Canada

 
 

Toronto Crime Stoppers Ball - Triangle / Mexican standoff - (2013) :30 (Canada)

The Crime Stoppers Ball is an annual fundraiser attended by Toronto’s Chief of Police and other high-ranking officials.

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Dove - Thought Before Action / Fake photoshop action stunt

Dove Canada decided to get generous in their latest idea in the campaign for real beauty, they offered a "photo effect" filter action set on the usual suspects blogs for free download so that the laziest of designers could with one click add "glow" to a persons skin. The idea being that art directors, designers et all will be downloading this and applying to images of ladies. The action did not do what was advertised, instead it reverted every change already made to the image - the horrors! - and probably pissed off a lot of people along the way (before they remembered CMD-Z!)

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Adidas Originals "Unite All Originals" (2013) 1:40 (Canada)

At first I was all "Jiminy Cricket, not another fucking hipster spot for Originals." And then I was all "Blargh, a song made from sound effects? And with a DJ? I mean the technique is twelve years old now at least. Not to mention the fact that Nike did it, too.

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autoTRADER.ca - 'Bank Job' - (2013) (Canada)

DDB Canada brings us this odd little bank robbery and car chase, where the brilliant mastermind behind the robbery is only doing it for free advertising for his car. A wee bit like how some ad people perpetrate hoaxes in the hopes of maybe making a video go viral and get press that way. You can't blame the guy for trying really, a live chase on air will get that phone number seen by lots of people, obviously, and maybe one of them is even interested in buying a car.

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Bier Markt: Bier is beautiful.

To promote Bier Markt's Abbey Bier Fest, which goes until March 17th, Canadian shop Open brings us these billboards for Toronto's beer swillin' fine dinin' restaurant Bier Markt. Bier is Beautiful.

Very straightforward billboards? Less beautiful.

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Toronto Crime Stoppers - You stay anonymous - (2013) print Canada

DDB Canada explains " We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. " The images show crimes being committed while obscuring the anonymous witness' face. Simple.

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McDonalds - Spicy Thai McBistro Chicken Sandwich / Pre roll ad - (2013) Canada

In this made for youtube pre-roll ad, the spicy sauce is meant to be igniting the player below. The spark moves along with the video player timer, until the frame goes up in flames.

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Cassie Awards "Teenager" (2013) 1:00 (canada)

No one cares about awards in advertising except people who work in advertising.

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Cassie Awards "Ex-Wife" - (2013) 1:00 (Canada)

The Cassie Awards are here. That time of year when people in advertising win awards and show the rest of the world who clearly don't care.

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Cassie Award "Cop," (2013) 1:00 (Canada)

Whee, the Cassie Awards are here. And only people in advertising care! Strike that-- only people who work in Canada in advertising care!

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