Canada

 
 

Ikea Pax - Skeletons (French and english) - print, Canada

Ikea and Zig Toronto are being mighty productive for Ikea recently, here's some of their work shilling the PAX closet range.

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Ikea - Ikea kitchen's improve your life / Love your home - print, Canada

Je regrette, mais... as you adgrunts know my French totally sucks, but not so bad I can't see what they've done here with the headlines. Perfect: "Turns grilled cheese sandwiches into croque-monsieurs" in English becomes "Transforme les patates pilées en pommes purée". You don't need to know the language well to see that they have the exact same tone of voice in those lines.

Link to larger French version

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Ikea - Really short bedtime stories - double page spread, Canada

Zig, Toronto are having fun with their latest Ikea campaign.

The unique print advertising appears in authoritative home magazines, where the headline “So comfortable, you’ll need shorter bedtime stories” is brought to life through the insertion of a book of extremely shortened versions of popular bedtime stories, written and hand-illustrated with the same care that goes into a real children’s book. To emphasize the coziness of IKEA mattresses, the stories do not mince words – the IKEA version of The Tortoise and the Hare reads “One day, a tortoise raced a hare. He won. The End.”

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Scarlet Lingerie - Elevator - print, Canada

It seems that wearing Scarlet Lingerie is so hot that firemen come running. From Rethink Communications, Vancouver.

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BC Lottery Corporation / Jackpot 7 - Rainbow - Billboard, Canada

We have found the end of the rainbow! It's TBWA Vancouver that had the great idea to post a Super 7 jackpot billboard right underneath it. ;)

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Calgary International Film Festival - Expect the unexpected - print, Canada

Wax, Calgary has had some fun making unexpected twists to classic situations. My fave might be the zombie hidden in the russian doll. Not a Zombie? OK, you explain what the heck that is then. I just watched way to many George A. Romero movies in a row to not think "zombie" about pretty much anything. Even the Barber shop one seems like there's a zombie in it somewhere to me. Hmm, maybe they'll show zombie movies - if so count me in. ;) Six more executions inside folks.

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Wagstaffe Autobody - Like it never happened - print, Canada

Rethink, Vancouver drive like mad men. But hey, that's alright because Wagstaffe Autobody is like the ctrl-z of car-dents.

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Pardons Direct Inc. - Prostitute, Alphabet, Hold something - press, Canada

Hot Tomali, Vancouver strike again - posters for Pardons Direct Inc.

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International Dyslexia Association - Fustrnratig - print, Canada

Evr notcie taht a fwe tyops aer stil qite legibel aynwya? Still, frustrating as hell, right? Lysdexlia sucks. Print execution via Hot Tamali, Vancouver.

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Molson Canadian - in Bar posters / Unwritten rules - print, Canada

Ad agency, Zig Toronto. I don't get it, so I guess I'm neither Canadian, nor a man. Oh wait, that's totally correct.

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