Canada

 
 

Wagstaffe Autobody - Like it never happened - print, Canada

Rethink, Vancouver drive like mad men. But hey, that's alright because Wagstaffe Autobody is like the ctrl-z of car-dents.

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Pardons Direct Inc. - Prostitute, Alphabet, Hold something - press, Canada

Hot Tomali, Vancouver strike again - posters for Pardons Direct Inc.

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International Dyslexia Association - Fustrnratig - print, Canada

Evr notcie taht a fwe tyops aer stil qite legibel aynwya? Still, frustrating as hell, right? Lysdexlia sucks. Print execution via Hot Tamali, Vancouver.

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Molson Canadian - in Bar posters / Unwritten rules - print, Canada

Ad agency, Zig Toronto. I don't get it, so I guess I'm neither Canadian, nor a man. Oh wait, that's totally correct.

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New York Fries - Busty / Toupee / Cougar - print, Canada

"I like the fact that he's somewhat so precious, so snobby. Like an old Beverly Hills thing." said Martin Beauvais, executive creative director at Zig, on the man in the toupee

The print campaign for New York Fries, which is appearing in Chatelaine, Hello, People, Flare and Style at Home. The tagline: "Real Fries in a Fake World." I've never heard of fake fries, but I guess they have everything over there in North America, even fake fries.

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“Not every suicide note looks like a suicide note” - print, Canada

There’s a distorted perception about eating disorders. People don’t choose to have them, eating disorders are one the deadliest of all mental illnesses,” says Cindy Dobbe, president and co-founder, The Looking Glass Foundation. “The objective of this campaign is to educate the public and lessen the stigma attached to a very real and life-threatening disease.”

“To articulate the severity of eating disorders, the campaign’s strategy and tagline profess, “Not every suicide note looks like a suicide note.” Our intention is to illustrate that seemingly innocent signs are actually clues that a loved one may unknowingly be on a path towards self-harm,” says Daryl Gardiner, associate creative director, DDB Canada. “The campaign’s tone reflects both the seriousness of this disease and optimism for those afflicted, and leaves viewers with a positive message of hope.”
Full release here

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Calgary's Farmers' Market - As fresh as it gets - print, Canada

Ahem. It might the heat that's getting me a touch randy, but these images strike me as a little perverse. It's like the fruit is fornicating with itself. That's it, I'm hitting a cold shower. I see perverse fruits!

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Stihl Chainsaws - Giant coupon billboard - Canada

Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.

After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.

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Evil Mama Mia, Evil les Miserables, Evil Hairspray.

I'm a big fan of Zombie movies, and a fan of musicals. Someone has heard my prayer - and the poster campaign created by Saatchi & Saatchi, Toronto for "Evil Dead the musical" isn't half bad either. Homaging Les Mis, Mama Mia and Hairspray the tagline is "like the musicals you love, only evil". Someone get me a ticket stat!

 

 

 

Kudos;

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Vespa S - Squareheads (2008) Ambient (Canada)

Dan Bergeron (aka fauxreel) has been very busy this past month plastering Canada with 324 seven-foot-tall Vespa Squareheads wheatpastes to promote the new Vespa S in Montreal, Ottawa, Toronto, Calgary and Vancouver.

Vespa's aren’t just scooters, they’re a fashion statement, an extension of the rider. This is particularly true of the Vespa S re-issue. It's square headlight and mirrors may seem like subtle differences to some but to those who know, it makes the S, and the people who ride them, a breed unto their own. It’s cool, it’s retro, and so are the people that ride them.
- Glen Hunt, Creative Director, Dentsu Canada.

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