Belgium

 
 

Plan Belgium "14 year old pregnant teen" 2:30 (Belgium)

Excuse the link bit title, but there was no other way to describe this spot.
In Belgium, teenagers don't end up getting pregnant and dropping out of school. It's quite rare. The reality for developing countries is quite different, however.

To make Belgian teens understand reality outside their country, Plan Belgium brought the issue to their schools via a pregnant teen.

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Renault "The ultime speed date" (2014) 1:50 (Belgium)

I guess you could say the guys who get into this Renault are unsuspecting.

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Coca-Cola "Taste Under Hypnosis" (2013) 3:00 (Belgium)

This three minute case study proves that if Coke manipulates us by putting us under with the help of a hypnotist, we'll believe Coke Zero tastes like Coke. Power of suggestion indeed.

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Volkswagen Beetle- the "Slowmercial" - Introduction to Cab - (2013)

1 out of 3 Belgians watch their favorite shows in delayed mode, meaning they fast forward through the commercials.

"DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'."

That's really cute guys, so cutting it's like whoah, it's like nobody ever thought of that before. Except Markenfilm in Germany. in the 90s. And those rumored TiVo fast forward ads in the early 2000s in the US. Welcome to the future. Nice ads.

I mock because I love guys, it's really kinda clever.

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Carlsberg puts friends to the test / Poker game gone awry stunt

"Imagine.. It's the middle of the night. You're sleeping. Your best friend calls for help...."

And so it begins, the stunt set to take over after the Biker cinema stunt, and hoping to spread. In this scenario, a friend is called to a poker game to help their friend get out "Bring 300€ or they won't let me go". The game is played in a seedy part of town, the heroic friend is greeted by beefy guards, then directed to walk past people boxing, hookers fighting, have to share an elevator with a creepy old chinese men eating mystery-food... and finally they reach the room where the game was played.

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TNT Dramatic Surprise (2013) 1:50 (Belgium)

 

Newspaperswork: 6 things you can miss while reading a newspaper / stunt

For the client Newspaperswork, the marketing platform for all Belgian newspaper publishers, Duval Guillaume Belgium created a little stunt that, which like their red light district stunt, and the dramatic surprise in a quiet town square, this might play better for us viral viewers.

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Aardgas (KVBG) – Gaz Naturel (ARGB) Belgian Natural Gas Association / Knitted 2 - (2012)

TBWA Belgium's new commercial shows ever so gently how renewable energy and natural gas go hand in hand, and just like the one last year everything knitted grows on stuff like kudzu. The film was directed by Olivier Babinet and produced by Lovo Films for the Belgian Natural Gas Association. Am I the only one thinking that little terrier was going to turn into a knitted dog?

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Toyota - case study - Protect whats behind you

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Toyota: protect what's behind you

Toyota wanted to get the word out that ,any car accidents happen when the driver is backing up. So, along with Happiness Brussels they got a bit of art on for Toyota.

The carmaker commissioned a series of 3d street paintings from artist Ernest Zacharevic , who painted a series of murals in a Brussels parking lot. The murals depict innocent kids playing and having fun, right in places where drivers are most apt to back up.

Along with all of them is a line: "Protect what's behind you. Drive with a rear-view camera."

Emotional without being sappy. Straight and to the point. And the drawings are quite beautiful, too.

Nice one, guys.

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