Actions made for the launching of Renault Clio 2011 line.


Mentos Rainbow: Lacking Color? Now you can have 7.

Campaign made by NEOGAMA/BBH (a Brazilian advertising agency) for Mentos Rainbow.


Fake ads from the 50s : "Facebook - Striking miraculous social team-up"

Christian just posted this over at Betapond, and explains that they are ads for and ad event called Maximidia held in São Paulo. Fake ads for Facebook and the likes in classic 50s style. In the fifties, they could never have dreamed that we would spend our days interconnected on a world wide web, chatting with far away family and friends at the touch of a button, and tending to our virtual farms, virtual pets or learning a new language from robots that look like maggot-men. They had better dreams!

Procter & Gamble Deft : High waisted
Procter & Gamble Deft : flower blouse
Procter & Gamble Deft : Bell Bottoms

Procter & Gamble Deft says "Fashion always returns"

So, why would you want to buy a detergent that keeps your clothes looking new for X washes, really? Deft cuts to the chase and says because fashion always returns. This is very true, and if you can't fit those high-waisted jeans maybe your teenage daughter can.


Bar / Restaurant / Office

Campaign with three ads (Bar / Office / Restaurant) created by NEOGAMA/BBH (São Paulo, Brazil) for ACT.


Mentos - Selfishness

--- --- --- --- --- --- --- --- --- ---

I just got fired...
Can I keep your stapler?
Mentos Single Pack
Selfishness without guilt
Mini mentos mint


I love hanging out with you. All the boys keep looking at me.



Association For Smoker Awareness (ADESF) - World No Tabacco Day (31 May)


Metalatex Thermal Paint - Perfect temperature / Swenegal, Finrabia, Sudanada - print

Moma, Sao Paolo has created a campaign for a thermal insulating paint that keeps your home at the ideal temperature. Now, how do we tell the punters about this rather neat feature? Easy - a new take on venn diagrams. Where Sweden and Senegal meet temperature-wise must be the perfect temperature!

“Metalatex Thermal Paint. A perfect temperature for your house.”


The math is simple.

How can we show students that is important to be aware with the environment without being boring?

Showing them that, to have paper, trees needed to be cutted.

The math is simple: more paper, less trees.

And how can it be different? Simple.

Cannes Lions

Lemon School - Awards - print, Brazil

The D&AD pencil meets a sharpener, the Cannes Lion meets a lion tamers whip, the London International Award meets a slingshot. These images represent the Lemon School in Brazil, who promises to whip young adpups into shape.