In this campaign from Porsche China, called "Away" and created by Fred & Farid Shanghai the visual barely even shows the car, because it's too quick to drive away. This campaign was awarded at Grand Prix Stratégies Amaury Medias Du Luxe 2013.
Hand a terrible tarnished brand like PETA over to UK ad legend who filmed that famous British Airways ad with the giant ear in Utah and you get... Surprise! Not sexist crapola and cheap-o stunt, but something that actually can change consumer behavior. Shocker.
Instead of depicting animals skinned alive, they Ogilvy wanted to explain "fur hurts" n much more tactile way. In a way that would initially drwa the consumers in to the beauty.
VFX company Stardust created a global campaign for China's messaging app WeChat. In this spot, Argentine football phenom Lionel Messi uses WeChat to calm his baby down with some footie juggling tricks from afar.
Guess it was in Messi's contract to wear adidas, as that trefoil is prominent throughout.
The spot is airing in fifteen countries across Asia and Latin America as well as South Africa and Turkey.
Ah... Yet again we have a hidden camera prank played on the supposed unsuspecting public (and not paid actors, or friends of the production team, nope)...
This time there's a lost phone on the ground and the person who picks it up.. or "steals" it, gets a fantastic tour of Shanghai, the best hidden gems, the best food, the best bars, the best nigh-clubs... Wow! How fun the be the lucky one who finds this phone!
And while that all shows off Time Out's skill in finding the best bars, hidden gems and surprising street food, the hidden camera thing is getting a tad long in the tooth. What a delightful coincidence that the two ladies who found... "stole"... the phone had the entire day off and no qualms at all about stepping into a London taxi going to wherever.
Two minutes is spent on explaining this vending machine idea. Can't we make these clips shorter? The idea is rather simple, tighten the caps on Coke bottles, fill a vending machine with these prepped bottles. Put the vending machine in the most romantic park of Shanghai. Wait for young ladies to fail opening a bottle who will then need to ask the nearest man for help, hope that romantic sparks fly.
In a city where it's hard to meet people, it's a cute setup to allow for making new friends and that is very "Coke". It might not have even made anyone go on a date, but at least there was some conversation and smiles shared. And if friendships were forged, it all began over a shared Coca-cola moment. This is so on brand my head hurts.
The human cannonball shoots out of the entire circus tent and goes flying fast across the sky and cities a bit like that Xbox ad "champagne", which as you may recall firmly placed Fred&Farid the creative team on the map on international creatives. In this our furries are office workers once again, and they're drinking that naturally juicy stuff while their boss threatens to fire them all.
Continuing the tres weird that Fred&Farid Paris started for Orangina back in 2007 with their naughty dancing furries, which they continued with the even weirder blood orange, and then the cheating hard working furry lady O, and the even stranger Bimbo serial plaquer... Fred and Farid China are now upping the ante with evil pigeons & statistics.
Just in time for New York fashion Week, Peta takes us once again into heavy-handed metaphor land in their usual sloppy way.
But the interesting rub this time is that this was done by Ogilvy & Mather China. They're not allowed to protest in China, but seeing as how the girl in the cage is Chinese, it's pretty freaking obvious who they are targeting.
My favorite quote from from the press release I received was "For obvious political reasons, protest is pointless in China."
I know, right? We never talk about Tiananmen Square. And Falun Gong? Do they serve that with pork or chicken?
It all began one day when grandpa wanted to show his granddaughter something about layering clothes to create a look, he put some on and before he knew it, the young women running the store made him their main muse. See Yuekou for the full picture of grandpa.
According to an interview with Ms. Lv, it all started when one day her grandpa Liu came to help with unpacking: “He picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting.”
Like netizen 东皇薄荷 commented: “He almost feels like Karl Lagerfeld!”
Angry birds have invaded China by way of McDonald's. A special location-based campaign created by TBWA\ Shanghai in collaboration with Rovio allows game-players who visit McDonald's to unlock special hidden game modes and get free Power-Ups. Oh Finland, once you sold tyres all over the world, then cutting edge cellphones, and now you're the king of smart-phone games.
The location-based campaign is available to the millions of Angry Birds fans on iOS devices in China and serves as an invitation to others to join in and download the game.
In China the term "Little Brother" is a commonly used euphemism for penis. This ad for Lynx has some fun with that term.
There seems to be a rule for pro-bono advertising - the grammar and spelling usually sucks. The illustration however, is lovely.
Tuna industry must chart future with ‘less boats, more fish’ says Greenpeace. They do know their grammar, actually, as they write We need fewer boats, more fish to save our oceans, but that wouldn't fit as nicely on the poster.
Phoenix, the Tribeca, NYC-based creative agency and hybrid content creation studio, recently completed a striking :30 spot promoting China Central Television's (CCTV) Biz Asia America, an hour-long daily global economics news program. The studio handled every aspect of the imaginative spot, from concept to dazzling content to post.
In their new Curiously Strong Facts campaign, via Energy BBDO, Blacklist’s Wizz and Flying V have created a trio of charming and clever spots which retell history infused with little-known Altoids factoids.
Maitres d’ were once very easily persuaded by Altoids Smalls.
Thanks to helpful @adland twitter follower @zhangcheng_uk I now know that the shirts say: “原谅我”(3 shirts together) which means forgive me." Thank you.
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