Canada

 
 

Smartset - "for all the living you do in between"

Canadian women's retailer, SMARTSET has just launched a multi-media campaign to reposition their brand to fashion-conscious young women.
Throughout 2011/2012, customers will see a fresher and more stylish SMARTSET positioned as the everyday girls' boutique. SMARTSET partnered with top Canadian creative, strategic and retail talents BOS Advertising, CHEMISTRY Branding, LODA Retail Design and VISION CRITICAL Research, who collectively developed SMARTSET's new positioning, store design and communication.

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Fluid Salon - Look good no matter how often he beats you up. What?

The running line in this campaign from Fluid Salon is "Look good no matter what you do" and as Copyranter pointed out "...she's about to get a shiny diamond necklace to match her shiner, so all's well that ends well? Edgy."

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If you want aromatherapy, take a whiff of the blue crap the combs are in
Moustache trimming prices: men 6 bucks. Women: free
The first to realize you get more business when you install a pole
 

Universal Barber Shop - Aromatherapy / Prices / Pole - print

Aaah, barbershops. The proper places for men to get their hair cut, shaved and buzzed. No fancy-smancy lavender scented oils, no neon lit salon where your hairdresser has Farah Fawcett's do and hip-wiggle. Barbershops are basic, and traditional. They know the buzzcut, the burr, the businessmans cut. The know how to use clippers and how to taper your neckline and trim your sideburns.

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DOXA Documentary Film Festival

Target audience: Anyone interested in film, but more specifically a young urban audience from 21-45.

Communications objective: To develop a radio campaign that would set DOXA apart from other entertainment.

Creative Strategy: The creative strategy was based on an insight that people want alternative forms of entertainment. When it comes to movies, far too often moviegoers are stuck with what Hollywood offers them.

Campaign Description: The campaign highlights many Hollywood movie stereotypes. The radio spots use a film listings, phone-in service to demonstrate the lack of choice and expected storylines found in traditional theaters but then goes on to suggest DOXA as a completely different film experience.

Market commercial ran in Vancouver and the Lower Mainland.

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Volkswagen pumps up commitment to the environment.

This Earth Day (April 22), Volkswagen Canada wants people to know that a little air in their tires can make a big impact on the environment. Volkswagen will be presenting a 30-second television ad, featuring a slowly inflating globe. It culminates with the message that “By checking our tire pressure regularly, we could save 24 million litres of gasoline a day.”

The ad is just one part of the Volkswagen’s Worldwide “Think Blue” program, which is based on the notion that environmental protection and automotive progress should go hand-in-hand.

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landing page global mood clock
moodclock.greycanada.com
zoom new york latest geo-tagged flickr photo that creates mood colour
 

Global Mood Clocks website and app

Discover the world’s first Global Mood Clocks that reflect the “mood” of a city by showing the dominant colour from the latest GPS tagged photo uploads to Flickr, as well as the top trending Google and Twitter keywords, all in real time.

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ASC Advertising Standards Canada - Truth in Advertising (2011) :30 (Canada)

ASC  Advertising Standards Canada - Truth in Advertising (2011) :30 (Canada)

"Dressing it up doesn't make it true"? But.. But! Interpretative overweight dancers dressed as mimes who breakdance..? No? Not even then? Man you guys are a hard sell.

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Fashion Intervention - Beachin' - Ontario, Canada

Beachin'; A clothing store that used to mainly cater to male and female skaters. Lately they have regrouped and they've been targeting older females as well (who isn't?). Well, it's back to school time and mom has been busy buying only for herself and forgetting about the kids. Dad calls for a "Fashion Intervention"

Writer: Andy Keating
Producer: Andy Keating

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Radio Presentation for Wide Mouth Media, Saskatchewan, Canada

What do you do when the agency you've been doing some work for says their radio work is drying up. You put a tool in their hands to help them sell radio. Using bits and pieces of some work you have done for them (they also sent work created by others)

The presentation concept and production by: Andy Keating.
Writer of the ads within the presentation: Baron Rackow
Ads number 1, 2, 3, 4 and 6 within the presentation produced by; Andy Keating
Agency: Wide Mouth Media

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Caution

Even a short trip to the United States can become very expensive if you require medical attention and don’t have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.

A few words from the creative:

While Canadians travel within the US, they are without the benefit of our government health care coverage. We created this billboard as a warning and last minute reminder to purchase travel insurance before entering the US.

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