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Cancer Society Of Finland "Case Study" (2014) 2:00 (Finland)

Cancer Society Of Finland "Case Study" (2014) 2:00 (Finland)

Agency 358 brings us a case study for their anti-smoking effort for Tobaccobody.fi It's a far cry from the old 1950's-style education.

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Helsinki Region transport celebrates its commuters

358 Helsinki created a campaign that shines the spotlight on the now million plus riders who have taken public transportation. They used Finnish photographer Lauri Eriksson to capture the uniqueness of each commuter and housed them in print, out of home, and digitally, too.

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HSL "Face of Public Transportation Making of" (2013) 2:40 (Finland)

HSL "Face of Public Transportation Making of" (2013) 2:40 (Finland)

This is fun. Agency 358 wanted to celebrate the fact that Helsinki Transportation has passed the million rider milestone. They invited Finnish photographer Lauri Eriksson to celebrate these people.

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Smoking changes you

Nice, simple interactive print from Helsinki's 358 to demonstrate the physical changes that occur after years of smoking. Yikes.

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Agency 358 wants you to burn calories, not ciggies!

In 2008, Helsinki based Agency 358 launched Burn! A youth-oritented magazine anti-smoking campaign for the Cancer Society of Finland. Since then, 750 000 copies have been printed and handed out in schools, shopping centers and events.
Their latest sport-oriented issue decided to try a different take from the usual morbid "you'll get cancer and a host of other problems" tactic, choosing instead to focus on the positive attributes of not smoking. Because let's face it. You're not going to be an athlete or even stay active with those ciggies burning between your fingers.

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Norwegian "common sense: Bus stop" (2013) :30 (Finland)

Norwegian "common sense: Bus stop" (2013) :30 (Finland)

Norwegian airlines isn't a budget airline. It's a common sense airline. In addition to saving on prices and fuel (which is common sense) Norwegian also flies to direct airports, and not regional ones. Smart branding idea.

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Welcome to Hel. Helsinki, that is.

I tell you, for a transportation client, Helsinki Regional Transport have a nice sense of humor.

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Fosters Radler

Beer + Beverage = Radler. Which if my sources are correct, is Beer and soda. Or beer and lemonade, judging by the photo.

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Helsinki Region Transport Fact Campaign

More from the Helsinki Region Transport, urging you to take public transportation rather than drive.

OKay I'm down with public transportation. But only if it's in a lovely tilt-shift art direction world.

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HSL: Take a Spring Break From Driving

Helsinki is growing. And that's both a good and bad thing. Good for the economy. Bad for the car commute. Helsinki Region Transport wanted to target drivers for the first time and encourage them to start taking public transportation.

Drivers, who when polled, said they were too lazy to find where to get a transportation cards.

Instead of showing the benefit to public transportation, Helsinki Agency 358 chose to highlight the problems of driving instead. And then offer a bigger incentive.

For the duration of the "Take a Spring Break from Driving" campaign (which breaks today) everyone who signs up for the first time will get the HSL travel card delivered to their homes and two weeks travel-time for free.

Wow. Can we say "hand holding?"

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