China

 
 

Greenpeace: Less Boats More Fish

There seems to be a rule for pro-bono advertising - the grammar and spelling usually sucks. The illustration however, is lovely.

Tuna industry must chart future with ‘less boats, more fish’ says Greenpeace. They do know their grammar, actually, as they write We need fewer boats, more fish to save our oceans, but that wouldn't fit as nicely on the poster.

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Samsonite - Heaven & Hell - (print) - China

The company that created this animated visual feast is aptly named "Illusion", and I love how in China, the idea of air travel for humans is still a pampered angelic heaven, while the poor bags have to endure hell. Flying in to New York I must have been mistaken for luggage. Yes, it was hell, thanks for asking.

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Kiwi Shoe Polish - Wet dream - print, China

With this campaign Grey Hong Kong are targeting the male audience who dream of teeny tiny women polishing their shoes. I'm not even going to try and understand the appeal in that. Is that some sort of tinkerbell fetish I've never heard of?

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Levi's Unbuttoned - The Magazine - print, China

The rationale explains "Live unbuttoned is about expressing individuality, living outside conventions and shunning social restraint. So the 501's had to be advertised in the most unrestrained way" - so what do they do? Instead of having an ad inside the magazine they had the magazine inside the ad. Yep, they made little jeans that held the mags and you had to stick your hand down the pants to fish out the reading material. *snicker*
"The concept involved putting the ad outside the magazine. We completly "unbuttoned" how print advertising is approached." And naturally, a stunt is not complete without shilling it on eBay.
TBWA\TEQUILA\ Hong Kong are the guys to call when you want to make minitaure jeans, I guess.

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Adidas - 'Double-Sided' Olympic Flip-Book - print, China

Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – "When 1.3 billion people get behind their athletes Impossible is Nothing."
TBWA\TEQUILA Hong Kong were briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes - their response; a flip book. Enlarge image for more information.

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Adidas - Impossible Jerseys - print, China

As the text on this image explains, the impossible Jerseys were given away with magazines in Hong kong an idea conceived by TBWA\TEQUILA\ Hong Kong:

In late 2007, Adidas briefed TBWA/TEQUILA Hong Kong to excite football fans about the new collection of 2008 adidas Federation Jerseys.
So we decided to recreate autographed jerseys, fold them and place them as cover inserts into Hong Kong’s number one selling youth magazine, MILK.
So overnight, stacks of adidas Federation Jerseys appeared on Hong Kong’s newsstands.
Fans would find France, Argentina, Germany and Spain and every single one was autographed.
It was the first time any magazine had been used to sell apparel in this way.
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Yahoo! 360 Search Engine - Mermaids & Aliens - print, China

DDB Shanghai did these illustrations to show how the 360 search finds things you otherwise might miss.

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Jissbon Ribbed Condoms - Kitchen / Bathroom / bedroom - print, China

Firstell Communications, Shanghai suggest that you may need to soundproof you home if you are going to use those ribbed condoms....

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China Automobile Association - Mirror / Crossroads - print, China

Ice Cream Communications, China shows you just how tricky driving can get after a drink or two. I dig the idea even if the photoshop seems pretty bad.

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DMG's New Volkswagen Beetle Campaign - The New Beetle: A Timeless Classic - print, China

Along with this integrated online and print campaign there's also a unique collectors’ book. The online campaign is at newbeetle.com.cn - and the book will be featured at events taking place in Beijing, Shanghai, Guangzhou, Hangzhou among other cities in China.

“The Beetle campaign reflects DMG’s deep understanding of Chinese culture,” said Dan Mintz, founder and chief creative officer of DMG. “All of our creative work integrates and maintains Chinese tradition, while emphasizing the stylish and iconic values of the classic Beetle brand. The New Beetle is as timeless as the original. Our integrated campaign holds a mirror up to its heritage and Chinese culture to position the car as an icon of style,” continued Mintz.

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