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Australia

 
 

Surfrider Foundation points out the horrors of plastic in our oceans.

As these ads show, the ocean is filled with plastic. Surfrider is an organization that helps clean our oceans and beaches.

Commercials: 
 

Toyota RAV 4 "Rex" (2013) :45 (Australia)

Toyota RAV 4 "Rex" (2013) :45 (Australia)

Oh I see what you did there. The dog isn't really missing. The boy just likes the adventure. And crying wolf.

Interestingly enough this is an Australian spot but was shot in Cape Town, South Africa.

 

McCain - Healthy Choices - (2013) :30 (Australia)

McCain - Healthy Choices - (2013) :30 (Australia)

"Naah, wouldn't want to ruin your figure"

 

Carlton 'Hello Beer' - Peg Beard, Toast jacket, Snorkel - print, Australia

HELLO BEER. Yes, that's the way you talk after you've had a few and the idea of making a toast jacket, a paper-towel sea and snorkel set, or a peg-beard seems like a brilliant proposition. Don't mind if I do, said these men, our beer drinking quirky heroes.

Commercials: 
 

Amnesty International "Twignature" - sign your support with a simple tweet.

BMF Melbourne saw how peoples hearts bleed when they can simply retweet a message of support, and knowing the core of every Amnesty International ad is "signatures can change the world", they set about creating a digital signature.

Commercials: 
 

Aldi - Surfing Santas - The Perfect Aussie Christmas - (2012) :30 (Australia)

Aldi - Surfing Santas - The Perfect Aussie Christmas - (2012) :30 (Australia)

Aaaah, Australia, where the summer surf is on when Santa comes to town. Why not have a commercial filled with only surfing Santa's?

White Christmas escapees and joint BMF Executive Creative Directors Carlos Alija and Laura Sampdero, said; “A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It’s actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa”.

ALDI said: “For too long it's been reindeers this, and White Christmas that. We thought it was about time that we celebrated Christmas Australian-style and we hope that our customers enjoy watching this ad as much as we enjoyed making it”.

 

Virgin Mobile Australia's most successful campaign - Hi I'm Doug Pitt

Virgin Mobile Australia's most successful campaign - Hi I'm Doug Pitt

Virgin Mobile Australia's, Fair Go Bro campaign is a big hit.

The campaign, developed by One Green Bean and Havas Worldwide Sydney dropped in July. Starring none other than Brad Pitt's brother Doug. It's silly and a long way to go for a ham sammy, especially considering we're talking about Virgin Mobile here (as opposed to Virginn Airlines) but hey, it apparently worked. It had 1.3 million views in the first week with "no media support," according to the press release. Earned media out the wazoo, millions of Ozzies talking about it, etc.

 

Metro Trains Melbourne & Tangerine Kitty - Dumb Ways to Die (PSA) - (2012) 3:00 (Australia)

Metro Trains Melbourne & Tangerine Kitty - Dumb Ways to Die (PSA) - (2012) 3:00 (Australia)

Metro Trains Melbourne wants you to stay safe around trains, so they launched dumb ways to die, demonstrating avoidable deaths with cheerful cartoon characters.

 

Zierholz Premium Brewery -Search in Customs / Baby / Terrorists - print

Bad things happen when you travel.
Brewed fresh in Canberra
Commercials: 
 

Libra Invisibles (2012) :30 Australia

Libra Invisibles (2012) :30 Australia

Clemenger BBDO Australia bring us this different take on the feminine products for women. Libra, the Australian tampon company, drops this one on us. It's the old switcheroo in which one woman wakes the other one up for "boot camp." The other one meekly protests it's her period, before being thrust a box of Libra.

Cut to the women in their car watching their hot male Ozzie counterparts during their practice. Geddit? It's not about the women working out at all. Even on your heaviest period you can still get out there ogle the boys.

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