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Ponds - "White beauty sun protection" Shade - posters China

Chinese women, like me, prefer being fair skinned, to the point they even carry umbrella's around to shade their faces from the sun. I'm hiding in giant hats on the beach to avoid ten bazillion freckles, but they're just following their own ideas of style (pale being 'classier' than any orange spray on tan - can't we all agree that it is?).

Taking their target markets avoidance of sunlight to heart, Ponds demonstrate what Pond's white beauty UV protectant cream does - it hides you from the sun. I'd want some, if I didn't know any better and actually have to slap on spf 50 every day - UV protect creams are wussy, Swedish southern sun is not. ;) That said, this is a cute execution, printing extra long posters that fold over themselves - with the logo and Ponds packaging printed on the other side, to create a natural shadow.

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WWF China - Pandas Series- Antelope, Forest, Water (2008) Print (China)

BBH China just launched a new print and outdoor campaign for WWF China. They tell us that in China, WWF suffers a misconception that they only protect pandas. The task was to create a campaign that will change this mindset. The result from BBH is the Pandas Series below.

Antelope:
Saving pandas is not our only mission.
The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population.
Take a closer look at what we do and where you can make a difference. www.wwfchina.

Forest :
Saving pandas is not our only mission.

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Psyop Adidas CVA - Angels - (2008) :60 (China)

Psyop Adidas CVA - Angels - (2008) :60 (China)

CVA (Chinese Volleyball Association) is the forth and final spot in Psyop's Adidas campaign for the Beijing Olympics. The previous spots were Together, Zheng Zhi and Hu Jia.
Adidas - Hu Jia (2008) 0:60 (China), Adidas - Zheng Zhi (2008) 0:60 (China), Adidas - Together - (2008) :60 (China)

 

Sharp knives cut perfectly - so it is "the perfect cut". Ambient posters, China.

OMG stunning!

To advertise their sharp knives, the brand name which I can not read (is it "long term"?) and ad agency "invisible", guangzhou cut really intricate motifs in thick paper posters and hung them in appropriate places.

A door God, a few lucky fish and a gorgeous looking vase inside.
Who said Chinese advertising was naive? This is fantastic! I want some!

Commercials: 
 

WWF - Hot water cup - (2007) Guerilla

Campaign objective/ creative brief:
WWF wanted a simple ‘take-away’ to make an impression at the important United Nations Climate Change Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn’t taken. Fortunately action was taken in Bali. During the event, where 250 of these cups were given out to the most influential attendees, Dutch Environmental Minister Jacqueline Cramer said, “the WWF cup dramatically captured the critical nature of the global warming issue.”
Click here for a bigger view
Click image for full view and more photos.

Commercials: 
 

DHL ‘Super Fast’ - Factory - (2008) :20 (China)

DHL ‘Super Fast’ - Factory - (2008) :20 (China)

Date of 1st Release: 20th January 2008

 

DHL ‘Super Fast’ - Garage - (2008) :20 (China)

DHL ‘Super Fast’ - Garage - (2008) :20 (China)

Date of 1st Release: 20th January 2008

 

DHL ‘Super Fast’ - Business Center - (2008) :20 (China)

DHL ‘Super Fast’ - Business Center - (2008) :20 (China)

The water guy hasn't even changed the water yet.

Date of 1st Release: 20th January 2008

 

DHL ‘Super Fast’ - Shop - (2008) :20 (China)

DHL ‘Super Fast’ - Shop - (2008) :20 (China)

A simple idea, shot in a room full of mannequins.

Date of 1st Release: 20th January 2008

 

Red Bull in China wants you to mix your drinks - Posters

These delicious looking posters illustrated by Brendan Monroe tip bar goers to Red Bull mixed drinks The Flaming Bull and Bull Breeze. Sadly, no Ladyboy - I would love to have seen that as artwork. The posters could be seen in hep bars in Beijing, Shanghai and Guangzhou. Agency was Ogilvy Action, Beijing.

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