China

 
 

Adidas - Impossible is Nothing - China Olympics print campaign part 2

See also the previously posted posters - and the TVC that goes with this.

See also: Adidas - Countdown - (2008) :60 (China)

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Adidas - Countdown - (2008) :60 (China)

“Countdown” is the TVC running predominantly in HK but also a bit in China. No print.

Imagine the pressure when the hopes and wishes of an entire nation are on one's shoulders.

adidas certainly understands the moment, which is why the film depicts thousands of the athletes countrymen sharing it together.

Together in 2008, Impossible is Nothing.

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Adidas - Gametime - (2008) :30 (China)

“Gametime” is the TVC running in China only, together with print.

Imagine the pressure when the hopes and wishes of an entire nation are on one's shoulders.
adidas certainly understands the moment, which is why the film depicts thousands of the athletes countrymen sharing it together.
Together in 2008, Impossible is Nothing.

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Minsheng Bank - Olympic / Mobius Strip - (2008) :30 (China)


Agency: DMG

The Olympics-inspired TV campaign is DMG’s most high-profile work for the banking giant and targets the mass market across Greater China. It is designed to raise awareness of the Minsheng Banking brand by capitalizing on nationwide Olympic fever.
The movements of all the gymnasts are traced by an iridescent light that morphs them into a swirl as they spin and dismount. A Mobius strip - a strip of paper with a half-twist that joins together to form a single strip - emerges spinning onto the screen to represent infinity and finally evolves into the Minsheng Bank “S’-shaped logo.

The relevance of the Mobius strip relates to Minsheng Bank’s commitment to "Service and Dedication That Never Ends".

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Ikea - Elder Brother - (2008) :30 (China)


Agency: Leo Burnett Hong Kong

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South Korean weightlifter Jang Mi Ran: " I never lift alone."
Russian polevaulter Jelena Isinbajeva: "Alone I jump. Together we soar."
USA sprinter Tyson Gay: "Ever seen a nation fly?"
American 400 meters runner Jeremy Wariner: "I run with 600 million legs."
Chinese Taekwondo athlete Yang Shuchun. "They see me but they’ll feel us."
Chu Mu-Yen: "No one gets up when a whole country kicks"
 

Adidas Beijing Moments - press, China

TBWA\Tequila Hong Kong continues their "Beijing Moments" campaign for Adidas, now with posters depicting athletes from around the world with "the whole country behind them" - like the original thought in their "Together in 2008 Impossible is nothing" campaign previously shown here in Adland, depicting thousands of fellow countrymen giving a helping hand to the athletes. You can also see the campaign at adidas.com/beijingmoments Ok that totally stopped working for me so good luck with that I swear it was working a minute ago.

I find the first one kind of creepy due to recent activity around here. But that's probably just me.

Featuring: Chinese Taipei Taekwondo athlete Chu Mu-Yen, Chinese Taipei Taekwondo athlete Yang Shuchun, South Korean weightlifter Jang Mi Ran, Russian polevaulter Jelena Isinbajeva , American 400 meters runner Jeremy Wariner, and USA sprinter Tyson Gay.

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Coca-Cola - Olympic city - (2008) :60 (China)


Coca-Cola countdowns to the Olympics in this rah-rah ad created by Red Lounge, Shanghai directed by Psyop and produced by Stink. Kudos to Massivemusic for the score.

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Unicef - Don't Ignore me - print, China

We've seen the "person painted as the background" thing used to sell everything from secure internet to chocolate-chip cookies before - but here it finally makes total sense. In fact, the only way I think this could be made better is if these were real kids sitting around all day like this in an ambient/guerilla stunt. Well done O&M Shanghai. There are 1.5 million underprivileged children in China.

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Red Cross - Rain, House, Bridge - press, China

Soon after the devastating earthquake in China, ad agency Itect, Guangzhou ran this campaign to show people that even a single donation can make a huge difference.

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Ponds - "White beauty sun protection" Shade - posters China

Chinese women, like me, prefer being fair skinned, to the point they even carry umbrella's around to shade their faces from the sun. I'm hiding in giant hats on the beach to avoid ten bazillion freckles, but they're just following their own ideas of style (pale being 'classier' than any orange spray on tan - can't we all agree that it is?).

Taking their target markets avoidance of sunlight to heart, Ponds demonstrate what Pond's white beauty UV protectant cream does - it hides you from the sun. I'd want some, if I didn't know any better and actually have to slap on spf 50 every day - UV protect creams are wussy, Swedish southern sun is not. ;) That said, this is a cute execution, printing extra long posters that fold over themselves - with the logo and Ponds packaging printed on the other side, to create a natural shadow.

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