Here's a clever way to teach people what a heart in distress actually sounds like - allow them to plug their headphones in and listen while they wait for the bus. The idea is to transform their headphones into stethoscopes and voila, the city is full of hobby-doctors.
The agency for health and social services in Canada teach people what a heart in distress sounds like, simply by allowing them to plug in their own headphones into the poster.
See also the billboard image.
Red Lion, and FamilyStyle directors Jon & Torey, went to Israel to find out what people might be willing to give up for a chance at some bacon. Their cigarettes, the red sea, their goat ... and their wife. Hell, they'll even give up candy. For what? Kosher Bacon. Kosher what?
"Of course the idea is very tongue-in-cheek," says Brett Channer, Chief Creative Officer, Red Lion. "We felt comfortable asking it because we are promoting a product that is respectful to the Jewish Culture."
Ah okay. So you've made kosher bacon. Sorta, It's beef, not pig. What mishegoss.
People are becoming more aware of autism, the mysterious condition that affects 1 in 88 children. Carly Fleischmann, a 17 year old who was diagnosed with severe autism at age 2, has made it her life mission to help educate people around the world about the truths and myths of autism since finding her voice at age 10.
Through a series of relatable scenes, "Last Drop", the latest for Heinz via john st. and Holiday Films' director Cole Webley, celebrates the joy in the ritual of getting that last drop of ketchup.
One week after the Cannes Lions Festival, DDB Toronto's Daniel Bonder will be 29.
Too long in the tooth for a slot at the prestigious Young Lions Academy.
So to celebrate this rite of passage, he does what any "young" creative would do in their so-called last week of youth. He creates "The Fuck-It List,” which is also his submission to enter the 2012 Academy.
Along the way we see Bonder do a dine and dash, have sex in public, get drunk in public, fart in public, get a face tattoo and more.
It's nicely shot thanks to the DDB Toronto folks. We just wish the examples on The Fuck-It list were more, well, creative. A quick poll around here shows most of us crossed off 95% of that list before we were 18. Maybe he's a late bloomer.
McDonald's shows us how their "Open all night" reflective billboard works. By day, nothing. All white. Tremendously ad-free. By night it'll appear like a ghostly text enticing you to come get a coffee before you swerve off the road. It might not be the the pedestrian ghost levels of slam-on-your-breaks dangerous, but I'm pretty sure that sign would be non-kosher in Norway, where they regularly ban the H&M underwear ads for luring drivers into the ditch.
Pretty clever tho.
Portfolio night is here again, and the budding little ad-men embryos will use all of their creative skills to get in the biz. Striking visual, instead of a sperm heading toward the egg it's a pin aiming to poke the condom. Which will result in a very sloppily broken condom much like a pin meeting a balloon does. So wait, the new generation of adkids are going to destroy advertising? That makes sense. Get me some of those for my agency plzkthxbai.
Yes, the portfolio night tour is on again and if you want some experienced eyes on your work kids, look up your city and get ready to rumble. MAY 23, 2012 is the date to remember, and you can attend in Stockholm, Dublin, Shanghai, Athens, Beijing, Budapest... etc and so on.
So close to bad porn it's almost wrong. We have the really bad editing, rubbish sound, terrible casting of overly-muscular pizza "boy" far too old to hold such a job, and of course the lady who ordered it dressed in nothing but a towel and fuck-me-heels.
Execution in porn-style: deux points. Of course to get to see the real deal you have to sign up for the product.
To the daughters horror, she watches as dad approves of her date simply due to the bribery beer.
It is a mighty fine beer, though.
There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn’t cost them an arm and a leg.
Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you’d hold onto and refer to, as frequently as you smoked.
Next week is Brain Awareness Week. To raise awareness, and much needed funds for research, Rethink and the Alzheimer Society of British Columbia have launched this beautiful PSA, “Brain Scan”.
It’s directed by Untitled Films‘ Steve Gordon, edited by Rooster’s Christina Humphries and animated by Hatch Studios.
A mirrored ceiling ad for rapid transit trains to give follicly challenged commuters a panoramic view of their comb overs. The average Canadian takes 26 minutes to commute to work so that's plenty of time to look overhead and consider a receding hairline.
Forehead looking more like a fivehead? Panorama Hair has your solution. The Vancouver-based company has been helping restore the confidence and hairlines of their 15,000 clients since 1969.
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