Canada

 
landing page global mood clock
moodclock.greycanada.com
zoom new york latest geo-tagged flickr photo that creates mood colour
 

Global Mood Clocks website and app

Discover the world’s first Global Mood Clocks that reflect the “mood” of a city by showing the dominant colour from the latest GPS tagged photo uploads to Flickr, as well as the top trending Google and Twitter keywords, all in real time.

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ASC Advertising Standards Canada - Truth in Advertising (2011) :30 (Canada)

ASC  Advertising Standards Canada - Truth in Advertising (2011) :30 (Canada)

"Dressing it up doesn't make it true"? But.. But! Interpretative overweight dancers dressed as mimes who breakdance..? No? Not even then? Man you guys are a hard sell.

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Fashion Intervention - Beachin' - Ontario, Canada

Beachin'; A clothing store that used to mainly cater to male and female skaters. Lately they have regrouped and they've been targeting older females as well (who isn't?). Well, it's back to school time and mom has been busy buying only for herself and forgetting about the kids. Dad calls for a "Fashion Intervention"

Writer: Andy Keating
Producer: Andy Keating

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Radio Presentation for Wide Mouth Media, Saskatchewan, Canada

What do you do when the agency you've been doing some work for says their radio work is drying up. You put a tool in their hands to help them sell radio. Using bits and pieces of some work you have done for them (they also sent work created by others)

The presentation concept and production by: Andy Keating.
Writer of the ads within the presentation: Baron Rackow
Ads number 1, 2, 3, 4 and 6 within the presentation produced by; Andy Keating
Agency: Wide Mouth Media

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Caution

Even a short trip to the United States can become very expensive if you require medical attention and don’t have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.

A few words from the creative:

While Canadians travel within the US, they are without the benefit of our government health care coverage. We created this billboard as a warning and last minute reminder to purchase travel insurance before entering the US.

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Blue Cross - Seconds to apply / Stairs / Bike Path

The creatives explain;

We wanted to give viewers the sense that an accident can happen anywhere, at any time. We tried to pick locations where an accident waiting to happen was evident. At that moment it might not be your life flashing before your eyes. More likely it’s the realization that you should have got insurance.
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Diamond Billboard
Gold Billboard
 

Diamond Bling & 22-karat Gold Billboard

Diamond Billboard:
Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

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Sapporo - Legendary Biru

Sapporo - Legendary Biru

Perhaps a little inspired by the journey from hell to heaven in the Standard Hotel, Sapporo travels from the deep roots of tradition, harnessing the power of mythological dragons to heat th

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Plastic Pollution Coalition shows us that Plastic is Forever with giant six-pack rings

Vancouver has recently been invaded by sloppy giants that throw their six-pack rings everywhere, especially on iconic sculptures that tourists and locals alike are fond of. No, it's just Rethink Communications making sure that everyone knows what the Plastic Pollution Coalition know, that plastic is forever.

Anyone else play a "wishing game" with these six-pack things? You put your pinkie in the small holes and your friend does the opposite one, you pull until one of you has the final non-broken hole, and that person gets a wish? I dunno who invented that game but there's never been a six-pack ring that made it into the trash unbroken in my house since the 80s. I kill at that game.

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YMCA - Questions / Where did community go?

Info on the campaign from TBWA\Vancouver:

It’s time we raised some important issues about the state of our community. Why do we prefer iPods to conversation? Why do we have more friends on Facebook than in real life? When did we stop letting our kids walk to school?

Seems that over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down. Maybe it’s time to go back to a time when we knew the mailman, we knew our neighbours, and we felt safe in our own neighbourhoods.

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