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Peta "Runway reversal" (2013) 2:40 (U.S.A.)

Peta "Runway reversal" (2013) 2:40 (U.S.A.)

Just in time for New York fashion Week, Peta takes us once again into heavy-handed metaphor land in their usual sloppy way.

But the interesting rub this time is that this was done by Ogilvy & Mather China. They're not allowed to protest in China, but seeing as how the girl in the cage is Chinese, it's pretty freaking obvious who they are targeting.

My favorite quote from from the press release I received was "For obvious political reasons, protest is pointless in China."
I know, right? We never talk about Tiananmen Square. And Falun Gong? Do they serve that with pork or chicken?

 

Yuekou online teen girls store has 72 year old grandfather as their main model

It all began one day when grandpa wanted to show his granddaughter something about layering clothes to create a look, he put some on and before he knew it, the young women running the store made him their main muse. See Yuekou for the full picture of grandpa.

According to an interview with Ms. Lv, it all started when one day her grandpa Liu came to help with unpacking: “He picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting.”

From offbeatchina>

Like netizen 东皇薄荷 commented: “He almost feels like Karl Lagerfeld!”

Commercials: 
 

Angry birds invade China via McDonald's & TBWA

Angry birds have invaded China by way of McDonald's. A special location-based campaign created by TBWA\ Shanghai in collaboration with Rovio allows game-players who visit McDonald's to unlock special hidden game modes and get free Power-Ups. Oh Finland, once you sold tyres all over the world, then cutting edge cellphones, and now you're the king of smart-phone games.

The location-based campaign is available to the millions of Angry Birds fans on iOS devices in China and serves as an invitation to others to join in and download the game.

Commercials: 
 

McDonald's - Angry Birds at McDonald's - (2012) :30 (China)

McDonald's - Angry Birds at McDonald's - (2012) :30 (China)

TBWA China brings us Angry Birds!

 

Lynx - Little Brother / Shower like a man - (2012) :90 (China)

Lynx - Little Brother / Shower like a man - (2012) :90 (China)

In China the term "Little Brother" is a commonly used euphemism for penis. This ad for Lynx has some fun with that term.

 

Greenpeace: Less Boats More Fish

There seems to be a rule for pro-bono advertising - the grammar and spelling usually sucks. The illustration however, is lovely.

Tuna industry must chart future with ‘less boats, more fish’ says Greenpeace. They do know their grammar, actually, as they write We need fewer boats, more fish to save our oceans, but that wouldn't fit as nicely on the poster.

Commercials: 
 

Altoids Curiously Strong Facts - Restaurant

Altoids Curiously Strong Facts - Restaurant

In their new Curiously Strong Facts campaign, via Energy BBDO, Blacklist’s Wizz and Flying V have created a trio of charming and clever spots which retell history infused with little-known Altoids factoids.

 

Samsonite - Heaven & Hell - (print) - China

The company that created this animated visual feast is aptly named "Illusion", and I love how in China, the idea of air travel for humans is still a pampered angelic heaven, while the poor bags have to endure hell. Flying in to New York I must have been mistaken for luggage. Yes, it was hell, thanks for asking.

Commercials: 
 

Semir - "IEverything Tee" 2011, Draftfcb China

Semir - "IEverything Tee" 2011, Draftfcb China

A viral campaign created by Draftfcb for Chinese fashion brand Semir has rocketed to prominence among Chinese teenagers with 2.5 million video downloads since launching on March 25. The campaign, currently moving into other major media platforms, is focused on Semir’s sub-brand called “Tee” with the overall theme of the campaign being, “Everything can be Tee.”

Draftfcb launched the campaign with six high-energy videos shot in Los Angeles that demonstrate speed, agility, collaboration and achievements in creating something highly personalised.

 

Fantasy Westward Journey TV (2010) :30 (China)

Fantasy Westward Journey TV (2010) :30 (China)

Lunar Films Teams with Nathan Love and Hopr for J. Walter Thompson Shanghai's Fantasy Westward Journey TV Campaign

NEW YORK and SHANGHAI -- World-class animation studio Nathan Love (www.NathanLove.com) is very proud to detail its collaborations with director Willis Wong, Lunar Films and Hopr in producing two broadcast/web spots for J. Walter Thompson Shanghai and their clients at NetEase. The innovative spots starring celebrity Jay Chou and promoting Fantasy Westward Journey, one of China's most popular online games, recently debuted in high-profile broadcast and cable outlets across China.

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