Australia

 
 

Aldi - Surfing Santas - The Perfect Aussie Christmas - (2012) :30 (Australia)

Aldi - Surfing Santas - The Perfect Aussie Christmas - (2012) :30 (Australia)

Aaaah, Australia, where the summer surf is on when Santa comes to town. Why not have a commercial filled with only surfing Santa's?

White Christmas escapees and joint BMF Executive Creative Directors Carlos Alija and Laura Sampdero, said; “A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It’s actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa”.

ALDI said: “For too long it's been reindeers this, and White Christmas that. We thought it was about time that we celebrated Christmas Australian-style and we hope that our customers enjoy watching this ad as much as we enjoyed making it”.

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Metro Trains Melbourne & Tangerine Kitty - Dumb Ways to Die (PSA) - (2012) 3:00 (Australia)

Metro Trains Melbourne & Tangerine Kitty - Dumb Ways to Die (PSA) - (2012) 3:00 (Australia)

Metro Trains Melbourne wants you to stay safe around trains, so they launched dumb ways to die, demonstrating avoidable deaths with cheerful cartoon characters.

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Zierholz Premium Brewery -Search in Customs / Baby / Terrorists - print

Bad things happen when you travel.
Brewed fresh in Canberra

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Libra Invisibles (2012) :30 Australia

Libra Invisibles (2012) :30 Australia

Clemenger BBDO Australia bring us this different take on the feminine products for women. Libra, the Australian tampon company, drops this one on us. It's the old switcheroo in which one woman wakes the other one up for "boot camp." The other one meekly protests it's her period, before being thrust a box of Libra.

Cut to the women in their car watching their hot male Ozzie counterparts during their practice. Geddit? It's not about the women working out at all. Even on your heaviest period you can still get out there ogle the boys.

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Carlton Draught - Beer Chase / Cops and Robbers (2012) :90

 Carlton Draught - Beer Chase / Cops and Robbers (2012) :90

Four happy bank robbers enter a bar to celebrate with a pint each - alas they entered the wrong bar. Hell bent on not spilling any beer the cops&robbers chase is held on foot instead, with all the classic car-chase angles and slow-mo hill jumps....

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Hahn - Beer Identification - (2012) :90

Hahn - Beer Identification - (2012) :90

Dear Hahn,
At a party it's easy to forgot which beer belongs to whom, what would you do?

Also, when drinking lots of beer, it's easy to forget grammar rules, but that's not a bug that's a feature.

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Hahn - Keeping Beer cold - (2012) :60

Hahn - Keeping Beer cold - (2012) :60

Dear Hahn,

On a hot summer day my beer gets warm very quickly, can you help?

Don't nitro-chill it. I said don't nitro-chill it...

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Hahn - Non Stick Beer mat - (2012) :60

Hahn - Non Stick Beer mat - (2012) :60

Dear Hahn, soggy beer mats alway stick to the bottom of my beer. Can you help?

Brilliant! Giant beer-mat table. You're soooo smartz like it's.. uh..

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Hahn - Spill Proof Beer - (2012) :60

Hahn - Spill Proof Beer - (2012) :60

Dear Hahn, I am often jostled in busy bars, spilling my beer everywhere.

Can you help?

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AWARD gives handy tips on how to get your name in the book.

The "poison the art director copywriter" idea has been the go-to trick of many. This set from AWARD directs people to getyournameonit.co where you can actually get your name on stuff.

This year's AWARD Call for Entries campaign is titled 'Get Your Name On It', acknowledging that while everyone in the industry strives hard throughout the year on their own work, it certainly doesn't hurt to have an extra piece or two to enter come award time.
With this in mind, three press ads shot by Andreas Bommert offer suggestions for how people can get their name on more great work. Whilst these may be useful to some, the real benefit is that everyone can get their name on the Call For Entries campaign itself.

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