Belgium

 
 

Ogilvy - Pirate Recruitment - (2012) case study

Ogilvy decided to find a new web designer.. by placing a 6.8 MB file out on Torret sites with the name "adobe photoshop"

Yep.

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TNT - "A dramatic surprise on a quiet square" - stunt, Belgium

To launch TNT - "we know drama" - in Belgium, Turner decided to take the drama to the streets.

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One Million Trees - Lost Without Them - (2012) :60 (Belgium)

Nice Shoes Colorist Ron Sudul recently finished a pair of stirring international spots for the nonprofit group One Million Trees. The studio teamed up with The Academy of Film & the Arts Directors Armondo Acosta, Frederik Cassiers and Martijn De Schrijver, expertly modifying their raw black-and-white footage with wisps of color.

The projects are journeys through the forests of Flanders, Brakelbos and Overpelt in Belgium. A mix of aerial views and shots from the dense forest floors, the spots explore the human relationship with trees. Friends in Trees features a man and young girl ascending into the soaring branches. Lost without Them follows a fleet of helicopters in pursuit of one man wandering through the woods.

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weeping house
 

AXA, a house weeps in Antwerp

How do you grab the attention of an entire city on a boring topic like renovation loans? Simple! Install a weeping house on a trafficated street and wait for the press and people passing by to react, then make the house stop crying. Every house could use some upkeep, and now owners know who to turn to for a loan.

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AXA - the weeping house in Antwerp - case study

See also the photo of the weeping house

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Opel Movano - The banner ad that carries 2 Gigabyte files for you - case study

So many things I love here, the fact I can send my ripped DVDs to a frine via an Openl banner is just one of them.

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Carlsberg - Bikers Cinema Stunt

Carlsberg and Duval Guillaume decide to pull a prank on unsuspecting movie going couples. They filled the cinema with the baddest boys around, and left only two seats in the middle empty.

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Vindeenlief.be - Femme-o-matic (2011) 2:23 (Belgium)

Fresh faced Dutch director Jelmar Hufen wrote and directed this little film, which comes complete with a small town full of characters, a great soundtrack, and the protagonist who just wants to ride his motorbike but has nobody to hang out with, now that all his mates have 'picked up girls on the high street'. The desolated town shots are great, I really like how this clip is crafted. Our hero goes to high street to see if he can "pick up a girl too", and that's when it gets even weirder.

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Carlsberg - Probably the best ad in the world - (2011)

Duval Guillaume are showing off their bottle-opening skills and their trademarked modesty with their best ad in the world for Carlsberg, who knew that a few simple folds could open a beer bottle? I knew, I've seen people open beer-bottles with lighters, pens, edges of the table, rings and all sorts, including folded paper which is almost as impressive as when a drunk french man uncorks a wine-bottle with his shoe. I can't do any of those clever opening tricks, but I can open beer bottles with my teeth. Calcium. It's key.

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Eurostar - Another Planet / Aliens

In effort to sell more train-tickets on the Eurostar, TBWA point out that all English are ALIENS. This explains everything. Even Russel Brand. C'mon, lets hop on a train and visit those lovable eccentric extraterrestrials, shall we?

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