China

 
 

Kotex - Man vs Napkin - (2014) :30 (USA)

Kotex - Man vs Napkin - (2014) :30 (USA)

Ogilvy & Mather Shanghai continue with their humor in their new Kotex campaign, having demonstrated cat sensitivity before, they now take on the perfect man.

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Kotex Cat's are sensitive / Cats & tape - (2014) :30 (China)

Kotex  Cat's are sensitive / Cats & tape - (2014) :30 (China)

Ogilvy & Mather Shanghai wanted to demonstrate .. how silly cats walk when they have tape on them?

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PORSCHE 911 50th Birthday song - (2014) case study (China)

PORSCHE 911 50th Birthday song - (2014) case study (China)

Porsche, seen as a brash noisy car by many in China, decided to tackle this negative head on by creating a happy birthday song (to itself) sung by generations of Porsche engines.

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Porsche - Numbers Language - (2014) 2:23 (China)

Porsche - Numbers Language - (2014) 2:23 (China)

Fred & Farid in Shanghai bring us another idea for Porche, this time it's online social campaign centered on numbers. Porsche wanted to promote the numbers of Porsche, such as how fast it goes from 0-100 and so on.

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Year of the Horse - Fred & Farid create Wechat emoticons

To celebrate the Chinese New Year - or Lunar new year if you'd rather - Fred & Farid Shanghai created a FF Wechat emoticons collection around the horse. Wechat is a mobile text and voice messaging communication app, with 300 millions members around the world, of which 240 millions only in China.

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Porsche - 911 Rear Horsepower Billboards - China

Fred & Farid continue selling Porsche's with huge visual billboards in China.
The 911 is the unique car with the engine placed in the back. "This campaign is a metaphor of Porsche's unique rear engine design." Also, these billboards are really huge.

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Porsche - "Away" - China

In this campaign from Porsche China, called "Away" and created by Fred & Farid Shanghai the visual barely even shows the car, because it's too quick to drive away. This campaign was awarded at Grand Prix Stratégies Amaury Medias Du Luxe 2013.

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Yuekou online teen girls store has 72 year old grandfather as their main model

It all began one day when grandpa wanted to show his granddaughter something about layering clothes to create a look, he put some on and before he knew it, the young women running the store made him their main muse. See Yuekou for the full picture of grandpa.

According to an interview with Ms. Lv, it all started when one day her grandpa Liu came to help with unpacking: “He picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting.”

From offbeatchina>

Like netizen 东皇薄荷 commented: “He almost feels like Karl Lagerfeld!”

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Angry birds invade China via McDonald's & TBWA

Angry birds have invaded China by way of McDonald's. A special location-based campaign created by TBWA\ Shanghai in collaboration with Rovio allows game-players who visit McDonald's to unlock special hidden game modes and get free Power-Ups. Oh Finland, once you sold tyres all over the world, then cutting edge cellphones, and now you're the king of smart-phone games.

The location-based campaign is available to the millions of Angry Birds fans on iOS devices in China and serves as an invitation to others to join in and download the game.

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Greenpeace: Less Boats More Fish

There seems to be a rule for pro-bono advertising - the grammar and spelling usually sucks. The illustration however, is lovely.

Tuna industry must chart future with ‘less boats, more fish’ says Greenpeace. They do know their grammar, actually, as they write We need fewer boats, more fish to save our oceans, but that wouldn't fit as nicely on the poster.

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