Finland

 
 

Sol "Minna Parikka, Shoe Designer" (2016) 3:18 (Finland)

Sol "Minna Parikka, Shoe Designer" (2016) 3:18 (Finland)

Sol beer celebrates Local Heroes. IN this case, Minna Parikka, Shoe Designer who started a shoe company at 25 after getting fired. Her shoes are delightfully offbeat and very Finnish. But she's doing quite well and selling her shoes in 25 countries including the States.

 

Sol Beer "Ilahu Boards" (2016) 5;25 (Finland)

Sol Beer "Ilahu Boards" (2016) 5;25 (Finland)

Sol Beer celebrates local heroes in Finland-- people who have made bold choices to live their lives how they want to and follow their passion.

 

Bob Isherwood "kidnapped" in Cannes 2016

Bob Isherwood "kidnapped" in Cannes 2016

‘Can trolling be a force for good in advertising?’ is a seminar due to be held later today at the Forum in Cannes, to draw attention to it Bob Isherwood was 'kidnapped' and three masked men read out a ransom note as the former worldwide creative director of Saatchi & Saa

 

HSL "Sensitive to touch" (2016) 30 (Finland)

HSL "Sensitive to touch" (2016) 30 (Finland)

HSL has a new travel card reader that has a touch screen. Instead of just telling you that, our favorite Finnish shop Agency 358 Helsinki created a sensual spot with a breathy voice over (in French) no less that explains ze card reader, she is sensitive to touch, non?

 

Helsinki Region Transport has some sexy new card readers

Helsinki Region Transportation has some new card readers that are touch sensitive or perfect for groups. This print (and French headlines) put the concept over the sensual top, reminding me of perfume ads. But it also makes sense conceptually, as the new card readers are from France. Very silly. I love it.

Commercials: 
 

Koskenkorva "The great wall" (2016) 1:22 (Finland)

Koskenkorva "The great wall" (2016) 1:22 (Finland)

Koskenkova is vodka from a village.

 

Koskenkorva "Vodka from a village" (2016) 1:00 (Finland)

 Koskenkorva "Vodka from a village" (2016) 1:00 (Finland)

Koskenkorva doesn't have a bustling city with hip hop stars and big buildings and fancy cars. Nope, it's just a small village of Finns who make Koskenkorva in the town the Vodka is named after. Great positioning for what I have been told, is a bottom-of-the-shelf vodka.

 

Arla: The cheese that keeps you going forward

Arla is the cheese that doesn't over promise. It's not about being able to climb a mountain. More like getting the vacuuming done because it's high on protein and low on fat. Fun art direction.

Commercials: 
 

Donald Duck Magazine "The duck and the boy" (2016) 2:00 (Finland)

Donald Duck Magazine "The duck and the boy" (2016) 2:00 (Finland)

Finland is a huge Donald Duck fan. So much so that one million Finns read Aku Ankka, Donald Duck Magazine, every week. Most Finns grew up learning how to read with Donald Duck so it's a big deal.

 

Helsinki Region transport want you to go west!

Helsinki metro's western extension is going to open in August of this year. Helsinki Region Transport wanted to send a ’save the date’ message. So they created a campaign that is visually centered around the M symbol in orange, which is the color of Helsinki Metro. Simple, and to the point.

Commercials: 

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