Canada

 
 

Yoga Outreach - Zombies - (2011)

The city is overrun by zombies! Run for your lives! Oh wait, they were just people in need of a little yoga.

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Science World - Belly Button on Fire / Beach Time - (2011) :30

Belly button lint makes great kindling.

"Working with Science World is a great opportunity creatively", says Nicolas Quintal, Creative Director, Rethink, Vancouver. "As we are communicating to parents with kids we are able to have fun with the message and bring to life a lot of fun facts."

Ever wonder where they come up with all these facts? The team at Rethink finds most of them online and then submits them to Science World to weed out the urban myths from the truths. Some little known knowledge from past ads in the campaign include:
Your body contains enough carbon to fill 9,000 pencils.
Most lipstick contains fish scales.
Tigers will use a litter box.
A sneeze can travel 12 feet and hover for three hours.

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Speeders Beware – You Are on a Digital Billboard

From the people who brought you last year's innovative 3D illusion "Pavement Patty", Preventable, along with their AOR Wasserman + Partners and The Media Merchants, has launched another unique preventable injury initiative in time for back to school. As parents and students gear up for back to school, Preventable, together with the BCAA Road Safety Foundation, the City of Surrey and City of Burnaby, is setting up a mobile digital billboard at select schools that will photograph speeding cars and post their photos on the billboard with the message "Before you rush through here, have a word with yourself."

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Smartset - "for all the living you do in between"

Canadian women's retailer, SMARTSET has just launched a multi-media campaign to reposition their brand to fashion-conscious young women.
Throughout 2011/2012, customers will see a fresher and more stylish SMARTSET positioned as the everyday girls' boutique. SMARTSET partnered with top Canadian creative, strategic and retail talents BOS Advertising, CHEMISTRY Branding, LODA Retail Design and VISION CRITICAL Research, who collectively developed SMARTSET's new positioning, store design and communication.

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SmartSet - Moving day - (2011) :30 (Canada)

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SmartSet - The Dinner Date - (2011) :30 (Canada)

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RBC/TIFF - "Helicopter" / Uncle - (2011) :30 (Canada)

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RBC/TIFF - "Boom" - (2011) :30 (Canada)

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RBC/TIFF - "Screening" - (2011) :30 (Canada)

For RBC’s sponsorship of TIFF (Toronto International Film Festival), Untitled Films director Mark Gilbert helps paint the picture of how handy having an 'Uncle in the Biz' can be for young filmmakers. Unfortunately, not everyone has such an uncle.

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PFLAG Stories - Jazz - (2011) :60 (Canada)

Draftfcb Toronto launched a national campaign that uses inspirational testimonials from the Lesbian, Gay, Bisexual, Transgender and Ally (LGBTA) community in support of the not-for-profit organiz

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