Belgium

 
 

Eastpak - Built to Resist / Aka (director's cut)- (2010) :60

And now we've graduated to the directors cut of "Aka".

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Eastpak - Built to Resist / Guitar Battle- (2010) :55

Forget the streaker midget, here we see a hard rock guitar battle where the Eastpack backpack suddenly transforms into a yellow-clad guitar god who sets his strings on fire.

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Eastpak - Built to Resist / Skaterstreaker - (2010) :55

So, they got a brief and decided to add ye old "hey, lets put a little person in this ad" - but no, it's not at all what you'd think. Let me explain. I can't. I'll just say: Naked skating midgets! In fact the whole campaign consists of midgets in Eastpak bags. That's it right there.

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DRIVE WITH FUN*
 

DRIVE WITH FUN*

15 modèles à prix déroutants ...
et la route devient plus fun !

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industrial buildings - industriebouw - bâtiments industriels
industrial buildings - industriebouw - bâtiments industriels
industrial buildings - industriebouw - bâtiments industriels
 

Need Space ? Industrial buildings advertising campaign.

The fish we used in this advertising campaign was a 4kg salmon and over 50cm long. After the shooting the fish was cleaned, put in an oven with vegetables and olive oil. A full meal for a 6-person family.

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MTV.be - Breeding Farm - (2010) :60

Ever wonder how all those new music hybrids are created? They're made at the breeding farm, which looks a lot like a good old fashioned rabbit brothel.

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Belgian Natural Gas - Making of the knitted advert

The Natural Gas advert with the growing wolly knitted stuff really had me wondering how on earth did they do that. I know I know, stop motion, but still. Here's "the making of" answering my question.

BELGIAN NATURAL GAS.
An ad campaign completely knitted.
“How to make the invisible visible?” That was the question we asked ourselves when we were conceiving the new ad campaign for Natural Gas, our new client.
Based on the client brief, the idea of “the softest of warmth’s” quickly became obvious. Now we just had to find a way to make this visible and touchable.

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Delta Lloyd Life - Sandra Kim "J'aime la vie" 25 years later - (2010)

In 1986 thirteen year old Sandra Kim popped her way to a Eurovision song contest win with a happy song about enjoying life.

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Aardgas (KVBG) – Gaz Naturel (ARGB) / Belgian Natural Gas - Knitted - (2010) :35

Stop motion wolly knitting takes over this home, making it all cozy and warm.

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Alfa Romeo, with a price so small it fits in a shopping trolley....

You recall the price-dumping Alfa Romeo is doing which Duval Guillaume Antwerp decided to advertise on the lowest place on earth with an underwater billboard, right?

Duval Guillaume are now sticking full cars into shopping trolleys to get attention. Lets hope it's not one of those trolleys with a dud wheel, that car looks like it's about to fall over any second now anyway. ;)

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