Australia

 
 

Lexus LX 570 - Crawl / Interior / Safety - print, Australia

Saatchi & Saatchi, Sydney sell the Lexus LX 570 by trying to show it all in one image.

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The Sun - WHERE THE BLOODY HELL WERE YOU? - poster, Australia

For the first time since forever the English got a higher medal tally at the Olympics than Australia, and The Sun Newspaper in Britain were determined to gloat. Euro RSCG London contacted their Sydney office and asked them to prepare a provocative stunt to shame the Aussies in their hometown. The stunt had to be ready for Sunday 3pm AEST that is, when the Olympics ended, so that it could be shot and the pics wired over to the paper for the Monday AM edition. Copywriter Darren Cole decided to spoof the "Where the bloody hell are you?" Australia tourism campaign (mocked by downright media here: So where the ¡#§‰*#¿ bloody hell are you!?) - and this is the mobile billboard he came up with:

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Sanctuary Cove - "Once upon a time..." - ambient billboards, Australia

Billboards that look just like books? Sure, why not?

Junior, Brisbane did this fairytale campaign for Sanctuary Cove, a real estate project. Along the road and beautiful waters leading to sanctuary cove these giant books were seen telling a story that ends with "happily ever after".

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WIRES Wildlife Rescue NSW - Blue tongue lizard, Bower bird, Bat - print, Australia

Wires need volunteers to help rescue wild animals that get into trouble, so Ward 6 Sydney ceated this campaign to illustrate what they do - illustrated by Richard Price. ;)

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Sirromet Wines - Paper bag, Glass, Age - print, Australia

Meet Sir Romet, the persian cat persona for Sirromet Wines. So ridiculously silly.

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IKEA wardrobes - Slide to open - print, Australia

303 Group, Perth uses the newspaper inserts to show off some of the features in the IKEA PAX wardrobe series. "Slide to open" the door reads, and ta-da, you can look into the closet several pages later in the newspaper.

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Toyota Camry - Every Bit Brilliant - print, Australia

Toyota is every bit brilliant.

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Nike+ Human Race Marathon post race concert - Faker / Hilltop Hoods - print, Australia

Nike & Publicis Mojo Melbourne promote the Nike+ Human Race marathon by showing off the headline bands playing at the post race concert. If anyone else is getting Sony hands free Band posters déjà vu it's because Ken Taylor is a jammy bastard that gets all the fun gigs. ;)

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VOLVO Australia - On your mark! - Olympic topical print, Australia

Euro RSCG Sydney were briefed to do a topical ad for the Olympics wishing Australian athletes all the best whilst highlighting a feature of one of the Volvo cars. It's obvious where they would go with that, innit?

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Sony Walkman - Jorney / London / New York / Sydney - print, Australia

Saatchi & Saatchi, Sydney make little maps out of sony Walkman headphones. Why?

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