Belgium

 
 

One Million Trees - Lost Without Them - (2012) :60 (Belgium)

One Million Trees - Lost Without Them - (2012) :60 (Belgium)

Nice Shoes Colorist Ron Sudul recently finished a pair of stirring international spots for the nonprofit group One Million Trees. The studio teamed up with The Academy of Film & the Arts Directors Armondo Acosta, Frederik Cassiers and Martijn De Schrijver, expertly modifying their raw black-and-white footage with wisps of color.

The projects are journeys through the forests of Flanders, Brakelbos and Overpelt in Belgium. A mix of aerial views and shots from the dense forest floors, the spots explore the human relationship with trees. Friends in Trees features a man and young girl ascending into the soaring branches. Lost without Them follows a fleet of helicopters in pursuit of one man wandering through the woods.

weeping house
 

AXA, a house weeps in Antwerp

How do you grab the attention of an entire city on a boring topic like renovation loans? Simple! Install a weeping house on a trafficated street and wait for the press and people passing by to react, then make the house stop crying. Every house could use some upkeep, and now owners know who to turn to for a loan.

Commercials: 
 

PSA Equal Pay Day - Sasha Grey "I made more as a nurse, than the Doctors" (2012)

PSA Equal Pay Day - Sasha Grey "I made more as a nurse, than the Doctors" (2012)

Equalpayday.be and Mortierbrigade want to draw attention to the gender pay gap, and decided the best way to do this is to have Sasha Grey discuss the jobs she has done since she left high school.

 

Carlsberg - Bikers Cinema Stunt

Carlsberg - Bikers Cinema Stunt

Carlsberg and Duval Guillaume decide to pull a prank on unsuspecting movie going couples. They filled the cinema with the baddest boys around, and left only two seats in the middle empty.

 

Carlsberg - Probably the best ad in the world - (2011)

Carlsberg - Probably the best ad in the world - (2011)

Duval Guillaume are showing off their bottle-opening skills and their trademarked modesty with their best ad in the world for Carlsberg, who knew that a few simple folds could open a beer bottle? I knew, I've seen people open beer-bottles with lighters, pens, edges of the table, rings and all sorts, including folded paper which is almost as impressive as when a drunk french man uncorks a wine-bottle with his shoe. I can't do any of those clever opening tricks, but I can open beer bottles with my teeth. Calcium. It's key.

 

Eurostar - Another Planet / Aliens

In effort to sell more train-tickets on the Eurostar, TBWA point out that all English are ALIENS. This explains everything. Even Russel Brand. C'mon, lets hop on a train and visit those lovable eccentric extraterrestrials, shall we?

Commercials: 
DRIVE WITH FUN*
 

DRIVE WITH FUN*

15 modèles à prix déroutants ...
et la route devient plus fun !

Commercials: 
industrial buildings - industriebouw - bâtiments industriels
industrial buildings - industriebouw - bâtiments industriels
industrial buildings - industriebouw - bâtiments industriels
 

Need Space ? Industrial buildings advertising campaign.

The fish we used in this advertising campaign was a 4kg salmon and over 50cm long. After the shooting the fish was cleaned, put in an oven with vegetables and olive oil. A full meal for a 6-person family.

Commercials: 
 

Alfa Romeo, with a price so small it fits in a shopping trolley....

You recall the price-dumping Alfa Romeo is doing which Duval Guillaume Antwerp decided to advertise on the lowest place on earth with an underwater billboard, right?

Duval Guillaume are now sticking full cars into shopping trolleys to get attention. Lets hope it's not one of those trolleys with a dud wheel, that car looks like it's about to fall over any second now anyway. ;)

Commercials: 
 

Alfa Romeo - Expedition 147: Alfa Romeo advertises on lowest point on earth.

Alfa Romeo - Expedition 147: Alfa Romeo advertises on lowest point on earth.

Expedition 147: Alfa Romeo advertises on lowest point on earth. What for? To bring home the point that they have really low prices. Oh dear.

Using the codename 'Expedition 147', Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo.

• Campaign website: http://www.expedition147.be

Sheesh, how low can you go in advertising?

Alfa Romeo Belgium explains how the expedition got through: "a while ago we decided to put up a campaign for the 147-model. We wanted to re-introduce the car at the annual carfair in Brussels. The car would be advertised at the lowest price possible. Duval Guillaume answered our brief with an extra-ordinary brand momentum idea."

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