Canada

 
 

Caution

Even a short trip to the United States can become very expensive if you require medical attention and don’t have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.

A few words from the creative:

While Canadians travel within the US, they are without the benefit of our government health care coverage. We created this billboard as a warning and last minute reminder to purchase travel insurance before entering the US.

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Blue Cross - Seconds to apply / Stairs / Bike Path

The creatives explain;

We wanted to give viewers the sense that an accident can happen anywhere, at any time. We tried to pick locations where an accident waiting to happen was evident. At that moment it might not be your life flashing before your eyes. More likely it’s the realization that you should have got insurance.
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Diamond Billboard
Gold Billboard
 

Diamond Bling & 22-karat Gold Billboard

Diamond Billboard:
Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

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Sapporo - Legendary Biru

Sapporo - Legendary Biru

Perhaps a little inspired by the journey from hell to heaven in the Standard Hotel, Sapporo travels from the deep roots of tradition, harnessing the power of mythological dragons to heat th

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Plastic Pollution Coalition shows us that Plastic is Forever with giant six-pack rings

Vancouver has recently been invaded by sloppy giants that throw their six-pack rings everywhere, especially on iconic sculptures that tourists and locals alike are fond of. No, it's just Rethink Communications making sure that everyone knows what the Plastic Pollution Coalition know, that plastic is forever.

Anyone else play a "wishing game" with these six-pack things? You put your pinkie in the small holes and your friend does the opposite one, you pull until one of you has the final non-broken hole, and that person gets a wish? I dunno who invented that game but there's never been a six-pack ring that made it into the trash unbroken in my house since the 80s. I kill at that game.

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YMCA - Questions / Where did community go?

Info on the campaign from TBWA\Vancouver:

It’s time we raised some important issues about the state of our community. Why do we prefer iPods to conversation? Why do we have more friends on Facebook than in real life? When did we stop letting our kids walk to school?

Seems that over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down. Maybe it’s time to go back to a time when we knew the mailman, we knew our neighbours, and we felt safe in our own neighbourhoods.

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Centre for Addiction & Mental Health - Selling a hospital like condos, including model suite

The ubiquitous condo real estate advertising throughout the city of Toronto was the rather unlikely inspiration for this campaign for the Centre for Addiction and Mental Health (CAMH). It makes sense - CAMH is building a new kind of hospital-- the first of its kind in the world-- where being part of the community is part of the treatment. To alert the community of their new neighbor, CAMH welcomed themselves to the hood with condo-ads.

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Sarah Palin
Knitting Needles
The Electric Car
The Polar Ice cap
 

Newstalk 1010 - “Make Sense of What Doesn’t”

Zig’s new campaign for Newstalk 1010 is inviting people to make sense of what doesn’t – like the fact that Sarah Palin is a bestselling author – by listening and contributing to the conversation on the Toronto radio station. The campaign which shows some of the currently debated topics in graphic form, takes the form of billboards, TSAs, elevator wraps in Toronto’s downtown core and online banners. Speaking of the electric car, I totally want a Tesla model S, pretty sleek right?

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Bacon Strips "bacon up that bacon" for Maple Leaf Bacon

Bacon Strips, comic strips about and featuring bacon, are found on the website republicofbacon, a site for Maple Leaf Bacon dedicated to bacon and the people who love it from john st., Toronto.

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“Attention predators: undercover officers are online”
 

Predator Watch

Predator Watch is an initiative to stop predators from soliciting sex from children online.

A multimedia campaign was created targeting sex predators—communicating that undercover police officers are online.

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