This is a cutdown from the documentary film: "Ransom City" - directed by Benito Montorio

Advertised brand: FORMA TOTAL GYM
Advert title(s): Shape your body: Man, Woman
Advertising Agency (Name, City, Country): Artplan, Rio de Janeiro, Brazil
Agency website: http://www.artplan.com.br
Creative Director: Roberto Vilhena

A new campaign for TIM in Brazil rears its blue head. The last we saw from them was the Infinity Tim "Dam" ad, which communicated that you could talk as much as you wanted while only paying for the first minute. This time Neogama/BBH, São Paulo, Brazil called on the Blue Man Grouop for a series of commercials (inside) and posters.

A Few words from the creatives:

The commercial emphasizes the promotional plans the operator offers to its customers. In the film Orchestra we see a scene of a classical music concert and all of a sudden the musicians are surprised by the invasion of the Blue Man Group on the stage, with an exotic musical instrument made from PVC tubes. They start playing in the middle of the classical music and the musicians start being involved by the melody performed by the blue men. The audience also starts getting excited and then the classical music presentation turns into a real rock show.

Blue man group jumps off a building to hand people telecom devices that make life easier.

"The film “Bungee Jump” is part of TIM’s institutional campaign with the positioning “Minds without borders”. In the middle of the city, BMG jumps in bungee jump interacting with people on the streets. They replace obsolete electronic devices for more modern and technological versions, showing how TIM customer has in hands what is of most updated in mobile and smartphones."

The film “Coverage” is part of TIM’s institutional campaign within the positioning “Minds without borders”. BMG triplet, this time, literally covers the whole Brazil in blue to show the coverage investments and signal quality the mobile operator has made in the country.

Neogama/BBH play on the idea that people do read playboy for the interviews (or articles) - by showing the interviews as the classic Playboy foldout.

I'd actually like to see this happen in the real magazine, if only to watch peoples faces when they fold it out.

The design of the new 2007 Fiat 500 is based on the 2004 Fiat Trepiuno concept.

Excuses let the breast cancer grow. Do the self exam today.

When you can talk all you want, while only paying for the first minute, it's like the floodgates open.

The campaign is about 173, the weight of PUMA LIFT, the lightest sneaker in the world. The length of each of these commercials is exactly 173 tenths of a second (In Brazil the commercials have standard lengths of 5, 10, 15 or 30 seconds).
The commercials are presented by Marcos Mion, an MTV show host. In a few boards he resumes Rock and Roll in 173 grams, Hollywood in 173 grams and Woman in 173 grams. It’s all about doing more with less, like the best sneaker in 173 grams.

The campaign is about 173, the weight of PUMA LIFT, the lightest sneaker in the world. The length of each of these commercials is exactly 173 tenths of a second (In Brazil the commercials have standard lengths of 5, 10, 15 or 30 seconds).
The commercials are presented by Marcos Mion, an MTV show host. In a few boards he resumes Rock and Roll in 173 grams, Hollywood in 173 grams and Woman in 173 grams. It’s all about doing more with less, like the best sneaker in 173 grams.

Lightest shoes ever. The rock is not.

The campaign is about 173, the weight of PUMA LIFT, the lightest sneaker in the world. The length of each of these commercials is exactly 173 tenths of a second (In Brazil the commercials have standard lengths of 5, 10, 15 or 30 seconds).
The commercials are presented by Marcos Mion, an MTV show host. In a few boards he resumes Rock and Roll in 173 grams, Hollywood in 173 grams and Woman in 173 grams. It’s all about doing more with less, like the best sneaker in 173 grams.

O&M Sao Paolo and Kraft know that there is one universal truth when it comes to tasty bits of chocolate, you can trust no one. Produced by Hungry Man (who else?)

Y&R Brazil created this first Brazilian film to support the 'tck tck tck: Time for Climate Justice' campaign. Also on the web at http://www.tcktcktck.org/ - it urges people to become planet allies and push for change at the UN Climate Change Conference in Copenhagen in December 2009.

In response to the DDB Brazil 911 Tsunami ad kerfluffle and DDB commercial for WWF 911, Truth Machine TM thought they were really clever when they did this.

"Hypocrisy killed 1000 times more than 9/11. It was just advertising. Don't make war about it."

That's nice dear. So you guys have nice jobs in an industry whose tools you now admitted to the world that you don't believe in. Maybe you should try golf or something.

Before you get your knickers in a twist, you should read all the updates in the DM9DDB Brazil 911 / Tsunami ad post - after that you may proceed. Here's the easter egg, a commercial that went with the One Show merit awarded WWF poster. The line makes a little more sense here in the TV ad, so I think the disconnect that I got from the poster was their original line being lost in translation.

This execution shows smokers what they're giving up when they smoke, cars, a new fridge.. We all know it's a lot of money. How much exactly can be figured out on the website Tabaconomia.co.br

Big Brother contestant Michelle Costa was interviewed in Playboy Brazil, and to promote this issue, Playboy turned the newsstands into CCTV heavens where punters own faces would greet them on TV screens with the help of Neogama/BBH.
link to larger file

Client: Editora Abril
Product: Playboy
Title: You will fell inside the Big Brother Brazil
Title: You´ll feel like you´re on Big Brother

Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br