Australia

 
 

Virgin Mobile Australia's most successful campaign - Hi I'm Doug Pitt

Virgin Mobile Australia's most successful campaign - Hi I'm Doug Pitt

Virgin Mobile Australia's, Fair Go Bro campaign is a big hit.

The campaign, developed by One Green Bean and Havas Worldwide Sydney dropped in July. Starring none other than Brad Pitt's brother Doug. It's silly and a long way to go for a ham sammy, especially considering we're talking about Virgin Mobile here (as opposed to Virginn Airlines) but hey, it apparently worked. It had 1.3 million views in the first week with "no media support," according to the press release. Earned media out the wazoo, millions of Ozzies talking about it, etc.

 

Metro Trains Melbourne & Tangerine Kitty - Dumb Ways to Die (PSA) - (2012) 3:00 (Australia)

Metro Trains Melbourne & Tangerine Kitty - Dumb Ways to Die (PSA) - (2012) 3:00 (Australia)

Metro Trains Melbourne wants you to stay safe around trains, so they launched dumb ways to die, demonstrating avoidable deaths with cheerful cartoon characters.

 

Zierholz Premium Brewery -Search in Customs / Baby / Terrorists - print

Bad things happen when you travel.
Brewed fresh in Canberra
Commercials: 
 

Libra Invisibles (2012) :30 Australia

Libra Invisibles (2012) :30 Australia

Clemenger BBDO Australia bring us this different take on the feminine products for women. Libra, the Australian tampon company, drops this one on us. It's the old switcheroo in which one woman wakes the other one up for "boot camp." The other one meekly protests it's her period, before being thrust a box of Libra.

Cut to the women in their car watching their hot male Ozzie counterparts during their practice. Geddit? It's not about the women working out at all. Even on your heaviest period you can still get out there ogle the boys.

 

Carlton Draught - Beer Chase / Cops and Robbers (2012) :90

 Carlton Draught - Beer Chase / Cops and Robbers (2012) :90

Four happy bank robbers enter a bar to celebrate with a pint each - alas they entered the wrong bar. Hell bent on not spilling any beer the cops&robbers chase is held on foot instead, with all the classic car-chase angles and slow-mo hill jumps....

 

Jim Beam - The Call / Escalator - (2012) :30

Jim Beam - The Call / Escalator  - (2012) :30

AYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYAYA!

 

jim Beam - The Call / Tarzan - (2012) :30

jim Beam - The Call / Tarzan - (2012) :30

See also, Escalator where there's yodeling & such.

 

Hahn - Beer Locator / Disco Dancer - (2012) :90

Hahn - Beer Locator / Disco Dancer - (2012) :90

Dear Hahn, when I'm out disco dancing, I always lose my beers in the dark. Can you help?

 

Hahn - Beer Identification - (2012) :90

Hahn - Beer Identification - (2012) :90

Dear Hahn,
At a party it's easy to forgot which beer belongs to whom, what would you do?

Also, when drinking lots of beer, it's easy to forget grammar rules, but that's not a bug that's a feature.

 

Hahn - Keeping Beer cold - (2012) :60

Hahn - Keeping Beer cold - (2012) :60

Dear Hahn,

On a hot summer day my beer gets warm very quickly, can you help?

Don't nitro-chill it. I said don't nitro-chill it...

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