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Kemira "Board Experience" (2014) 1:15 (Finland)

Kemira "Board Experience"  (2014) 1:15 (Finland)

Paper making begins at a molecular level. And this high-tech video from Helsinki-based 358 proves it in Blade Runner fashion. To make the kind of cardboard customers want, chemicals influence molecules.

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There's no reason to be scared of public transport

The Helsinki Regional Transport Authority (HSL) wanted to target senior citizens who were unfamiliar with HSL's the travel card. There was a belief among that target who felt both the public transport and the card were difficult to use.

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358 Helsinki and hip hop star Elastinen launch Arla Protein

Global dairy company Arla wanted to launch their product Arla Protein - a quark with 20 grams of protein - with a bang. (Quark for those who don't know, is kind of like cottage cheese.)

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Lotto - Dreaming can change your life - (2014) :45 (Finland)

Lotto - Dreaming can change your life - (2014) :45 (Finland)

A pretty standard dream ad, where seemingly regular every day things are dream vehicles The future house with kids. The racing car. The expensive cello. The wild horses.

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Cancer Society Of Finland "Case Study" (2014) 2:00 (Finland)

Cancer Society Of Finland "Case Study" (2014) 2:00 (Finland)

Agency 358 brings us a case study for their anti-smoking effort for Tobaccobody.fi It's a far cry from the old 1950's-style education.

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Helsinki Region transport celebrates its commuters

358 Helsinki created a campaign that shines the spotlight on the now million plus riders who have taken public transportation. They used Finnish photographer Lauri Eriksson to capture the uniqueness of each commuter and housed them in print, out of home, and digitally, too.

Love this.

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HSL "Face of Public Transportation Making of" (2013) 2:40 (Finland)

HSL "Face of Public Transportation Making of" (2013) 2:40 (Finland)

This is fun. Agency 358 wanted to celebrate the fact that Helsinki Transportation has passed the million rider milestone. They invited Finnish photographer Lauri Eriksson to celebrate these people.

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Smoking changes you

Nice, simple interactive print from Helsinki's 358 to demonstrate the physical changes that occur after years of smoking. Yikes.

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Agency 358 wants you to burn calories, not ciggies!

In 2008, Helsinki based Agency 358 launched Burn! A youth-oritented magazine anti-smoking campaign for the Cancer Society of Finland. Since then, 750 000 copies have been printed and handed out in schools, shopping centers and events.
Their latest sport-oriented issue decided to try a different take from the usual morbid "you'll get cancer and a host of other problems" tactic, choosing instead to focus on the positive attributes of not smoking. Because let's face it. You're not going to be an athlete or even stay active with those ciggies burning between your fingers.

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Norwegian "common sense: Bus stop" (2013) :30 (Finland)

Norwegian "common sense: Bus stop" (2013) :30 (Finland)

Norwegian airlines isn't a budget airline. It's a common sense airline. In addition to saving on prices and fuel (which is common sense) Norwegian also flies to direct airports, and not regional ones. Smart branding idea.

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