Brazil

 
 

Playboy - Interviews - (2009) print Brazil

Neogama/BBH play on the idea that people do read playboy for the interviews (or articles) - by showing the interviews as the classic Playboy foldout.

I'd actually like to see this happen in the real magazine, if only to watch peoples faces when they fold it out.

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Ad that reads: Hypocrisy killed 1000 times more than 9/11 as reply to DDB WWF ad

In response to the DDB Brazil 911 Tsunami ad kerfluffle and DDB commercial for WWF 911, Truth Machine TM thought they were really clever when they did this.

"Hypocrisy killed 1000 times more than 9/11. It was just advertising. Don't make war about it."

That's nice dear. So you guys have nice jobs in an industry whose tools you now admitted to the world that you don't believe in. Maybe you should try golf or something.

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WWF - 911 vs Tsunami TV commercial - (2009) 1:30 (Brazil)

WWF - 911 vs Tsunami TV commercial - (2009) 1:30 (Brazil)

Before you get your knickers in a twist, you should read all the updates in the DM9DDB Brazil 911 / Tsunami ad post - after that you may proceed. Here's the easter egg, a commercial that went with the One Show merit awarded WWF poster. The line makes a little more sense here in the TV ad, so I think the disconnect that I got from the poster was their original line being lost in translation.

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Tabaconomia / Calculates Tobacco Costs - Car / Fridge

This execution shows smokers what they're giving up when they smoke, cars, a new fridge.. We all know it's a lot of money. How much exactly can be figured out on the website Tabaconomia.co.br

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Playboy - Big Brother TV at newsstands - ambient, Brazil

Big Brother contestant Michelle Costa was interviewed in Playboy Brazil, and to promote this issue, Playboy turned the newsstands into CCTV heavens where punters own faces would greet them on TV screens with the help of Neogama/BBH.
link to larger file

Client: Editora Abril
Product: Playboy
Title: You will fell inside the Big Brother Brazil
Title: You´ll feel like you´re on Big Brother

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Renault - Cities / Stepway 1 & 2 - print, Brazil

Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br

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ESPN - Animals - print, Brazil

"Forget all that you know about favoritism" - cats vs dogs, wolf vs sheep - you never know who wins.

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MTV - Old Porn Ménage à trois 1, 2 & 3 (NSFW) - print, Brazil

Loducca São Paulo has somehow found these really really ancient porn images, and use them to advertise the idea of using condoms. I bet they never had that much fun looking for decent stock. ;)

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Primus Beer - Ocean / Alien attack - print, Brazil

You know, I almost wish that this would happen, just so that the people who assume beer ad targeting needs some bikini-clad women serving the beers (but not drinking any, ever, by the looks of them) could quietly float away with their fantasies and get taken by the ocean and/or aliens. This campaign brought to you by a bunch of dudes at Lew´Lara\TBWA, Brazil.

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Editora Referencia - Horse, Robot, ET -print, Brazil

Neogama/BBH, São Paulo, Brazil created this campaign for Editora Referencia (Magazine Propaganda & Marketing) showing ET, Robots and horses reading their favorite mags. Cute.

Note: The magazine's name, "Propaganda & Marketing", literally translates as "Advertising & Marketing".

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