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Australia

 
 

Green Energy - skip the car - ambient cycle posters, Australia

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Whybin TBWA, Sydney sent these rolling posters about to remind people that if they skip using their car half the time, they drastically reduce greenhouse gases. To lead by good example, they used bike-posters. Those beaches look great, I want to move to Oz!

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Sony hands free in car audio - Band posters - print, Australia

I love the look of this ad illustrated by Ken Taylor & Daymon Greulich. Does it come in velvet print and day-glo colors too?

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Tour de France - Cycling billboard - ambient, Australia

"RazorJunior created an advertisement for SBS's coverage of the Tour De France that is an epic 21 day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist is pedalling a racing bike connected to and powering a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual Tour De France event."

Yes folks,"even the ad is an endurance event."

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Primrose oil - Storm center / House /Holiday /car park - print, Australia

Ward 6, Sydney, did this campaign for lifetimehealth.com.au highlighting when to use primrose oil - only when little storm centers gather above your house. Oh good, that never happens around here so I won't need to get that rubbish. ;)

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Brazilian Beauty - Tidy up - print, Australia

....And with this little reminder about personal grooming, I'll bid you a great Friday and head for the beach.
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Brazilian Beauty

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Dettol Instant Hand Sanitizer - Bus Hands - print, Australia

Germophobia was never this creepy.... Look at those arms, ew, ew, EW! *wipes brain with bleach*

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Travelocity / Zuji Online Travel - The Zuji Beans promotion - Australia

Here's an interesting twist, in order to sell travel, they sold beans. Strategic agency The Hallway teamed up with creative agency Happy Soldiers to promote Zuji travel site. The main positioning for Zuji is "a company that is ‘Helping holidays happen’" so they set out to prove it, by way of cheap beans.

Logic is, that by saving money on everyday items, you can save up some dosh for a getaway trip somewhere fun. To kickoff the campaign, Hallway/Happy Soldiers created "Zuji baked beans" and sold them for just 10c a can. They even opened a few Zuji Bean Shops in Australia’s major cities and set up Zuji Beans stalls all around the country, selling nothing but cheap Zuji Beans. There was also print, outdoor, radio, DM and online ads to let people know about the beans = save for travels connection.

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Veet - Everywhere's a catwalk - print, Australia

"Everywhere's a catwalk" oh that's just perfect isn't it? I'm not leaving the house until someone invents a non-stinky and permanent way of removing hair off my legs, where I won't have to waste six minutes of every day with gobs of icky stinky cream that doesn't do much but irritate my skin. Gosh, sorry, I just hate veet.

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McDonald's - Open All night - Australia

During the day, punters only saw half of the yellow arch and some mirrored text, it wasn't until the dark at night when the adshel lit up that the message "open all night" became clear.

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Andiamo - Fresh Pasta Poster - Australia

Andiamo is a Mediterranean restaurant in Brisbane, Australia and ad agency Junior in Brisbane wanted to send the message that it serves authentic foods.

The poster in the sign extended through it to hang below the sign like strips of pasta. A crank arm was attached to the side of the sign to complete the effect.

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