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Intel "Intelligent Sounds" (2013) 3:10 (Australia)

Intel "Intelligent Sounds" (2013) 3:10 (Australia)

Australian agency The Monkeys paired up with musician/producer Flume to create a song powered by tablet band members, and a robot conductor. Catchy song.

 

Bertolli - Cooking with hot sexy Italian chef, Alfredo Caldo-Freddo - (2013) 3:20 (Australia)

Bertolli - Cooking with hot sexy Italian chef, Alfredo Caldo-Freddo - (2013) 3:20 (Australia)

Welcome to the most tired (sexist) troupe of advertising yet, it's the shirtless guy cooking in all his unhygenic glory.
This time it's Bertolli who introduces the "hot sexy Italian chef, Alfredo Caldo-Freddo". Alfredo teaches us the difference between Hot & Cold uses of olive oil, and which oil goes where - the light one is "to keep it moist on the inside" while strutting his stuff in nothing but an apron.

What happened to fat doofus dad, did we finally kill him off and replaced him with beefcake man in ads? Nope, doofus has a starring role as comedic relief as usual. Nothing new under the advertising sun.

 

Boost Mobile - Stay Living / Zombie apocalypse - (2013) (Australia)

Boost Mobile - Stay Living / Zombie apocalypse - (2013) (Australia)

It's like an epic Zombie apocalypse movie trailer. Hey, have you noticed that zombies have taken over the role mimes used to have in Adland? All hail Romero, I wonder how perplexed he feels about zombies used to sell stuff. Speaking of selling, after you've been thoroughly entertained by the zombie-splatter in this ad you might wonder what it is selling. Cell-phone service. You see, when the zombie apocalypse happens, Boost Mobile is still going to be around. They're manning the antennas & HQ with robots I presume.

Or as they say:
Don't get trapped. Don't be locked in. Stay Living

Well OK then. Still, everyone who wishes this was areal teaser for a future TV series raise their cellphones. Yep yep.

 

Surfrider Foundation points out the horrors of plastic in our oceans.

As these ads show, the ocean is filled with plastic. Surfrider is an organization that helps clean our oceans and beaches.

Commercials: 
 

Toyota RAV 4 "Rex" (2013) :45 (Australia)

Toyota RAV 4 "Rex" (2013) :45 (Australia)

Oh I see what you did there. The dog isn't really missing. The boy just likes the adventure. And crying wolf.

Interestingly enough this is an Australian spot but was shot in Cape Town, South Africa.

 

McCain - Healthy Choices - (2013) :30 (Australia)

McCain - Healthy Choices - (2013) :30 (Australia)

"Naah, wouldn't want to ruin your figure"

 

Carlton 'Hello Beer' - Peg Beard, Toast jacket, Snorkel - print, Australia

HELLO BEER. Yes, that's the way you talk after you've had a few and the idea of making a toast jacket, a paper-towel sea and snorkel set, or a peg-beard seems like a brilliant proposition. Don't mind if I do, said these men, our beer drinking quirky heroes.

Commercials: 
 

Amnesty International "Twignature" - sign your support with a simple tweet.

BMF Melbourne saw how peoples hearts bleed when they can simply retweet a message of support, and knowing the core of every Amnesty International ad is "signatures can change the world", they set about creating a digital signature.

Commercials: 
 

Aldi - Surfing Santas - The Perfect Aussie Christmas - (2012) :30 (Australia)

Aldi - Surfing Santas - The Perfect Aussie Christmas - (2012) :30 (Australia)

Aaaah, Australia, where the summer surf is on when Santa comes to town. Why not have a commercial filled with only surfing Santa's?

White Christmas escapees and joint BMF Executive Creative Directors Carlos Alija and Laura Sampdero, said; “A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It’s actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa”.

ALDI said: “For too long it's been reindeers this, and White Christmas that. We thought it was about time that we celebrated Christmas Australian-style and we hope that our customers enjoy watching this ad as much as we enjoyed making it”.

 

Virgin Mobile Australia's most successful campaign - Hi I'm Doug Pitt

Virgin Mobile Australia's most successful campaign - Hi I'm Doug Pitt

Virgin Mobile Australia's, Fair Go Bro campaign is a big hit.

The campaign, developed by One Green Bean and Havas Worldwide Sydney dropped in July. Starring none other than Brad Pitt's brother Doug. It's silly and a long way to go for a ham sammy, especially considering we're talking about Virgin Mobile here (as opposed to Virginn Airlines) but hey, it apparently worked. It had 1.3 million views in the first week with "no media support," according to the press release. Earned media out the wazoo, millions of Ozzies talking about it, etc.

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