Canada

 
 
 

Platinum Natural Supplements gets a nice rebrand

Canadian agency Bob's Your Uncle rebranded Platinum Naturals , a vitamin supplement maker.

I really like these. Most times health food supplement brands are either too busy, too manifesto-ey, or too reminiscent of 1970's granola eating, corduroy wearing hippie. The latter one isn't so much a dig on hippies or the aesthetics; I was talking to the owner of my local health food store and he told me one brand who hasn't changed its packaging, also hasn't updated their formula since the 70's either.

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Ever Wonder? Toys "R" Us asks some questions.

Toys R Us has a new learning concept store called Wonderlab. They tapped Toronto-based Open to create a new digital out of home and in-store point of purchase campaign.

The ads pose questions that kids might ask, along with the answers.

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Colgate - There's something in your tweet

UNION and Colgate-Palmolive have launched a Twitter-based campaign called, "There's Something In Your Tweet," to support the introduction of the new Colgate* Slim SoftTM/MC toothbrush in Canada.

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Maple Leaf Foods "The mom who changed her life with bacon" (2013) 1:00 (Canada)

Maple Leaf Foods "The mom who changed her life with bacon" (2013) 1:00 (Canada)

This spot has many clichés. The overworked mom who bribes her family to do housework. The casting selection of a mom that doesn't look old enough to have three kids. The old "brand X saved my life," in a tongue in cheek way. The lazy dad who is lazy and never does anything because he is lazy and probably stupid because all dads are lazy and stupid. And of course, the client insisting they show the versatility of bacon.

Let me tell you something about bacon and its uses. It's bacon. If you aren't Jewish, Muslim, vegetarian, or on a restrictive diet, the way you eat bacon is by the handful.

Now I need to go on a tangent because I got distracted by one error in this spot.

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Potato Thins "hands free" (2013) :30 (Canada)

Potato Thins "hands free" (2013) :30 (Canada)

WORST. BUTTON. EVER. That's really all I have to say. Except, perhaps, Lay's called, and they want their "Betcha can't eat just one" strategy back.

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TSFC - Surrender Your Say - (2013) :30 (Canada)

TSFC - Surrender Your Say - (2013) :30 (Canada)

What do we want? A CURE FOR TOURETTES! When do we want it? CUNT!

June 19th at 9AM EST the Tourette Syndrome Foundation of Canada (TSFC) is launching Surrender Your Say, a Twitter campaign created by Saatchi and Saatchi Canada, to bring increased awareness to the disorder that is the butt of so many jokes. Tourette syndrom doesn't just affect speech, it includes a spectrum of tic disorders. It is most often associated with the exclamation of obscene words a.k.a coprolalia, but this symptom is present in only a small minority of people with Tourette's. Despite this, it's the star of the campaign idea.

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23 Degrees Roastery "Bomb" (2013) :15 (Canada)

23 Degrees Roastery "Bomb" (2013) :15 (Canada)

Yes, not even endorphin-raging moments such as bomb diffusion can help you stay awake if you haven't had coffee.

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PSA - Jazz / Shazam radio ad ending - (2013)

This ad is different in that you have to Shazam the ending.

Agency: DraftFCB, Toronto
Music Company: Vapor Music, Toronto
Chief Creative Officer: Robin Heisey
DraftFCB, Toronto
Other: Elma Karabegovic
DraftFCB, Toronto
Copywriter: Lauren Miller
DraftFCB, Toronto
Account Executive: Cynthia Roach
DraftFCB, Toronto
Agency Producer: Anna Neilson
DraftFCB, Toronto
Director: Brett Foomer
Radical Media/Radke Films, Toronto
Music House: Gavin
Vapor Music, Toronto

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Dove Real Beauty - Sketch Artist / How women see themselves - (2013)

Dove Real Beauty - Sketch Artist / How women see themselves - (2013)

Women describe themselves to Gil, and later a complete stranger describes the same woman. When these ladies see the portraits of how they see themselves vs how other people see them it's a revelation.

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Bier Markt: Bier is beautiful.

To promote Bier Markt's Abbey Bier Fest, which goes until March 17th, Canadian shop Open brings us these billboards for Toronto's beer swillin' fine dinin' restaurant Bier Markt. Bier is Beautiful.

Very straightforward billboards? Less beautiful.

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