Canada

 
 
 

More Than Yes: If it’s not loud and clear, it’s not consent. It’s sexual assault.

Sure.. Okay.. Fine.... These ads aimed at young adults want to remind you that If it’s not loud and clear, it’s not consent. It’s sexual assault.

Students Nova Scotia (StudentsNS) launched the campaign on tuesday, in the form of posters, stickers for condom wrappers and the site morethanyes.ca.

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The Canadian Institute of Diversity and Inclusion - Luge - (2014) :30 (USA)

The Canadian Institute of Diversity and Inclusion - Luge - (2014) :30 (USA)

Two men in tight fitting lycra, roll back and fourth... back and fourth... back... and fourth to Human League's "Don't you want me baby" the most lovelorn song of the 80s, sung by Philip Oakey (who is not gay, not that he'd care if you thought he was).

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Cold FX "Office" (2014) :15 (Canada)

Cold FX "Office" (2014) :15 (Canada)

Uh-oh. It's cold season. You'd better prepare yourself. Duh-duh-DUUUUUUUUUUUUUUUN.

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Cold FX "Bus" (2014) :15 (Canada)

Cold FX "Bus" (2014) :15 (Canada)

Prepare yourself, because it's cold season. It's also dramatic music and dramatic looks season.

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Metro Vancouver Crime Stoppers: Every Text Helps

Metro Vancouver Crime Stoppers is a See Something Say Something org, up in British Columbia. Crime Stoppers feels like more people aren't reporting what they see because they feel like what they haven't witnessed anything of value.

This campaign raises awareness that even the smallest tip can be paired with other tips, providing enough leads to crack the case. It also communicates the fact that you can actually text in your tips.

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Platinum Natural Supplements gets a nice rebrand

Canadian agency Bob's Your Uncle rebranded Platinum Naturals , a vitamin supplement maker.

I really like these. Most times health food supplement brands are either too busy, too manifesto-ey, or too reminiscent of 1970's granola eating, corduroy wearing hippie. The latter one isn't so much a dig on hippies or the aesthetics; I was talking to the owner of my local health food store and he told me one brand who hasn't changed its packaging, also hasn't updated their formula since the 70's either.

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Ever Wonder? Toys "R" Us asks some questions.

Toys R Us has a new learning concept store called Wonderlab. They tapped Toronto-based Open to create a new digital out of home and in-store point of purchase campaign.

The ads pose questions that kids might ask, along with the answers.

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Colgate - There's something in your tweet

UNION and Colgate-Palmolive have launched a Twitter-based campaign called, "There's Something In Your Tweet," to support the introduction of the new Colgate* Slim SoftTM/MC toothbrush in Canada.

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Maple Leaf Foods "The mom who changed her life with bacon" (2013) 1:00 (Canada)

Maple Leaf Foods "The mom who changed her life with bacon" (2013) 1:00 (Canada)

This spot has many clichés. The overworked mom who bribes her family to do housework. The casting selection of a mom that doesn't look old enough to have three kids. The old "brand X saved my life," in a tongue in cheek way. The lazy dad who is lazy and never does anything because he is lazy and probably stupid because all dads are lazy and stupid. And of course, the client insisting they show the versatility of bacon.

Let me tell you something about bacon and its uses. It's bacon. If you aren't Jewish, Muslim, vegetarian, or on a restrictive diet, the way you eat bacon is by the handful.

Now I need to go on a tangent because I got distracted by one error in this spot.

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Potato Thins "hands free" (2013) :30 (Canada)

Potato Thins "hands free" (2013) :30 (Canada)

WORST. BUTTON. EVER. That's really all I have to say. Except, perhaps, Lay's called, and they want their "Betcha can't eat just one" strategy back.

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