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PORSCHE 911 50th Birthday song - (2014) case study (China)

PORSCHE 911 50th Birthday song - (2014) case study (China)

Porsche, seen as a brash noisy car by many in China, decided to tackle this negative head on by creating a happy birthday song (to itself) sung by generations of Porsche engines.

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Porsche - Numbers Language - (2014) 2:23 (China)

Porsche - Numbers Language - (2014) 2:23 (China)

Fred & Farid in Shanghai bring us another idea for Porche, this time it's online social campaign centered on numbers. Porsche wanted to promote the numbers of Porsche, such as how fast it goes from 0-100 and so on.

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Year of the Horse - Fred & Farid create Wechat emoticons

To celebrate the Chinese New Year - or Lunar new year if you'd rather - Fred & Farid Shanghai created a FF Wechat emoticons collection around the horse.

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Porsche - 911 Rear Horsepower Billboards - China

Fred & Farid continue selling Porsche's with huge visual billboards in China.
The 911 is the unique car with the engine placed in the back. "This campaign is a metaphor of Porsche's unique rear engine design." Also, these billboards are really huge.

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Sony A7R "Skydive" (2013) 1:00 (China)

Sony A7R "Skydive" (2013) 1:00 (China)

Feast your eyes on some lovely visuals. That's one way to sell a "Compact. Full frame. Interchangeable lens," camera. Wowzers.

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Porsche - "Away" - China

In this campaign from Porsche China, called "Away" and created by Fred & Farid Shanghai the visual barely even shows the car, because it's too quick to drive away. This campaign was awarded at Grand Prix Stratégies Amaury Medias Du Luxe 2013.

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PETA - Fur Hurts - case study (2013) (China)

PETA - Fur Hurts - case study (2013) (China)

Hand a terrible tarnished brand like PETA over to UK ad legend who filmed that famous British Airways ad with the giant ear in Utah and you get... Surprise! Not sexist crapola and cheap-o stunt, but something that actually can change consumer behavior. Shocker.

Instead of depicting animals skinned alive, they Ogilvy wanted to explain "fur hurts" n much more tactile way. In a way that would initially drwa the consumers in to the beauty.

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We Chat "Father's day" (2013) :30 (China)

We Chat "Father's day" (2013) :30 (China)

VFX company Stardust created a global campaign for China's messaging app WeChat. In this spot, Argentine football phenom Lionel Messi uses WeChat to calm his baby down with some footie juggling tricks from afar.

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Peta "Runway reversal" (2013) 2:40 (U.S.A.)

Peta "Runway reversal" (2013) 2:40 (U.S.A.)

Just in time for New York fashion Week, Peta takes us once again into heavy-handed metaphor land in their usual sloppy way.

But the interesting rub this time is that this was done by Ogilvy & Mather China. They're not allowed to protest in China, but seeing as how the girl in the cage is Chinese, it's pretty freaking obvious who they are targeting.

My favorite quote from from the press release I received was "For obvious political reasons, protest is pointless in China."
I know, right? We never talk about Tiananmen Square. And Falun Gong? Do they serve that with pork or chicken?

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Yuekou online teen girls store has 72 year old grandfather as their main model

It all began one day when grandpa wanted to show his granddaughter something about layering clothes to create a look, he put some on and before he knew it, the young women running the store made him their main muse. See Yuekou for the full picture of grandpa.

According to an interview with Ms. Lv, it all started when one day her grandpa Liu came to help with unpacking: “He picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting.”

From offbeatchina>

Like netizen 东皇薄荷 commented: “He almost feels like Karl Lagerfeld!”

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