Brazil

 
 

Burn - Don't Look Back - (2014) 2:00 (Brazil)

Burn - Don't Look Back - (2014) 2:00 (Brazil)

Grey Brazil updates Coca Cola's "BURN" energy drink with gif-meme ready weirdness, fashionable space-splatter, a dancetrack and a bucket-full of odd.

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Waves For Water "Annotations For Water" (2014) 1:48 (Brazil)

Waves For Water "Annotations For Water" (2014) 1:48 (Brazil)

On one level this makes nice use of youtube annotations.

On another level, the execution has no concept beyond the execution and merely jumps on a trend in technology for no reason beyond it being a trend in technology.

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Vivo - Walking Metamorphosis - (2014) 6:00 (Brazil)

Vivo - Walking Metamorphosis - (2014) 6:00 (Brazil)

Raul Seixas was a legendary musician, and this song is too. This clip is six minutes long, as it is the first ever music video for “Metamorfose Ambulante”. The song was composed 40 years ago today, but the story is placed somewhere ten thousand years ago.

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Leite de Rosas "Liked" (2014) :18 (Brazil)

Leite de Rosas "Liked" (2014) :18 (Brazil)

No product has even been better. In 85 years. Take that, rest of society! Or something. I love how smug this woman is. I could do without nod to Facebook though.

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Coke "Mini Bottles" (2014) :30 (Brazil)

Coke "Mini Bottles" (2014) :30 (Brazil)

To celebrate the World Cup, JWT Brazil launched Coke's mini bottles. 18 of them, featuring flags from all the countries who hosted the World Cup. The mini bottles originated back in the 80's and were a big collectible hit.

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Coca-Cola "Everything for football" (2014) 1:00 (Brazil)

Coca-Cola "Everything for football" (2014) 1:00 (Brazil)

You give your life for football. Now that the World Cup is upon us, Football will return the favor.

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A.C.Camargo Cancer Center "Tinta Contra o Câncer" (2013) 1:30 (brazil)

A.C.Camargo Cancer Center "Tinta Contra o Câncer" (2013)  1:30  (brazil)

It's refreshing to see a breast cancer awareness ad that doesn't attempt to be funny. It's also a nice use of medium since it's free and public. Taking the tactic of humanizing and supporting a post-mastectomy body is a really nice tactic too.

I do wish they spent more time on the ads and less on the making of the ads. I would have liked to have seen the amount of sharing on social media that occurred too, as my own search didn't reveal much beyond the Ad publications and Ad peeps sharing it.

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Spreading the word about breast cancer through graffiti

These aren't technically print ads. They were included with the press release for JWT's "Tinta Contra o Câncer" campaign for A.C.Camargo Cancer Center. But i think they're more powerful than the case study video which spends more time explaining the concept and less time showing the work.

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CRV Image - Get your pets X-rayed, print Brazil

Treat your animals as well as you'd treat yourself. You'd ring yourself to the doctor, wouldn't you?

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NIVEA Suncream - Solar Ad Charger - (2013) (Brazil)

NIVEA Suncream - Solar Ad Charger - (2013) (Brazil)

Giovanni+Draftfcb are brilliant, and I do hope they bring these ads to Cannes and hand them out. For Nivea, they made a solar-power ad, so once you use your Nivea suncream, and the Nivea solar charging ad for your phone, you have no reason at all to go inside again. Smart!

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