Finland

 
 

Sibelius Academy: Visual Identity.

So check this out. Some people don't just hear music, but they see colors and geometric shapes as a visual aid. They call this neurological condition Synesthesia.

Two well known artists who suffered from it were Wassily Kandisnky and a Finnish composer named Jean Sibelius.

Agency 358 Helsinki was tasked with coming up with a visual identity for the Sibelius Academy. Since no one round the office had this condition (or LSD) they went with the next best option: Creating software that analyzed music according to pitch, timber, tempo etc, and transformed it into colors. It's kinda like they asked Sibelius himself to design the identity.

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NYT battle - Real Life game - NYT.fi

NYT.fi magazines motto is "right here, right now" and they wanted more eyballs on their website. Helsingin Sanomat responded by coming up with a battle concept, three teams lead by celebs had to complete tasks across the city of Helsinki in one day, and points given in the shape of like & shares on facebook were added to their score. Make a bus driver laugh. Breakdance in the central station. Freestyle rap to someone over 50. Collect five kisses from strangers. As the teams sped through their tasks, the clips generated brought the traffic to NYT.fi.

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HIV Foundation/AIDS Council Finland - Places - Woman, Man and butt - (2012)

Beware of the many people who have checked in before you. That's the thought McCann Helsinki shows with these images, where a woman's va-jay-jay, a mans trouser snake and even a mans ass are "place" where you can "check in". Lets face it, you know you're not the first.

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VEIKKAAJA SPORTS MAGAZINE: SUPPORTERS FROM FINLAND
 

SELLING FINNISH FOOTBALL FANS

1. OBJECTIVE
Veikkaaja is the biggest Sports Magazine in Finland.
Every summer as football season starts, the sales dip.
Veikkaaja needed to boost both football and sales.

2. INSIGHT
Finland is not a Great Football nation ,but a Great Nation of Sports Fans
It was time for the Football World Cup.
But again, Finland was not playing in the Final Tournament and Finnish Fans
were cheering for other nations as they would have been their own.

3. IDEA
We gave birth to an imaginary entrepreneur and his company that sold Finnish Football Fans
who had no team of their own to cheer for.
People volunteered as fans and were promised a chance to get to South
Africa to cheer for their favourites.
Later on Veikkaaja claimed its role as a proud sponsor of the company.

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Trade Union ERTO: Top Scorer
Trade Union ERTO: Until Death Do Us Apart
 

How much do you love your work?

ERTO differs from other trade unions by its individual services for people in different life situations. By these ads we targeted a) individuals having problems in combining career and family (Top Scorer) and b) individuals who don't want to tie themselves to one employer (Until Death Do Us Apart).

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Viagra: Wood
 

Viagra: Wood

We are only showing the product benefits: the renewed self-assurance and the endurance.

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The Evangelical Lutheran Church of Finland press campaign from TBWA

This campaign from the The Evangelical Lutheran Church of Finland is trying to attract a new audience to the church. As visuals they have both a black Jesus, a female Jesus, a gay couple asking "what would Jesus do?" and a hippie-styled poster with the line "Jesse really digs ya man"

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