Canada

 
 

Platinum Natural Supplements gets a nice rebrand

Canadian agency Bob's Your Uncle rebranded Platinum Naturals , a vitamin supplement maker.

I really like these. Most times health food supplement brands are either too busy, too manifesto-ey, or too reminiscent of 1970's granola eating, corduroy wearing hippie. The latter one isn't so much a dig on hippies or the aesthetics; I was talking to the owner of my local health food store and he told me one brand who hasn't changed its packaging, also hasn't updated their formula since the 70's either.

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John St: ExFEARiential - (2013)

WARNING: The snark-quotient is high in this prank-ad.

To compete with the recent wave of extreme pranks from marketers, Toronto agency john st. has launched their own exFEARiential marketing division. Muggings, carjackings, riots – there’s nothing they won’t do to get your brand noticed.

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Lowe Roche "Advertising Professionals" (2013) 1:30 (Canada)

42% of advertising professionals feel that an agency conducting qualitative and quantitative research for an award show video is a sign that people don't have enough to do at the agency.

50% of Advertising Professionals think strategy has taken over the creative department.

75% of Advertising Professionals prefer punchlines at the end of their award show videos.

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Ever Wonder? Toys "R" Us asks some questions.

Toys R Us has a new learning concept store called Wonderlab. They tapped Toronto-based Open to create a new digital out of home and in-store point of purchase campaign.

The ads pose questions that kids might ask, along with the answers.

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Wiser's "Swan Song," (2013) :30 (Canada)

Welcome to the Wiserhood, which from what I can tell is a bunch of old guys in smoking jackets slow clapping when you make a smarmy manipulative move against your girlfriend when choosing a movie

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Mitsubishi "Commute" (2013) :30 (Canada)

Mitsubishi of Canada has just launched a new economy car called the Mirage that gets a whopping 64MPG and comes in at under 13K.

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DelMonte "If Spencer Can" (2013) :30 (Canada)

I'm sure the creative team who came up with this knows at least one person like this at their shop. We all have them. They do as little as possible.

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WWF - We Don't Farm Like This - (2013) :90 (Canada)

WWF Canada brings us an übercute animation of farm and woodland animals being dragged away by giant nets, destroying forests and anything else along the way in the process.

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Colgate - There's something in your tweet

UNION and Colgate-Palmolive have launched a Twitter-based campaign called, "There's Something In Your Tweet," to support the introduction of the new Colgate* Slim SoftTM/MC toothbrush in Canada.

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Absolut "Transform Today" (2013) 1:35 (Canada)

The world is yours to transform. This integrated global campaign just broke from Sid Lee. I believe it's their first big work for the brand since winning the global business a year or so ago.

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