The Helsinki Regional Transport Authority wanted to encourage older people to start using the travel card. Problem was older people were afraid of using it, thinking it was difficult or they would be embarrassed trying to suss it out.
To promote its ultra fast 4G network, telecom company DNA threw down a challenge to kite surfer Juuso Tilaéus, to see if he could cross the Gulf Of Finland in the fastest time.
Finally someone has done what we've always done--namely taking lyrics from songs and saying them as if it were regular communication. Very weird and very funny.
Finnish milk brand Arla started selling exclusively local milk. To reflect this, Agency 358 redesigned their packaging. Featuring water color illustrations, each color represents a different type of milk-- low-fat, probiotic, non-lactose, etc. Very pretty stuff. I imagine they really pop on the shelf.
Helsinki Region Transport had a little fun showing off all the places you can go with nothing but one ticket and a camera. They showcased very popular tourist destinations in and around Helsinki, with very typical tourists. Funny stuff, especially the Brits outside the Sauna.
With Helsinki Transport Region, all you need is a ticket and a camera, and you can travel freely on the metro, buses, commuter trains and the ferry. I love the simple idea of using the ticket at a camera ot photograph typically touristy things (and typically touristy tourists.)
The destinations, in case anyone is wondering are:
The Helsinki Regional Transport Authority (HSL) wanted to target senior citizens who were unfamiliar with HSL's the travel card. There was a belief among that target who felt both the public transport and the card were difficult to use.
Global dairy company Arla wanted to launch their product Arla Protein - a quark with 20 grams of protein - with a bang. (Quark for those who don't know, is kind of like cottage cheese.)