born - (2013) 2:30 (Australia)

Macquarie Dictionary - Phubbing A Word is Born - (2013) 2:30 (Australia)

McCann Melbourne are at it again, this time they're inventing words instead of dumb ways to die, and seeding the word around the world. At the end of the case study, the success of this word is a reminder that dictionaries, in particular the Macquarie Dictionary , are really really useful things.

The invented word: Phubbing. Ignoring the person in front of you in favor of your smart phone.

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Intel "Intelligent Sounds" (2013) 3:10 (Australia)

Intel "Intelligent Sounds" (2013) 3:10 (Australia)

Australian agency The Monkeys paired up with musician/producer Flume to create a song powered by tablet band members, and a robot conductor. Catchy song.

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