Canada

 
 

Panorama Hair Transit Ad

A mirrored ceiling ad for rapid transit trains to give follicly challenged commuters a panoramic view of their comb overs. The average Canadian takes 26 minutes to commute to work so that's plenty of time to look overhead and consider a receding hairline.

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Fotolia - The Bold type only leading european stock campaign

I love the sarcasm here. I love that the long-running sentences manages to pack in both American and European stereotypes with tongue firmly planted in cheek, while name-dropping drool-worthy designer items carefully painting a picture in your mind that corresponds to what's described. I love that the response to a photo-agency brief is a campaign without photos.

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Wurst - Valentines Day ad

Happy Valentines Day from Wurst! Yes, the sausage goes in the open bun. Do you need more instructions? You can add condiments of your choosing.

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Catvertising - John St - Self-promo (2011)

Catvertising - John St - Self-promo (2011)

"We're seeing a shift in consumer habits. Everything is moving toward cat videos"

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Speeders Beware – You Are on a Digital Billboard

From the people who brought you last year's innovative 3D illusion "Pavement Patty", Preventable, along with their AOR Wasserman + Partners and The Media Merchants, has launched another unique preventable injury initiative in time for back to school. As parents and students gear up for back to school, Preventable, together with the BCAA Road Safety Foundation, the City of Surrey and City of Burnaby, is setting up a mobile digital billboard at select schools that will photograph speeding cars and post their photos on the billboard with the message "Before you rush through here, have a word with yourself."

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Smartset - "for all the living you do in between"

Canadian women's retailer, SMARTSET has just launched a multi-media campaign to reposition their brand to fashion-conscious young women.
Throughout 2011/2012, customers will see a fresher and more stylish SMARTSET positioned as the everyday girls' boutique. SMARTSET partnered with top Canadian creative, strategic and retail talents BOS Advertising, CHEMISTRY Branding, LODA Retail Design and VISION CRITICAL Research, who collectively developed SMARTSET's new positioning, store design and communication.

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Fluid Salon - Look good no matter how often he beats you up. What?

The running line in this campaign from Fluid Salon is "Look good no matter what you do" and as Copyranter pointed out "...she's about to get a shiny diamond necklace to match her shiner, so all's well that ends well? Edgy."

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If you want aromatherapy, take a whiff of the blue crap the combs are in
Moustache trimming prices: men 6 bucks. Women: free
The first to realize you get more business when you install a pole
 

Universal Barber Shop - Aromatherapy / Prices / Pole - print

Aaah, barbershops. The proper places for men to get their hair cut, shaved and buzzed. No fancy-smancy lavender scented oils, no neon lit salon where your hairdresser has Farah Fawcett's do and hip-wiggle. Barbershops are basic, and traditional. They know the buzzcut, the burr, the businessmans cut. The know how to use clippers and how to taper your neckline and trim your sideburns.

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DOXA Documentary Film Festival

Target audience: Anyone interested in film, but more specifically a young urban audience from 21-45.

Communications objective: To develop a radio campaign that would set DOXA apart from other entertainment.

Creative Strategy: The creative strategy was based on an insight that people want alternative forms of entertainment. When it comes to movies, far too often moviegoers are stuck with what Hollywood offers them.

Campaign Description: The campaign highlights many Hollywood movie stereotypes. The radio spots use a film listings, phone-in service to demonstrate the lack of choice and expected storylines found in traditional theaters but then goes on to suggest DOXA as a completely different film experience.

Market commercial ran in Vancouver and the Lower Mainland.

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Volkswagen pumps up commitment to the environment.

This Earth Day (April 22), Volkswagen Canada wants people to know that a little air in their tires can make a big impact on the environment. Volkswagen will be presenting a 30-second television ad, featuring a slowly inflating globe. It culminates with the message that “By checking our tire pressure regularly, we could save 24 million litres of gasoline a day.”

The ad is just one part of the Volkswagen’s Worldwide “Think Blue” program, which is based on the notion that environmental protection and automotive progress should go hand-in-hand.

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