iG internet - Statue - (2008) :30 (Brazil)

Don't stand still.
From Neogama/BBH, São Paulo
ESPN - Balls - Pool, Golf, Rugby , print Brazil
Neogama/BBH, São Paulo strikes again - now with added balls. (it's late and I've used up my good puns for today)
Renault Megane Cabriolet - Look up more often / ceilings - print, Brazil
These are beautiful ceilings. They are. Why they are used as an illustration to the car that has no ceiling... Is uhm. Maybe they're suggesting we should all joyride into cathedrals a little more often. In our cabriolet, of course.
ESPN - Bones , print Brazil
They're working on the pun "it's in your bones", possibly? Or perhaps another idiom that I'm not familiar with. Either way it's very "huh?"
Agency website: http://www.neogamabbh.com.br
Hospital São Luiz - Newborn Care Classes / Rubik's Cube - print, Brazil
With so many using variations of the image recently, I dare say that the Rubik's Cube is having an advertising revival.
Perfetti van Melle / Mentos - Pimples - print, Brazil
Renault (Renault Clio Campus) - Spirals - print, Brazil
Renault Grand Scenic - Picknick / Beach - print, Brazil
While the kaleidoscope style is neat, I can't help but feel these ads are very "un-Renault". That the Renault Grand Scenic is spacious comes across loud and clear though. From Neogama/BBH, São Paulo.
GE Write-on Refrigerator - Beer, Pasta, Cake, Meatballs - print, Brazil
Neogama/BBH, São Paulo, Brazil shows us the ultimate fridge for those who like to express themselves - you write straight on it. Personally, I hate to see fridges and want them hiding behind kitchen cabinet doors instead.
The street art / mural style reminds me of the Red Cross vs AIDES badlanders. Execution only, of course.
ADESF Institutional Stop Smoking now - The Future "live to see it" - print, Brazil
"In 2066, Bin Laden will be caught.
Live to see it. Quit smoking now."
A new angle on the stop smoking ad scene? Instead of (trying to) scare the bejesus out of folks, Neogama/BBH,'s & client ADESF's reason to quit smoking now is that you'll otherwise miss all sorts of interesting future developments. Like Bin Laden finally being caught, temperatures rising to the point of spawning nudist cities and driving your car on top of the stranded cars of the standstill traffic jam in 2048.
Institutional Burti HD (photo retouching) - Vaticano - print, Brazil
"Only life produces better images than Vaticano"
I like the photoshop referencing layout. From ad agency NeogamaBBH, Sao Paulo.
Mitsubishi Pajero Sport - Turning the page (far) - press, Brazil
How far does the Mitsubishi Pajero Sport go? Keep on turning the pages in your magazine to see how far (more inside). Neat media-buy from Africa, São Paulo.
Benalet - the only difference is the voice - print, Brazil
Bob Marley, James Brown and Elvis are the interests borrowed for this "The only difference is the voice," lozenge campaign.
The chances of mold decorating your ceiling are minimal.
Campaign for Anti-Mold Paint, which prevents mold in humid places - Coral Paints. A very elaborate set of patterns created by mold. Yeah, that ain't ever gonna happen.
Seda - Clothes / bad hair day - (2008) :20 (Brazil)

Agency: JWT São Paulo
Seda - Coffee / bad hair day - (2008) :20 (Brazil)

Agency: JWT São Paulo
Seda - Young Mother's bad hair day - (2008) :20 (Brazil)

Agency: JWT São Paulo
lancefinal.com - Bed Linen Set - (2008) :20 (Brazil)

No budget for anything but stock footage? THIS is how you use that my friend.
Agency: Leo Burnett, São Paulo
Gel Semina - Official sponsor of your big love - print, Brazil
Oh I love the pubic hair feel to the frame. That's...uh..classy art direction. ;)
Brought to you by Euro RSCG Worldwide, São Paulo.
Max Haus - Dreamland (Brand film) - (2008) 2:00 (Brazil)

Agency: W/Brasil
What is Max Haus? Their Flash site will show you - it's the "design your own dream home" for the Brazilian market. You get the walls and sewer systems attached, but once you buy it you can play architecht and design the layout of your apartment the way you want it. I don't know what deliriums tremens has to do with this.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.


comments
1 day 19 hours ago
2 days 8 hours ago
3 days 14 hours ago
3 days 20 hours ago
3 days 20 hours ago
4 days 10 hours ago
4 days 10 hours ago
4 days 12 hours ago
5 days 54 min ago
1 week 22 hours ago