Belgium

 
 
 

Bclassic " Classical Comeback" (2014) 2:53 (Belgium)

Bclassic " Classical Comeback" (2014) 2:53 (Belgium)

Classical music is making a comeback.
B-Classic is a classical music festival. To connect with a younger audience, DDB Brussels created the first music video for a classic composer. Dvořák.

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Ikea "Choose color" (2014) :50 (Belgium)

Ikea "Choose color" (2014) :50 (Belgium)

Ikea introduces color to a very grey Belgium for its new spring collection. from far away the ads look like monochromatic color. Only up close do you see the outline of the furniture.

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Ikea ads color to a grey Belgium.

Ikea wanted to add some color to grey Belgium. So they made these super bright ads to introduce their new spring collection. fun stuff.

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"Coke Zero" Just add Zero (2014) 2:00 (Belgium)

"Coke Zero" Just add Zero (2014) 2:00 (Belgium)

What do pétanque (bocci ball), fishing and knitting have in common? Zero. This reminds me of the way they described Seinfled when it first came out: it's a show about nothing.

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Volkswagen Beetle- the "Slowmercial" - Introduction to Cab - (2013)

Volkswagen Beetle- the "Slowmercial" - Introduction to Cab - (2013)

1 out of 3 Belgians watch their favorite shows in delayed mode, meaning they fast forward through the commercials.

"DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'."

That's really cute guys, so cutting it's like whoah, it's like nobody ever thought of that before. Except Markenfilm in Germany. in the 90s. And those rumored TiVo fast forward ads in the early 2000s in the US. Welcome to the future. Nice ads.

I mock because I love guys, it's really kinda clever.

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TNT Dramatic Surprise (2013) 1:50 (Belgium)

TNT Dramatic Surprise (2013)  1:50 (Belgium)

So how did Duval Guillaume follow up TNT's "Dramatic surprise on a quiet square?" Buy doing a sequel but setting it in the cold.

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Toyota: protect what's behind you

Toyota wanted to get the word out that ,any car accidents happen when the driver is backing up. So, along with Happiness Brussels they got a bit of art on for Toyota.

The carmaker commissioned a series of 3d street paintings from artist Ernest Zacharevic , who painted a series of murals in a Brussels parking lot. The murals depict innocent kids playing and having fun, right in places where drivers are most apt to back up.

Along with all of them is a line: "Protect what's behind you. Drive with a rear-view camera."

Emotional without being sappy. Straight and to the point. And the drawings are quite beautiful, too.

Nice one, guys.

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DEMORGEN Reclame Erfgoed - the advertising heritage website

DEMORGEN and Famous in Brussels created the website reclame-erfgoed.be and explain it thusly.

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TNT - "A dramatic surprise on a quiet square" - stunt, Belgium

TNT - "A dramatic surprise on a quiet square" - stunt, Belgium

To launch TNT - "we know drama" - in Belgium, Turner decided to take the drama to the streets. In a small town square where usually nothing at all happens, they placed a big red button and encouraged people with a giant arrow to push it to "add drama".

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weeping house
 

AXA, a house weeps in Antwerp

How do you grab the attention of an entire city on a boring topic like renovation loans? Simple! Install a weeping house on a trafficated street and wait for the press and people passing by to react, then make the house stop crying. Every house could use some upkeep, and now owners know who to turn to for a loan.

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