Brazil

 
 

Vanish - the Bib tie - print, Brazil

Euro RSCG Worldwide São Paulo created this fathers day "bib tie" for Vanish. The idea being that you use this bib to protect your tie if mommy (who presumably does the laundry) hasn't heard about the products spot-busting abilities.
Course, vanish will only work on ties that can actually be machine washed in water which, lets see here now... Hmm..... *counts all ties in the closet* Exactly zero ties in this house can be. So while the idea is cute, it fails to talk to any owners of dry clean only ties which I've always assumed is everyone who ever owned a tie. But then, perhaps there are cheap nylon ties out there that can be machine washed? Does anyone know? Bueller?

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ASTOC / Brazilian Association of Obsessive Compulsive Disorder - Repetition, print Brazil

ENERGY in São Paulo show what compulsive obsessive disorder is like by repeating the pages of a magazine. (Click image to enlarge)

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Bradesco Life Insurance - Because life goes on for those you love. - print, Brazil

Neogama/BBH, São Paulo, Brazil use the common tradition of family names to show that life goes on for your children when you die.

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ESPN / Espen.com.br - Finger workout - print, Brazil

Neogama/BBH, São Paulo annonces the new ESPN website, www.espn.com.br by telling everyone they need to do finger workouts to get ready for it. Yes baby, make those fingers sweat!

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Sony Pictures Entertainment Animax Channel . Bleach and Evangelion, print Brazil.

Publicis Brazil indtroduces the animax' channels two new heroes - two new anime cartoons called Bleach and Evangelion.

I'm not so sure the headline above would fly in some other countries.

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ESPN - Olympic Games / spoon / fish / car - print, Brazil

Headline and copy text: Olympic Games. For the few good ones.

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Bank of the Planet - Energy, Saws, Books, Trash & Water - print, Brazil

Copy: Bank of the Planet. Investments generating information and actions.

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Bradesco - Olympic Games - print, Brazil

Neogama/BBH, São Paulo, Brazil brings us this - copy: Olympics: like the financial business, to succeed you need to have a lot of skills. Photoshop skills.

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ESPN - Balls - Pool, Golf, Rugby , print Brazil

Neogama/BBH, São Paulo strikes again - now with added balls. (it's late and I've used up my good puns for today)

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Renault Megane Cabriolet - Look up more often / ceilings - print, Brazil

These are beautiful ceilings. They are. Why they are used as an illustration to the car that has no ceiling... Is uhm. Maybe they're suggesting we should all joyride into cathedrals a little more often. In our cabriolet, of course.

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