Brazil

 
 

Folha Top 10's Travel Guides - London, Paris, New York - print, Brazil

Africa Sao Paulo highlight the world for Folha Top 10's Travel Guides.

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Johnson & Johnson Reach - Pig / Chicken - print, Brazil

Cute clay art direction shows teeth, and extras - because "Your teeth may hide many things." From JWT São Paulo

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ING / SulAmerica Health Insurance - Torn money - print, Brazil

Translation: SulAmerica prevents you from doing the same with the resources of your company
Via MPM Advertising, Brazil demonstrates by tearing money in a double-page spread.

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Chevrolet Tracker - Metal / Cardboard / Marble - print, Brazil

McCann Erickson Sao Paulo demonstrate that the Chevrolet Tracker 4x4 cuts throgh any terrain.

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Renault / Renault UV - With you from the start - print, Brazil

At the center of every business that has grown here, is the Renault. Because it's with you from the start.

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Vanish - the Bib tie - print, Brazil

Euro RSCG Worldwide São Paulo created this fathers day "bib tie" for Vanish. The idea being that you use this bib to protect your tie if mommy (who presumably does the laundry) hasn't heard about the products spot-busting abilities.
Course, vanish will only work on ties that can actually be machine washed in water which, lets see here now... Hmm..... *counts all ties in the closet* Exactly zero ties in this house can be. So while the idea is cute, it fails to talk to any owners of dry clean only ties which I've always assumed is everyone who ever owned a tie. But then, perhaps there are cheap nylon ties out there that can be machine washed? Does anyone know? Bueller?

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ASTOC / Brazilian Association of Obsessive Compulsive Disorder - Repetition, print Brazil

ENERGY in São Paulo show what compulsive obsessive disorder is like by repeating the pages of a magazine. (Click image to enlarge)

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Bradesco Life Insurance - Because life goes on for those you love. - print, Brazil

Neogama/BBH, São Paulo, Brazil use the common tradition of family names to show that life goes on for your children when you die.

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ESPN / Espen.com.br - Finger workout - print, Brazil

Neogama/BBH, São Paulo annonces the new ESPN website, www.espn.com.br by telling everyone they need to do finger workouts to get ready for it. Yes baby, make those fingers sweat!

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Sony Pictures Entertainment Animax Channel . Bleach and Evangelion, print Brazil.

Publicis Brazil indtroduces the animax' channels two new heroes - two new anime cartoons called Bleach and Evangelion.

I'm not so sure the headline above would fly in some other countries.

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