You've only got a small window to enjoy Belgian summers before it's back to darkness and rain. This simple outdoor campaign from IKEA Belgium illustrates that notion.
Kids don't like vegetables. In order to change this, TBWA Belgium decided the best way to get them to eat their vegetables, was to stop calling them vegetables and give them a more creative name.
At the MIXX Awards advertising award show in Brussels. Pearl, the first Artificial Intelligence advertising judge in the world, picked the same winner as the human judges. That's right both A.I.