Vallformosa cava "Fuck Me Rich" (2013) 1:30 (Belgium)

Vallformosa cava "Fuck Me Rich"  (2013)  1:30 (Belgium)

Belgians drink more cava (Spanish sparkling wine) than anywhere else in the world. Therefore, if Belgians have more sex and make more babies, there will be more Belgians to drink cava and our fictitious owner will become rich.


Plan Belgium "14 year old pregnant teen" 2:30 (Belgium)

Plan Belgium "14 year old pregnant teen" 2:30 (Belgium)

Excuse the link bit title, but there was no other way to describe this spot.
In Belgium, teenagers don't end up getting pregnant and dropping out of school. It's quite rare. The reality for developing countries is quite different, however.

To make Belgian teens understand reality outside their country, Plan Belgium brought the issue to their schools via a pregnant teen.


Renault Clio RS "The ultimate speed date" (2014) 1:50 (Belgium)

Renault Clio RS "The ultimate speed date" (2014) 1:50 (Belgium)

I guess you could say the guys who get into this Renault are unsuspecting.


Volkswagen Beetle- the "Slowmercial" - Introduction to Cab - (2013)

Volkswagen Beetle- the "Slowmercial" - Introduction to Cab - (2013)

1 out of 3 Belgians watch their favorite shows in delayed mode, meaning they fast forward through the commercials.

"DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'."

That's really cute guys, so cutting it's like whoah, it's like nobody ever thought of that before. Except Markenfilm in Germany. in the 90s. And those rumored TiVo fast forward ads in the early 2000s in the US. Welcome to the future. Nice ads.

I mock because I love guys, it's really kinda clever.


TNT Dramatic Surprise (2013) 1:50 (Belgium)

TNT Dramatic Surprise (2013)  1:50 (Belgium)

So how did Duval Guillaume follow up TNT's "Dramatic surprise on a quiet square?" Buy doing a sequel but setting it in the cold.


Toyota: protect what's behind you

Toyota wanted to get the word out that ,any car accidents happen when the driver is backing up. So, along with Happiness Brussels they got a bit of art on for Toyota.

The carmaker commissioned a series of 3d street paintings from artist Ernest Zacharevic , who painted a series of murals in a Brussels parking lot. The murals depict innocent kids playing and having fun, right in places where drivers are most apt to back up.

Along with all of them is a line: "Protect what's behind you. Drive with a rear-view camera."

Emotional without being sappy. Straight and to the point. And the drawings are quite beautiful, too.

Nice one, guys.


DEMORGEN Reclame Erfgoed - the advertising heritage website

DEMORGEN and Famous in Brussels created the website reclame-erfgoed.be and explain it thusly.


TNT - "A dramatic surprise on a quiet square" - stunt, Belgium

TNT - "A dramatic surprise on a quiet square" - stunt, Belgium

To launch TNT - "we know drama" - in Belgium, Turner decided to take the drama to the streets. In a small town square where usually nothing at all happens, they placed a big red button and encouraged people with a giant arrow to push it to "add drama".


One Million Trees - Lost Without Them - (2012) :60 (Belgium)

One Million Trees - Lost Without Them - (2012) :60 (Belgium)

Nice Shoes Colorist Ron Sudul recently finished a pair of stirring international spots for the nonprofit group One Million Trees. The studio teamed up with The Academy of Film & the Arts Directors Armondo Acosta, Frederik Cassiers and Martijn De Schrijver, expertly modifying their raw black-and-white footage with wisps of color.

The projects are journeys through the forests of Flanders, Brakelbos and Overpelt in Belgium. A mix of aerial views and shots from the dense forest floors, the spots explore the human relationship with trees. Friends in Trees features a man and young girl ascending into the soaring branches. Lost without Them follows a fleet of helicopters in pursuit of one man wandering through the woods.

weeping house

AXA, a house weeps in Antwerp

How do you grab the attention of an entire city on a boring topic like renovation loans? Simple! Install a weeping house on a trafficated street and wait for the press and people passing by to react, then make the house stop crying. Every house could use some upkeep, and now owners know who to turn to for a loan.