This spot has many clichés. The overworked mom who bribes her family to do housework. The casting selection of a mom that doesn't look old enough to have three kids. The old "brand X saved my life," in a tongue in cheek way. The lazy dad who is lazy and never does anything because he is lazy and probably stupid because all dads are lazy and stupid. And of course, the client insisting they show the versatility of bacon.
Let me tell you something about bacon and its uses. It's bacon. If you aren't Jewish, Muslim, vegetarian, or on a restrictive diet, the way you eat bacon is by the handful.
Now I need to go on a tangent because I got distracted by one error in this spot.
What do we want? A CURE FOR TOURETTES! When do we want it? CUNT!
June 19th at 9AM EST the Tourette Syndrome Foundation of Canada (TSFC) is launching Surrender Your Say, a Twitter campaign created by Saatchi and Saatchi Canada, to bring increased awareness to the disorder that is the butt of so many jokes. Tourette syndrom doesn't just affect speech, it includes a spectrum of tic disorders. It is most often associated with the exclamation of obscene words a.k.a coprolalia, but this symptom is present in only a small minority of people with Tourette's. Despite this, it's the star of the campaign idea.
This ad is different in that you have to Shazam the ending.
Agency: DraftFCB, Toronto
Music Company: Vapor Music, Toronto
Chief Creative Officer: Robin Heisey
Other: Elma Karabegovic
Copywriter: Lauren Miller
Account Executive: Cynthia Roach
Agency Producer: Anna Neilson
Director: Brett Foomer
Radical Media/Radke Films, Toronto
Music House: Gavin
Vapor Music, Toronto
DDB Canada explains " We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. " The images show crimes being committed while obscuring the anonymous witness' face. Simple.