Ikea wanted to add some color to grey Belgium. So they made these super bright ads to introduce their new spring collection. fun stuff.
Atmospheric ad showcases Belgian snowboarders, on flat land. "In Belgium we don't need mountains to win a medal." Nice way to showcase sports and get us pumped for the upcoming Olympics.
The song, by the way, is by Jacques Brel, and you couldn't find a more apt piece of music for it.
Translated, the lyrics are:
"With cathedrals as the only mountains
And black bell towers like pathways to heaven
Where stone devils pull down the clouds
With the passage of time as the only journey
And the wet roads as the only good night.
With the wind from the west, listen to it wish
Excuse the link bit title, but there was no other way to describe this spot.
In Belgium, teenagers don't end up getting pregnant and dropping out of school. It's quite rare. The reality for developing countries is quite different, however.
To make Belgian teens understand reality outside their country, Plan Belgium brought the issue to their schools via a pregnant teen.
This three minute case study proves that if Coke manipulates us by putting us under with the help of a hypnotist, we'll believe Coke Zero tastes like Coke. Power of suggestion indeed.
1 out of 3 Belgians watch their favorite shows in delayed mode, meaning they fast forward through the commercials.
"DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'."
That's really cute guys, so cutting it's like whoah, it's like nobody ever thought of that before. Except Markenfilm in Germany. in the 90s. And those rumored TiVo fast forward ads in the early 2000s in the US. Welcome to the future. Nice ads.
I mock because I love guys, it's really kinda clever.
"Imagine.. It's the middle of the night. You're sleeping. Your best friend calls for help...."
And so it begins, the stunt set to take over after the Biker cinema stunt, and hoping to spread. In this scenario, a friend is called to a poker game to help their friend get out "Bring 300€ or they won't let me go". The game is played in a seedy part of town, the heroic friend is greeted by beefy guards, then directed to walk past people boxing, hookers fighting, have to share an elevator with a creepy old chinese men eating mystery-food... and finally they reach the room where the game was played.