Helsinki metro's western extension is going to open in August of this year. Helsinki Region Transport wanted to send a ’save the date’ message. So they created a campaign that is visually centered around the M symbol in orange, which is the color of Helsinki Metro. Simple, and to the point.
Arto has hidden powers Not only can he somehow, some way, get a lower fair when traveling on Helsinki Region Transport's bus system, but-- he has the power to stop the bus.* This spot is so hilarious, it reminds me of those 1970's "true science fiction," specials