China

 
 

Adidas - Impossible is Nothing - China Olympics print campaign part 2

See also the previously posted posters - and the TVC that goes with this.

See also: Adidas - Countdown - (2008) :60 (China)

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South Korean weightlifter Jang Mi Ran: " I never lift alone."
Russian polevaulter Jelena Isinbajeva: "Alone I jump. Together we soar."
USA sprinter Tyson Gay: "Ever seen a nation fly?"
American 400 meters runner Jeremy Wariner: "I run with 600 million legs."
Chinese Taekwondo athlete Yang Shuchun. "They see me but they’ll feel us."
Chu Mu-Yen: "No one gets up when a whole country kicks"
 

Adidas Beijing Moments - press, China

TBWA\Tequila Hong Kong continues their "Beijing Moments" campaign for Adidas, now with posters depicting athletes from around the world with "the whole country behind them" - like the original thought in their "Together in 2008 Impossible is nothing" campaign previously shown here in Adland, depicting thousands of fellow countrymen giving a helping hand to the athletes. You can also see the campaign at adidas.com/beijingmoments Ok that totally stopped working for me so good luck with that I swear it was working a minute ago.

I find the first one kind of creepy due to recent activity around here. But that's probably just me.

Featuring: Chinese Taipei Taekwondo athlete Chu Mu-Yen, Chinese Taipei Taekwondo athlete Yang Shuchun, South Korean weightlifter Jang Mi Ran, Russian polevaulter Jelena Isinbajeva , American 400 meters runner Jeremy Wariner, and USA sprinter Tyson Gay.

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Unicef - Don't Ignore me - print, China

We've seen the "person painted as the background" thing used to sell everything from secure internet to chocolate-chip cookies before - but here it finally makes total sense. In fact, the only way I think this could be made better is if these were real kids sitting around all day like this in an ambient/guerilla stunt. Well done O&M Shanghai. There are 1.5 million underprivileged children in China.

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Red Cross - Rain, House, Bridge - press, China

Soon after the devastating earthquake in China, ad agency Itect, Guangzhou ran this campaign to show people that even a single donation can make a huge difference.

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Ponds - "White beauty sun protection" Shade - posters China

Chinese women, like me, prefer being fair skinned, to the point they even carry umbrella's around to shade their faces from the sun. I'm hiding in giant hats on the beach to avoid ten bazillion freckles, but they're just following their own ideas of style (pale being 'classier' than any orange spray on tan - can't we all agree that it is?).

Taking their target markets avoidance of sunlight to heart, Ponds demonstrate what Pond's white beauty UV protectant cream does - it hides you from the sun. I'd want some, if I didn't know any better and actually have to slap on spf 50 every day - UV protect creams are wussy, Swedish southern sun is not. ;) That said, this is a cute execution, printing extra long posters that fold over themselves - with the logo and Ponds packaging printed on the other side, to create a natural shadow.

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WWF China - Pandas Series- Antelope, Forest, Water (2008) Print (China)

BBH China just launched a new print and outdoor campaign for WWF China. They tell us that in China, WWF suffers a misconception that they only protect pandas. The task was to create a campaign that will change this mindset. The result from BBH is the Pandas Series below.

Antelope:
Saving pandas is not our only mission.
The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population.
Take a closer look at what we do and where you can make a difference. www.wwfchina.

Forest :
Saving pandas is not our only mission.

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Sharp knives cut perfectly - so it is "the perfect cut". Ambient posters, China.

OMG stunning!

To advertise their sharp knives, the brand name which I can not read (is it "long term"?) and ad agency "invisible", guangzhou cut really intricate motifs in thick paper posters and hung them in appropriate places.

A door God, a few lucky fish and a gorgeous looking vase inside.
Who said Chinese advertising was naive? This is fantastic! I want some!

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WWF - Hot water cup - (2007) Guerilla

Campaign objective/ creative brief:
WWF wanted a simple ‘take-away’ to make an impression at the important United Nations Climate Change Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn’t taken. Fortunately action was taken in Bali. During the event, where 250 of these cups were given out to the most influential attendees, Dutch Environmental Minister Jacqueline Cramer said, “the WWF cup dramatically captured the critical nature of the global warming issue.”
Click here for a bigger view
Click image for full view and more photos.

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DHL ‘Super Fast’ - Factory - (2008) :20 (China)

DHL ‘Super Fast’ - Factory - (2008) :20 (China)

Date of 1st Release: 20th January 2008

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DHL ‘Super Fast’ - Garage - (2008) :20 (China)

DHL ‘Super Fast’ - Garage - (2008) :20 (China)

Date of 1st Release: 20th January 2008

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