Here's a nice case study of some classic hoaxvertising, where a leaked film taken by a supposed woman from Rio, showed a "giant pigeon" that looked a lot like a Dodo. An animal that's been extinct since the seventeenth century.
In Brazil people pay a lot of money for purebred pets, while shelter pets die of depression. Created by NBS ( a part of Dentsu Aegis Network ), this stunt replaced all the pets for sale in a pet shop with shelter puppies & kittens that were handed away for free.
Luis Fernando Verissimo is a Brazilian writer who has inspired so many people with his stories and characters. He's left the world his creations. ANd when he finally leaves the world he'll leave them the thing that motivated him most: his heart.
The headline translates into "How to take a spin in a car that isn't yours." If this is lost on you, I'll explain. Eike Batista, was once the richest man in Brazil. He lost almost all his money and was then had some assets siezed. One of the judges in the case took one look at Batista's cars and went ahead and helped himself to a joy ride. This headline humorously mocks that recent scandal.
First you go to a Recreio store, and from there you can go anywhere. Recreio is Portuguese for "recreation," so I get that it's a recreational vehicle. But I'm thinking some of the nuance of the original headline has been lost in translation here.