Brazil

 
 

Kaiaka - The Scented Banner Ad (no, really!)

ID/TBWA had the brief to advertise Kaiak's new scent in online banners. They couldn't show the new scent on a banner, so they opted for creating a banner that you could literally smell. Yes way!

ID/TBWA created custom hardware and attached it to computers at more than 15 lan houses in Brazil. The agency created a special banner that appeared on the computers' internet start pages reading, "The best selling men's fragrance in the country just changed. Want to try it? Click this banner. It's scented." Those who click are treated to scented strip that emerges from the special hardware attached in the computer flatscreen.

Country: 
Commercials: 
 

Language school creates subtitle system... for radio!

Here's a very clever idea from LEW'LARA\TBWA. In Brazil TV has subtitles, but the radio stations that play English Languages music, does not. Realizing an opportunity Cultura Inglesa language school and LEW'LARA\TBWA set about creating what must be the first subtitled radio station.

Very very clever. I like it.

Country: 
Commercials: 
 

Metalatex Thermal Paint - Perfect temperature / Swenegal, Finrabia, Sudanada - print

Moma, Sao Paolo has created a campaign for a thermal insulating paint that keeps your home at the ideal temperature. Now, how do we tell the punters about this rather neat feature? Easy - a new take on venn diagrams. Where Sweden and Senegal meet temperature-wise must be the perfect temperature!

“Metalatex Thermal Paint. A perfect temperature for your house.”

Commercials: 
Country: 
Ad type: 
 

The math is simple.

How can we show students that is important to be aware with the environment without being boring?

Showing them that, to have paper, trees needed to be cutted.

The math is simple: more paper, less trees.

And how can it be different? Simple.

Commercials: 
Country: 
Ad type: 
D&AD
liaawards
Cannes Lions
 

Lemon School - Awards - print, Brazil

The D&AD pencil meets a sharpener, the Cannes Lion meets a lion tamers whip, the London International Award meets a slingshot. These images represent the Lemon School in Brazil, who promises to whip young adpups into shape.

Commercials: 
Country: 
Ad type: 
 

Coke / Coca Cola - Quest - (2010) :90

I always enjoy a good animation, and Paranoid's Edouard Salier has done a great job here. The similarities to Coke world cup "Celebration" with the same song and the same celebratory movements by players is a little annoying. Wish I had seen this take on it first, instead.

Country: 
Commercials: 
 

Don't drink and Drive - the 73,000 Bar Tab (2010) Brazil

How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal.

Country: 
Commercials: 
 

Kombi 60 Years of Brazil from Recreio VW

The most popular cargo car in Brazil since 1950 deserves an ad on its 60th birthday

Commercials: 
Country: 
Ad type: 
Happy Father's Day from Recreio, Volkswagen dealer, shows shows the old beetle a
 

Father's Day

Happy Father's Day from the beetle and his son the new beetle.

Commercials: 
Country: 
Ad type: 
 

Grã Filé - First Time 3 - 2010 - Brazil

Country: 
Commercials: 

Pages

Top