Canada

 
 

Ever Wonder? Toys "R" Us asks some questions.

Toys R Us has a new learning concept store called Wonderlab. They tapped Toronto-based Open to create a new digital out of home and in-store point of purchase campaign.

The ads pose questions that kids might ask, along with the answers.

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Wiser's "Swan Song," (2013) :30 (Canada)

Wiser's "Swan Song," (2013) :30 (Canada)

Welcome to the Wiserhood, which from what I can tell is a bunch of old guys in smoking jackets slow clapping when you make a smarmy manipulative move against your girlfriend when choosing a movie. Somehow that all has something to do with whisky.

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Mitsubishi "Commute" (2013) :30 (Canada)

Mitsubishi "Commute" (2013) :30 (Canada)

Mitsubishi of Canada has just launched a new economy car called the Mirage that gets a whopping 64MPG and comes in at under 13K.

With that kind of mileage you'll have a lot of dough let over. How much dough? Enough to have the spot's punchline.

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DelMonte "If Spencer Can" (2013) :30 (Canada)

DelMonte "If Spencer Can" (2013) :30 (Canada)

I'm sure the creative team who came up with this knows at least one person like this at their shop. We all have them. They do as little as possible. They're the ones who are always on the foosball table, or playing video games. While you bust your hump.

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WWF - We Don't Farm Like This - (2013) :90 (Canada)

WWF - We Don't Farm Like This - (2013) :90 (Canada)

WWF Canada brings us an übercute animation of farm and woodland animals being dragged away by giant nets, destroying forests and anything else along the way in the process.

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Colgate - There's something in your tweet

UNION and Colgate-Palmolive have launched a Twitter-based campaign called, "There's Something In Your Tweet," to support the introduction of the new Colgate* Slim SoftTM/MC toothbrush in Canada.

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Absolut "Transform Today" (2013) 1:35 (Canada)

Absolut "Transform Today" (2013) 1:35 (Canada)

The world is yours to transform. This integrated global campaign just broke from Sid Lee. I believe it's their first big work for the brand since winning the global business a year or so ago.

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Strongbow Gold - Arrow army - (2013) :60 (Canada)

Strongbow Gold - Arrow army - (2013) :60 (Canada)

You'd think this was a movie about the Battle of Agincourt directed by Zack Snyder, but no, this is just your terribly predictable response to a brief that wants to attract men to drinking more Strongbow cider.

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Nissan Micra - Glitch / sunny day - (2013) :30 (UK)

Nissan Micra - Glitch / sunny day - (2013) :30 (UK)

Nissan Europe and TBWA\G1 launch ‘Go Get It’ campaign for Nissan Micra .

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Maple Leaf Foods "The mom who changed her life with bacon" (2013) 1:00 (Canada)

Maple Leaf Foods "The mom who changed her life with bacon" (2013) 1:00 (Canada)

This spot has many clichés. The overworked mom who bribes her family to do housework. The casting selection of a mom that doesn't look old enough to have three kids. The old "brand X saved my life," in a tongue in cheek way. The lazy dad who is lazy and never does anything because he is lazy and probably stupid because all dads are lazy and stupid. And of course, the client insisting they show the versatility of bacon.

Let me tell you something about bacon and its uses. It's bacon. If you aren't Jewish, Muslim, vegetarian, or on a restrictive diet, the way you eat bacon is by the handful.

Now I need to go on a tangent because I got distracted by one error in this spot.

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