Canada

 
 

“Not every suicide note looks like a suicide note” - print, Canada

There’s a distorted perception about eating disorders. People don’t choose to have them, eating disorders are one the deadliest of all mental illnesses,” says Cindy Dobbe, president and co-founder, The Looking Glass Foundation. “The objective of this campaign is to educate the public and lessen the stigma attached to a very real and life-threatening disease.”

“To articulate the severity of eating disorders, the campaign’s strategy and tagline profess, “Not every suicide note looks like a suicide note.” Our intention is to illustrate that seemingly innocent signs are actually clues that a loved one may unknowingly be on a path towards self-harm,” says Daryl Gardiner, associate creative director, DDB Canada. “The campaign’s tone reflects both the seriousness of this disease and optimism for those afflicted, and leaves viewers with a positive message of hope.”
Full release here

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Calgary's Farmers' Market - As fresh as it gets - print, Canada

Ahem. It might the heat that's getting me a touch randy, but these images strike me as a little perverse. It's like the fruit is fornicating with itself. That's it, I'm hitting a cold shower. I see perverse fruits!

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Stihl Chainsaws - Giant coupon billboard - Canada

Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.

After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.

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Evil Mama Mia, Evil les Miserables, Evil Hairspray.

I'm a big fan of Zombie movies, and a fan of musicals. Someone has heard my prayer - and the poster campaign created by Saatchi & Saatchi, Toronto for "Evil Dead the musical" isn't half bad either. Homaging Les Mis, Mama Mia and Hairspray the tagline is "like the musicals you love, only evil". Someone get me a ticket stat!

 

 

 

Kudos;

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Vespa S - Squareheads (2008) Ambient (Canada)

Dan Bergeron (aka fauxreel) has been very busy this past month plastering Canada with 324 seven-foot-tall Vespa Squareheads wheatpastes to promote the new Vespa S in Montreal, Ottawa, Toronto, Calgary and Vancouver.

Vespa's aren’t just scooters, they’re a fashion statement, an extension of the rider. This is particularly true of the Vespa S re-issue. It's square headlight and mirrors may seem like subtle differences to some but to those who know, it makes the S, and the people who ride them, a breed unto their own. It’s cool, it’s retro, and so are the people that ride them.
- Glen Hunt, Creative Director, Dentsu Canada.

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Pantene - Really Strong Hair (2008) Print (Canada)

How strong is your hair? This series of ads from Grey Canada for Pantene have been running in Canada and the UK. When run in newspapers, the ads were placed on consecutive pages. Read more to see larger versions of the ads.

 

 

 

 

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Pringles - Jalapeño! Print, Canada

Grey Canada, Toronto brings us this hot ad. Teeheehee. Oh wait, there's more inside - it's kind of a Badlander.

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Bleublancrouge advertises BK Joe, with very sharp objects..... SPEC

So what's going on here and what does it have to do with a cup of joe? Hmm? Leave it to Bleublancrouge Montreal, Canada to make a connection between really sharp stuff and BK Joe. Please note, this is spec work

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Montreal Gazette says ELVIS LIVES! Or, how to use a tri-action billboard for full effect

Seriously cute way of using a tri-action billboards changing ways done here by ad Agency Bleublancrouge, Montreal, Canada.

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.... and the obligatory Xmas tree. Oh yeah.
 

Folkway Music Guitar Store Holiday Plectrums - (Canada)

Dressing up a guitar player's best friend in Xmas gard makes a campaign. Ok, it's kind of sweet, I'll give them that.

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