Belgium

 
 

Alfa Romeo, with a price so small it fits in a shopping trolley....

You recall the price-dumping Alfa Romeo is doing which Duval Guillaume Antwerp decided to advertise on the lowest place on earth with an underwater billboard, right?

Duval Guillaume are now sticking full cars into shopping trolleys to get attention. Lets hope it's not one of those trolleys with a dud wheel, that car looks like it's about to fall over any second now anyway. ;)

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Love Condoms - Penis personalities / Icedick, Hot Shot, Arnold, John, Bill - print, Belgium

Larger link to image above number 1Larger ink to image above number 2
In this campaign we have penis-personalities. Everyone from Governor Arnold Schwarzenegger to billionaire Bill Gates. With a bit of John Lennon and Top Gun Iceman thrown in for good measure. Or is that Icedick? eeew.

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Belgian Burn Wound Center - Burning man - guerilla, Belgium

Problem: Belgian burn wound centers get an alarming increase of victims during the summer - all due to BBQ accidents.
Solution: Saturday the 14th of September the World Championship Barbeque was held in Belgium, while expecting 20000 visitors more than 30000 BBQ fanatics showed up. On that day the Belgian Burn Wound Center presented "the burning man" - a real man who was on fire walking around handing out leaflets on how to avoid BBQ accidents and how to perform first aid on burn victims.
Result The stunt got mass coverage in press and media, continuing to inform the public of the dangers with barbequeing. The website for Belgian Burn Wound Center got a increased hit-count and finacial donations to the burn center have risen considerably.

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Re-born to be alive - Obituary - print, Belgium

Duval Guillaume Brussels uses a classical obituary page to make their point - one life can save up to eight others.

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Volkwagen - DSG 7 electronic gearbox. Shift fluently. - print, Belgium

VOLKSWAGEN:
DSG 7 electronic gearbox. Shift fluently.

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Spa Water - Resurrect - print, Bangladesh

Forget "Red bull gives you wings" (possibly the most annoying campaign in the world) - water resurrects according to Grey Dhaka, Bangladesh for Spa water.

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Heinz Hot Ketchup - Instant hot - print, Belgium

Instant heat

Gotcha.

It's like a defrost for your bland food.

Retouching: Yelle AT livingroom.be

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Star Wars - Laser Swords - Outdoor, Belgium

There's a Star Wars exhibition in Brussels, this poster reminds you to go.

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Tabasco - Fire Truck Bus - Belgium.

Matthias Dubois at Duval Guillaume shows off this Tabasco Bus that won a national competition for "most original bus design" down in Belgium. They've simply turned a regular public transport bus into a firetruck.

 

"After all, Tabasco is so hot that you need a fire truck to cool down your mouth after you’ve eaten some."

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Jupiler - Ice Beer Poster (with real ice)

The ad agency Famous in Belgium enlisted some help from JCDecaux media to create an Ice beer poster - that is, the poster is made of ice and the beers are frozen in it. The Jupiler beer bottles had to be replaced during the day, so in a sense it also worked as a sample stand. ;)

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