Belgium

 
 

Sochi 2014 "Belgian mountains" (2013 :55 (Belgium)

Sochi 2014 "Belgian mountains" (2013 :55 (Belgium)

Atmospheric ad showcases Belgian snowboarders, on flat land. "In Belgium we don't need mountains to win a medal." Nice way to showcase sports and get us pumped for the upcoming Olympics.

The song, by the way, is by Jacques Brel, and you couldn't find a more apt piece of music for it.

Translated, the lyrics are:

"With cathedrals as the only mountains
And black bell towers like pathways to heaven
Where stone devils pull down the clouds
With the passage of time as the only journey
And the wet roads as the only good night.
With the wind from the west, listen to it wish

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Vallformosa cava "Fuck Me Rich" (2013) 1:30 (Belgium)

Vallformosa cava "Fuck Me Rich"  (2013)  1:30 (Belgium)

Belgians drink more cava (Spanish sparkling wine) than anywhere else in the world. Therefore, if Belgians have more sex and make more babies, there will be more Belgians to drink cava and our fictitious owner will become rich.

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Plan Belgium "14 year old pregnant teen" 2:30 (Belgium)

Plan Belgium "14 year old pregnant teen" 2:30 (Belgium)

Excuse the link bit title, but there was no other way to describe this spot.
In Belgium, teenagers don't end up getting pregnant and dropping out of school. It's quite rare. The reality for developing countries is quite different, however.

To make Belgian teens understand reality outside their country, Plan Belgium brought the issue to their schools via a pregnant teen.

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Renault Clio RS "The ultimate speed date" (2014) 1:50 (Belgium)

Renault Clio RS "The ultimate speed date" (2014) 1:50 (Belgium)

I guess you could say the guys who get into this Renault are unsuspecting.

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Volkswagen Beetle- the "Slowmercial" - Introduction to Cab - (2013)

Volkswagen Beetle- the "Slowmercial" - Introduction to Cab - (2013)

1 out of 3 Belgians watch their favorite shows in delayed mode, meaning they fast forward through the commercials.

"DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'."

That's really cute guys, so cutting it's like whoah, it's like nobody ever thought of that before. Except Markenfilm in Germany. in the 90s. And those rumored TiVo fast forward ads in the early 2000s in the US. Welcome to the future. Nice ads.

I mock because I love guys, it's really kinda clever.

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TNT Dramatic Surprise (2013) 1:50 (Belgium)

 

Toyota: protect what's behind you

Toyota wanted to get the word out that ,any car accidents happen when the driver is backing up. So, along with Happiness Brussels they got a bit of art on for Toyota.

The carmaker commissioned a series of 3d street paintings from artist Ernest Zacharevic , who painted a series of murals in a Brussels parking lot. The murals depict innocent kids playing and having fun, right in places where drivers are most apt to back up.

Along with all of them is a line: "Protect what's behind you. Drive with a rear-view camera."

Emotional without being sappy. Straight and to the point. And the drawings are quite beautiful, too.

Nice one, guys.

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DEMORGEN Reclame Erfgoed - the advertising heritage website

DEMORGEN and Famous in Brussels created the website reclame-erfgoed.be and explain it thusly.

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TNT - "A dramatic surprise on a quiet square" - stunt, Belgium

TNT - "A dramatic surprise on a quiet square" - stunt, Belgium

To launch TNT - "we know drama" - in Belgium, Turner decided to take the drama to the streets. In a small town square where usually nothing at all happens, they placed a big red button and encouraged people with a giant arrow to push it to "add drama".

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weeping house
 

AXA, a house weeps in Antwerp

How do you grab the attention of an entire city on a boring topic like renovation loans? Simple! Install a weeping house on a trafficated street and wait for the press and people passing by to react, then make the house stop crying. Every house could use some upkeep, and now owners know who to turn to for a loan.

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