Here's an idea for Santa Casa de Misericórdia de Porto Alegre. JWT Brasil watched people parking in disabled spots who clearly weren't disabled and then placed a sticker on their cars urging them to make amends by donating blood.
Filming an entire ad underwater is truly impressive, and making it look like it's a dance-party / nightclub even more so. The actors are weighed down for the shoot so that they can dance without floting to the top.
Just in time for Halloween, Nintendo and Lapiz/Leo Burnett created this ad. Don't be afraid to turn it off. Cute, especially knowing Nintendo often prompts you with in-game message to take a break from gaming and go outside and exercise.
The NBA Global Games in Rio de Janeiro made sure that people would remember the games, they offered people a chance to win tickets, but not via some boring old lottery. No. You had to make a slam dunk. A slam dunk while bungee jumping.