Finland

 
 

Welcome to Hel. Helsinki, that is.

I tell you, for a transportation client, Helsinki Regional Transport have a nice sense of humor.

Commercials: 
Country: 
Ad type: 
 

Fosters Radler

Beer + Beverage = Radler. Which if my sources are correct, is Beer and soda. Or beer and lemonade, judging by the photo.

Commercials: 
Country: 
Ad type: 
 

Helsinki Region Transport Fact Campaign

More from the Helsinki Region Transport, urging you to take public transportation rather than drive.

OKay I'm down with public transportation. But only if it's in a lovely tilt-shift art direction world.

Commercials: 
Country: 
Ad type: 
 

HSL: Take a Spring Break From Driving

Helsinki is growing. And that's both a good and bad thing. Good for the economy. Bad for the car commute. Helsinki Region Transport wanted to target drivers for the first time and encourage them to start taking public transportation.

Drivers, who when polled, said they were too lazy to find where to get a transportation cards.

Instead of showing the benefit to public transportation, Helsinki Agency 358 chose to highlight the problems of driving instead. And then offer a bigger incentive.

For the duration of the "Take a Spring Break from Driving" campaign (which breaks today) everyone who signs up for the first time will get the HSL travel card delivered to their homes and two weeks travel-time for free.

Wow. Can we say "hand holding?"

Commercials: 
Country: 
Ad type: 
 

HIV Foundation/AIDS Council Finland - Places (for women) (2012) :30 (Finland)

While the first PSA posters for this "places" campaign, which showed only a womans crotch and the check-in status caused some backlash in that they were "slut shaming" (but not really), this one shows the mans crotch as the object to be checked into. Equal opportunity objectifying. Or, to catch a snippet from the linked post, everyone relax a little, step back and try to see the point.

Country: 
Commercials: 
 

Spinfy - Making kids read again - (2012)

Spinfy have figured out how to jam magical fairy tales into apps that will spellbind kids and make them want to read. That's a neat hack, that. They do all this from a gravel pit in Finland, apparently. Once inside the teeny cabin you'll find every fairy tale joke you can muster deadpanned, a team of animators dressed like santas helpers, and even grandma.

Country: 
Commercials: 
 

Cursing Slaughterhouse: #★ϟ*! Posters for Kellohalli

Lets have the Finnish gais explain:

In the "meat-packing district" area of Helsinki, in an old slaughterhouse renamed Kellohalli opened as a restaurant. Kellohalli has a different approach to food. Food is seen as fuel, a stimulant, a topic. Food can be anything, even a way to express feelings.
The Helsinki World Design Capital 2012 wanted to highlight Kellohalli as one of its main events. We did four posters to communicate the essence of Kellohalli.

In other words, food is sex. Dirty. Messy. A mashup. Gross. And oh so yum. Yikes. Pork Chops. Chicken legs. Cucumbers. If your mind went dirty places at those words, you need to visit Kellohalli. Also: OMG YOU PERV. Call me.

Commercials: 
Country: 
Ad type: 
 

Fragile Childhood - Monsters - (2012) :30 (Finland)

Monsters.

This creepy PSA shows what children may see when their parents are drunks.

Makes you shudder.

Country: 
Commercials: 
 

Radio Aalto - Layoff - (2012)

Insight: There are situations where you shouldn't laugh. If you laugh there, something must be really funny.

Country: 
Commercials: 
 

Bloody Hammer. (Agency 358, Helsinki)

File under delightfully macabre. Finnish Agency 358 Helsinki created this poster for "Hush," along with a teaser: bloody hammers placed around Helsinki movie theaters.

My question is, why bother with the poster? You had me at bloody hammers.

Update: Agency 358 wasn't behind the poster, only the activation elements. It was in fact Scanbox Entertainment who did the poster.

Country: 
Commercials: 

Pages

Top