Paris Hilton continues her career of advertising drinks by "Being sexy" anywhere but the US. Here she's the girl who prances around in her fishtank apartment somewhere in Brazil with a cold beer in hand until everyone on the beach raises their glass to her. Yeah, I don't get it either.

Advertised brand: FORMA TOTAL GYM
Advert title(s): Shape your body: Man, Woman
Advertising Agency (Name, City, Country): Artplan, Rio de Janeiro, Brazil
Agency website: http://www.artplan.com.br
Creative Director: Roberto Vilhena

A new campaign for TIM in Brazil rears its blue head. The last we saw from them was the Infinity Tim "Dam" ad, which communicated that you could talk as much as you wanted while only paying for the first minute. This time Neogama/BBH, São Paulo, Brazil called on the Blue Man Grouop for a series of commercials (inside) and posters.  read more »

A Few words from the creatives:

The commercial emphasizes the promotional plans the operator offers to its customers. In the film Orchestra we see a scene of a classical music concert and all of a sudden the musicians are surprised by the invasion of the Blue Man Group on the stage, with an exotic musical instrument made from PVC tubes. They start playing in the middle of the classical music and the musicians start being involved by the melody performed by the blue men. The audience also starts getting excited and then the classical music presentation turns into a real rock show.

Blue man group jumps off a building to hand people telecom devices that make life easier.

"The film “Bungee Jump” is part of TIM’s institutional campaign with the positioning “Minds without borders”. In the middle of the city, BMG jumps in bungee jump interacting with people on the streets. They replace obsolete electronic devices for more modern and technological versions, showing how TIM customer has in hands what is of most updated in mobile and smartphones."

The film “Coverage” is part of TIM’s institutional campaign within the positioning “Minds without borders”. BMG triplet, this time, literally covers the whole Brazil in blue to show the coverage investments and signal quality the mobile operator has made in the country.

Neogama/BBH play on the idea that people do read playboy for the interviews (or articles) - by showing the interviews as the classic Playboy foldout.

I'd actually like to see this happen in the real magazine, if only to watch peoples faces when they fold it out.

The design of the new 2007 Fiat 500 is based on the 2004 Fiat Trepiuno concept.

Excuses let the breast cancer grow. Do the self exam today.