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Lotto - Dreaming can change your life - (2014) :45 (Finland)

Lotto - Dreaming can change your life - (2014) :45 (Finland)

A pretty standard dream ad, where seemingly regular every day things are dream vehicles The future house with kids. The racing car. The expensive cello. The wild horses.

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Cancer Society Of Finland "Case Study" (2014) 2:00 (Finland)

Cancer Society Of Finland "Case Study" (2014) 2:00 (Finland)

Agency 358 brings us a case study for their anti-smoking effort for Tobaccobody.fi It's a far cry from the old 1950's-style education.

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Helsinki Region transport celebrates its commuters

358 Helsinki created a campaign that shines the spotlight on the now million plus riders who have taken public transportation. They used Finnish photographer Lauri Eriksson to capture the uniqueness of each commuter and housed them in print, out of home, and digitally, too.

Love this.

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Smoking changes you

Nice, simple interactive print from Helsinki's 358 to demonstrate the physical changes that occur after years of smoking. Yikes.

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Agency 358 wants you to burn calories, not ciggies!

In 2008, Helsinki based Agency 358 launched Burn! A youth-oritented magazine anti-smoking campaign for the Cancer Society of Finland. Since then, 750 000 copies have been printed and handed out in schools, shopping centers and events.
Their latest sport-oriented issue decided to try a different take from the usual morbid "you'll get cancer and a host of other problems" tactic, choosing instead to focus on the positive attributes of not smoking. Because let's face it. You're not going to be an athlete or even stay active with those ciggies burning between your fingers.

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Welcome to Hel. Helsinki, that is.

I tell you, for a transportation client, Helsinki Regional Transport have a nice sense of humor.

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Fosters Radler

Beer + Beverage = Radler. Which if my sources are correct, is Beer and soda. Or beer and lemonade, judging by the photo.

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Helsinki Region Transport Fact Campaign

More from the Helsinki Region Transport, urging you to take public transportation rather than drive.

OKay I'm down with public transportation. But only if it's in a lovely tilt-shift art direction world.

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HSL: Take a Spring Break From Driving

Helsinki is growing. And that's both a good and bad thing. Good for the economy. Bad for the car commute. Helsinki Region Transport wanted to target drivers for the first time and encourage them to start taking public transportation.

Drivers, who when polled, said they were too lazy to find where to get a transportation cards.

Instead of showing the benefit to public transportation, Helsinki Agency 358 chose to highlight the problems of driving instead. And then offer a bigger incentive.

For the duration of the "Take a Spring Break from Driving" campaign (which breaks today) everyone who signs up for the first time will get the HSL travel card delivered to their homes and two weeks travel-time for free.

Wow. Can we say "hand holding?"

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Cursing Slaughterhouse: #★ϟ*! Posters for Kellohalli

Lets have the Finnish gais explain:

In the "meat-packing district" area of Helsinki, in an old slaughterhouse renamed Kellohalli opened as a restaurant. Kellohalli has a different approach to food. Food is seen as fuel, a stimulant, a topic. Food can be anything, even a way to express feelings.
The Helsinki World Design Capital 2012 wanted to highlight Kellohalli as one of its main events. We did four posters to communicate the essence of Kellohalli.

In other words, food is sex. Dirty. Messy. A mashup. Gross. And oh so yum. Yikes. Pork Chops. Chicken legs. Cucumbers. If your mind went dirty places at those words, you need to visit Kellohalli. Also: OMG YOU PERV. Call me.

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