Canada

 
 

Metro Vancouver Crime Stoppers: Every Text Helps

Metro Vancouver Crime Stoppers is a See Something Say Something org, up in British Columbia. Crime Stoppers feels like more people aren't reporting what they see because they feel like what they haven't witnessed anything of value.

This campaign raises awareness that even the smallest tip can be paired with other tips, providing enough leads to crack the case. It also communicates the fact that you can actually text in your tips.

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Purina/Pet Trust "We Could Be Heroes" (2013) 2:11 (Canada)

Purina/Pet Trust "We Could Be Heroes" (2013) 2:11 (Canada)

Pet Trust is the first charitable fund dedicated to cancer cure and prevention in dogs and cats. This spot shows dogs coming together Live Aid style to sing for charity. Very cute, very silly and heartwarming without being sappy. (Be sure to stay for the cat cameo at the end.)

Purina, who generously helped produce the spot, will also match all of your donations to Pet Trust up to $125,000. The site has dogs standing by the telephones, ready to take your call. Really nice stuff.

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Platinum Natural Supplements gets a nice rebrand

Canadian agency Bob's Your Uncle rebranded Platinum Naturals , a vitamin supplement maker.

I really like these. Most times health food supplement brands are either too busy, too manifesto-ey, or too reminiscent of 1970's granola eating, corduroy wearing hippie. The latter one isn't so much a dig on hippies or the aesthetics; I was talking to the owner of my local health food store and he told me one brand who hasn't changed its packaging, also hasn't updated their formula since the 70's either.

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John St: ExFEARiential - (2013)

John St: ExFEARiential - (2013)

WARNING: The snark-quotient is high in this prank-ad.

To compete with the recent wave of extreme pranks from marketers, Toronto agency john st. has launched their own exFEARiential marketing division. Muggings, carjackings, riots – there’s nothing they won’t do to get your brand noticed.

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Lowe Roche "Advertising Professionals" (2013) 1:30 (Canada)

Lowe Roche  "Advertising Professionals" (2013) 1:30 (Canada)

42% of advertising professionals feel that an agency conducting qualitative and quantitative research for an award show video is a sign that people don't have enough to do at the agency.

50% of Advertising Professionals think strategy has taken over the creative department.

75% of Advertising Professionals prefer punchlines at the end of their award show videos.

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Ever Wonder? Toys "R" Us asks some questions.

Toys R Us has a new learning concept store called Wonderlab. They tapped Toronto-based Open to create a new digital out of home and in-store point of purchase campaign.

The ads pose questions that kids might ask, along with the answers.

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Wiser's "Swan Song," (2013) :30 (Canada)

Wiser's "Swan Song," (2013) :30 (Canada)

Welcome to the Wiserhood, which from what I can tell is a bunch of old guys in smoking jackets slow clapping when you make a smarmy manipulative move against your girlfriend when choosing a movie. Somehow that all has something to do with whisky.

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Mitsubishi "Commute" (2013) :30 (Canada)

Mitsubishi "Commute" (2013) :30 (Canada)

Mitsubishi of Canada has just launched a new economy car called the Mirage that gets a whopping 64MPG and comes in at under 13K.

With that kind of mileage you'll have a lot of dough let over. How much dough? Enough to have the spot's punchline.

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DelMonte "If Spencer Can" (2013) :30 (Canada)

DelMonte "If Spencer Can" (2013) :30 (Canada)

I'm sure the creative team who came up with this knows at least one person like this at their shop. We all have them. They do as little as possible. They're the ones who are always on the foosball table, or playing video games. While you bust your hump.

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WWF - We Don't Farm Like This - (2013) :90 (Canada)

WWF - We Don't Farm Like This - (2013) :90 (Canada)

WWF Canada brings us an übercute animation of farm and woodland animals being dragged away by giant nets, destroying forests and anything else along the way in the process.

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