Brazil

 
 

Leite de Rosas "Liked" (2014) :18 (Brazil)

Leite de Rosas "Liked" (2014) :18 (Brazil)

No product has even been better. In 85 years. Take that, rest of society! Or something. I love how smug this woman is. I could do without nod to Facebook though.

 

Coke "Mini Bottles" (2014) :30 (Brazil)

Coke "Mini Bottles" (2014) :30 (Brazil)

To celebrate the World Cup, JWT Brazil launched Coke's mini bottles. 18 of them, featuring flags from all the countries who hosted the World Cup. The mini bottles originated back in the 80's and were a big collectible hit.

 

Coca-Cola "Everything for football" (2014) 1:00 (Brazil)

Coca-Cola "Everything for football" (2014) 1:00 (Brazil)

You give your life for football. Now that the World Cup is upon us, Football will return the favor.

 

A.C.Camargo Cancer Center "Tinta Contra o Câncer" (2013) 1:30 (brazil)

A.C.Camargo Cancer Center "Tinta Contra o Câncer" (2013)  1:30  (brazil)

It's refreshing to see a breast cancer awareness ad that doesn't attempt to be funny. It's also a nice use of medium since it's free and public. Taking the tactic of humanizing and supporting a post-mastectomy body is a really nice tactic too.

I do wish they spent more time on the ads and less on the making of the ads. I would have liked to have seen the amount of sharing on social media that occurred too, as my own search didn't reveal much beyond the Ad publications and Ad peeps sharing it.

 

Spreading the word about breast cancer through graffiti

These aren't technically print ads. They were included with the press release for JWT's "Tinta Contra o Câncer" campaign for A.C.Camargo Cancer Center. But i think they're more powerful than the case study video which spends more time explaining the concept and less time showing the work.

Commercials: 
 

Eliezer Max School "Protest" (2013) :30 (Brazil)

Eliezer Max School "Protest" (2013) :30 (Brazil)

The translation is a wee bit too direct for the humor to come out, but the idea that a kid wants to protest the idea that better schools make a difference and is unable to spell the words right is pretty self-explanatory in any language.

 

Eliezer Max School "Time" (2013) :30 (Brazil)

Eliezer Max School "Time" (2013) :30 (Brazil)

Time passes so quickly. Better make sure your kid gets a good education. This Brazilian ad is for the Hebrew school Eliezer Max

 

CRV Image - Get your pets X-rayed, print Brazil

Treat your animals as well as you'd treat yourself. You'd ring yourself to the doctor, wouldn't you?

Commercials: 
 

NIVEA Suncream - Solar Ad Charger - (2013) (Brazil)

NIVEA Suncream - Solar Ad Charger - (2013) (Brazil)

Giovanni+Draftfcb are brilliant, and I do hope they bring these ads to Cannes and hand them out. For Nivea, they made a solar-power ad, so once you use your Nivea suncream, and the Nivea solar charging ad for your phone, you have no reason at all to go inside again. Smart!

 

DKT do Brasil - Sex QR code / Condom posters - Brazil

Soooo, people are spending too much time playing with their gadgets instead of each other (Really? This is a problem in Brazil?).. So DKT do Brasil responded by making QR codes sell condoms. File under posters sent straight to the award shows reject bins, though I will admit the bait&switch with the 8-bit QR code sex-scene is rather funny.

Commercials: 

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