China

 
 
 

Levi's Unbuttoned - The Magazine - print, China

The rationale explains "Live unbuttoned is about expressing individuality, living outside conventions and shunning social restraint. So the 501's had to be advertised in the most unrestrained way" - so what do they do? Instead of having an ad inside the magazine they had the magazine inside the ad. Yep, they made little jeans that held the mags and you had to stick your hand down the pants to fish out the reading material. *snicker*
"The concept involved putting the ad outside the magazine. We completly "unbuttoned" how print advertising is approached." And naturally, a stunt is not complete without shilling it on eBay.
TBWA\TEQUILA\ Hong Kong are the guys to call when you want to make minitaure jeans, I guess.

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Adidas - 'Double-Sided' Olympic Flip-Book - print, China

Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – "When 1.3 billion people get behind their athletes Impossible is Nothing."
TBWA\TEQUILA Hong Kong were briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes - their response; a flip book. Enlarge image for more information.

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Adidas - Impossible Jerseys - print, China

As the text on this image explains, the impossible Jerseys were given away with magazines in Hong kong an idea conceived by TBWA\TEQUILA\ Hong Kong:

In late 2007, Adidas briefed TBWA/TEQUILA Hong Kong to excite football fans about the new collection of 2008 adidas Federation Jerseys.
So we decided to recreate autographed jerseys, fold them and place them as cover inserts into Hong Kong’s number one selling youth magazine, MILK.
So overnight, stacks of adidas Federation Jerseys appeared on Hong Kong’s newsstands.
Fans would find France, Argentina, Germany and Spain and every single one was autographed.
It was the first time any magazine had been used to sell apparel in this way.
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Yahoo! 360 Search Engine - Mermaids & Aliens - print, China

DDB Shanghai did these illustrations to show how the 360 search finds things you otherwise might miss.

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Jissbon Ribbed Condoms - Kitchen / Bathroom / bedroom - print, China

Firstell Communications, Shanghai suggest that you may need to soundproof you home if you are going to use those ribbed condoms....

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China Automobile Association - Mirror / Crossroads - print, China

Ice Cream Communications, China shows you just how tricky driving can get after a drink or two. I dig the idea even if the photoshop seems pretty bad.

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DMG's New Volkswagen Beetle Campaign - The New Beetle: A Timeless Classic - print, China

Along with this integrated online and print campaign there's also a unique collectors’ book. The online campaign is at newbeetle.com.cn - and the book will be featured at events taking place in Beijing, Shanghai, Guangzhou, Hangzhou among other cities in China.

“The Beetle campaign reflects DMG’s deep understanding of Chinese culture,” said Dan Mintz, founder and chief creative officer of DMG. “All of our creative work integrates and maintains Chinese tradition, while emphasizing the stylish and iconic values of the classic Beetle brand. The New Beetle is as timeless as the original. Our integrated campaign holds a mirror up to its heritage and Chinese culture to position the car as an icon of style,” continued Mintz.

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Adidas - Impossible is Nothing - China Olympics print campaign part 2

See also the previously posted posters - and the TVC that goes with this.

See also: Adidas - Countdown - (2008) :60 (China)

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South Korean weightlifter Jang Mi Ran: " I never lift alone."
Russian polevaulter Jelena Isinbajeva: "Alone I jump. Together we soar."
USA sprinter Tyson Gay: "Ever seen a nation fly?"
American 400 meters runner Jeremy Wariner: "I run with 600 million legs."
Chinese Taekwondo athlete Yang Shuchun. "They see me but they’ll feel us."
Chu Mu-Yen: "No one gets up when a whole country kicks"
 

Adidas Beijing Moments - press, China

TBWA\Tequila Hong Kong continues their "Beijing Moments" campaign for Adidas, now with posters depicting athletes from around the world with "the whole country behind them" - like the original thought in their "Together in 2008 Impossible is nothing" campaign previously shown here in Adland, depicting thousands of fellow countrymen giving a helping hand to the athletes. You can also see the campaign at adidas.com/beijingmoments Ok that totally stopped working for me so good luck with that I swear it was working a minute ago.

I find the first one kind of creepy due to recent activity around here. But that's probably just me.

Featuring: Chinese Taipei Taekwondo athlete Chu Mu-Yen, Chinese Taipei Taekwondo athlete Yang Shuchun, South Korean weightlifter Jang Mi Ran, Russian polevaulter Jelena Isinbajeva , American 400 meters runner Jeremy Wariner, and USA sprinter Tyson Gay.

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Unicef - Don't Ignore me - print, China

We've seen the "person painted as the background" thing used to sell everything from secure internet to chocolate-chip cookies before - but here it finally makes total sense. In fact, the only way I think this could be made better is if these were real kids sitting around all day like this in an ambient/guerilla stunt. Well done O&M Shanghai. There are 1.5 million underprivileged children in China.

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