Research has shown that reading can slow the progress of Alzheimers at least in its initial stages. So DDB Brussels came up with a project called Simplified Stories-- books and novels rewritten for people with dementia.
Belgium's finest beer is made, and aged, with a little bit of quirk and a whole lot of rock. In this spot, Jan Paternoster - the front man of Black Box Revelation - and singer-songwriter Daan play in the Duvel cellars.
In the wake of international headlines about police searching for terrorists, the Belgian capital is attempting to rescue its image by inviting curious foreigners to “call Brussels” and ask the Belgians any question they want.