China

 
 

California Walnuts - Recess for the Mind - Recess Princess ft. Wallie - (China)

California Walnuts - Recess for the Mind - Recess Princess ft. Wallie - (China)

Here's an interesting way to change consumer behaviour from China. California walnuts brand hand picked popular youtube starlets and assembled a one hit wonder group - the girl band known as the "Recess Princess".

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Lifebuoy "Have a Germ-Free Chinese New Year" (2015) 1:40 (China)

Lifebuoy "Have a Germ-Free Chinese New Year" (2015) 1:40 (China)

Smart idea from Lifebuoy soap. With billions of Chinese celebrating the New Year there are a lot of germs on those red packets you hand out to your kids. Lifebuoy had a smart idea to turn those red packets into antibacterial soap. Simple. Smart. Well done.

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Wang Rong Rollin - Chick Chick (王蓉 - 小雞小雞) - (2015) music video

Wang Rong Rollin - Chick Chick (王蓉 - 小雞小雞) - (2015) music video

Take "Barbie Girl" meets "What does the Fox say", the Macarena, the Balloon Dance skit and shove it all in a blender with animations, lace, feathers, stupid internet meme-masks, and glitter.

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Skype "My Family" (2014) 1:40 (China)

Skype "My Family" (2014) 1:40 (China)

Family isn't just immediate family. It's whoever you find a deep connection with. And no matter how far your family is from you, you're always together, thanks to Skype. This spot was made for Microsoft in China and shot in Shanghai.

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Kotex - Man vs Napkin - (2014) :30 (USA)

Kotex - Man vs Napkin - (2014) :30 (USA)

Ogilvy & Mather Shanghai continue with their humor in their new Kotex campaign, having demonstrated cat sensitivity before, they now take on the perfect man.

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Kotex Cat's are sensitive / Cats & tape - (2014) :30 (China)

Kotex  Cat's are sensitive / Cats & tape - (2014) :30 (China)

Ogilvy & Mather Shanghai wanted to demonstrate .. how silly cats walk when they have tape on them?

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PORSCHE 911 50th Birthday song - (2014) case study (China)

PORSCHE 911 50th Birthday song - (2014) case study (China)

Porsche, seen as a brash noisy car by many in China, decided to tackle this negative head on by creating a happy birthday song (to itself) sung by generations of Porsche engines.

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Porsche - Numbers Language - (2014) 2:23 (China)

Porsche - Numbers Language - (2014) 2:23 (China)

Fred & Farid in Shanghai bring us another idea for Porche, this time it's online social campaign centered on numbers. Porsche wanted to promote the numbers of Porsche, such as how fast it goes from 0-100 and so on.

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Year of the Horse - Fred & Farid create Wechat emoticons

To celebrate the Chinese New Year - or Lunar new year if you'd rather - Fred & Farid Shanghai created a FF Wechat emoticons collection around the horse.

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Porsche - 911 Rear Horsepower Billboards - China

Fred & Farid continue selling Porsche's with huge visual billboards in China.
The 911 is the unique car with the engine placed in the back. "This campaign is a metaphor of Porsche's unique rear engine design." Also, these billboards are really huge.

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