China

 
 

Year of the Horse - Fred & Farid create Wechat emoticons

To celebrate the Chinese New Year - or Lunar new year if you'd rather - Fred & Farid Shanghai created a FF Wechat emoticons collection around the horse. Wechat is a mobile text and voice messaging communication app, with 300 millions members around the world, of which 240 millions only in China.

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Porsche - 911 Rear Horsepower Billboards - China

Fred & Farid continue selling Porsche's with huge visual billboards in China.
The 911 is the unique car with the engine placed in the back. "This campaign is a metaphor of Porsche's unique rear engine design." Also, these billboards are really huge.

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Sony "Skydive" (2013) 1:00 (China)

Feast your eyes on some lovely visuals. That's one way to sell a "Compact. Full frame. Interchangeable lens," camera. Wowzers.

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Porsche - "Away" - China

In this campaign from Porsche China, called "Away" and created by Fred & Farid Shanghai the visual barely even shows the car, because it's too quick to drive away. This campaign was awarded at Grand Prix Stratégies Amaury Medias Du Luxe 2013.

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PETA - Fur Hurts - case study (2013) (China)

Hand a terrible tarnished brand like PETA over to UK ad legend who filmed that famous British Airways ad with the giant ear in Utah and you get... Surprise! Not sexist crapola and cheap-o stunt, but something that actually can change consumer behavior. Shocker.

Instead of depicting animals skinned alive, they Ogilvy wanted to explain "fur hurts" n much more tactile way. In a way that would initially drwa the consumers in to the beauty.

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We Chat "Father's day" (2013) :30 (China)

VFX company Stardust created a global campaign for China's messaging app WeChat.

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Time Out Shanghai - The Stolen Phone Tour - (2013)

Ah... Yet again we have a hidden camera prank played on the supposed unsuspecting public (and not paid actors, or friends of the production team, nope)...

This time there's a lost phone on the ground and the person who picks it up.. or "steals" it, gets a fantastic tour of Shanghai, the best hidden gems, the best food, the best bars, the best nigh-clubs... Wow! How fun the be the lucky one who finds this phone!

And while that all shows off Time Out's skill in finding the best bars, hidden gems and surprising street food, the hidden camera thing is getting a tad long in the tooth. What a delightful coincidence that the two ladies who found... "stole"... the phone had the entire day off and no qualms at all about stepping into a London taxi going to wherever.

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Coca Cola - Ice Breaker - (2013) 2:00 (China)

Two minutes is spent on explaining this vending machine idea. Can't we make these clips shorter? The idea is rather simple, tighten the caps on Coke bottles, fill a vending machine with these prepped bottles. Put the vending machine in the most romantic park of Shanghai. Wait for young ladies to fail opening a bottle who will then need to ask the nearest man for help, hope that romantic sparks fly.

In a city where it's hard to meet people, it's a cute setup to allow for making new friends and that is very "Coke". It might not have even made anyone go on a date, but at least there was some conversation and smiles shared. And if friendships were forged, it all began over a shared Coca-cola moment. This is so on brand my head hurts.

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Orangina - Statistics / Cannon Ball - (2013) :50 (China)

The human cannonball shoots out of the entire circus tent and goes flying fast across the sky and cities a bit li

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Orangina - Statistics / Pigeon - (2013) :50 (USA)

Continuing the tres weird that Fred&Farid Paris started for Orangina back in 2007 with their naughty dancing furries, which they continued with the even weirder blood orange, and then the cheating hard working furry lady O, and the even stranger Bimbo serial plaquer... Fred and Farid China are now upping the ante with evil pigeons & statistics.

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