Brazil

 
 

Pantene Olympics Argentina- Gisela Dulko :20


Leading full-service marketing communications agency Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

Wing created a series of TV spots and print advertisements demonstrating how Pantene hair can stay healthy and shiny under the most grueling conditions – even the rigors of Olympic athletic competition. Targeting the beauty orientated female, the campaign promotes Pantene’s three-minute Ampoule treatment.

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Curso Clio/Diplomat Course - Moustache (2012) :30 (Brazil)

Become a diplomat, wear a moustache.

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Galleria Shopping Mall - Tweet a gift cloud case study - (2012) :90 (Brazil)

It's clever for an open air mall, I'll give them that. But when this case study tells me they "created a completed new choice - a product that only an open air mall could offer..." they're half-fibbing with the "created". They rented a machine/bought a service.
Remember Stuart Semple the artists who covered London in "Happy Clouds", remember the flogo cloud machine? Yes, that's what they used.

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Hellmann's recipe receipt - case study - (2012) :30 (Brazil)

How do you increase consumption among your die-hard fans who are already buying Hellman's for their sandwiches?

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Ultra Grip Tyres - Teddy Bear / Game - print ads, Brazil

If the Michelin tyre man had children, they'd probably look like this. I have no idea what it's supposed to mean though... That holding on to the road is child's play? oooooooooh, that's it.

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Getty Images - From Love to Bingo - (2012) :60 (Brazil)

Almap BBDO went through over 5000 Getty Images to make a one minute story showing a love story where they meet, hold hands, kiss, copulate, procreate, make big family, die.... and then the widower wins big on bingo and has the time of his life, he's on a boat. Party! Wait! What was all that stuff before then? Un-party? Pfft, and y'all call me cynical. Apparently Bingo-win tops love-win. Not buying it.

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Dental Implants - Smile - It's only cute when you're young

A gap in your teeth is cute ... At the right age.

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MTV Green picks - a club/event poster that turns old cards into guitar picks

The MTV "Green Picks Recycle Machine" demonstrated here by eager club goes is a nicely designed giant hole-puncher that will punch a guitar pick shaped hole into your old useless plastic cards, m

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Fill out your timesheet = get free beer.

"We turned time sheets into something cool" says JWT Brazil, but really what they did was just good old-fashioned beer bribery, spiced with a little office peer pressure.

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VOZ: Say no To Pedophilia

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