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McDonald's France wants you to come as you are

McDonald's is official partner of the UEFA Euro 2016 and it wanted to extended a welcome hand to the European fans who will descend on France this summer. Under their tagline Come As You Are, BETC Paris and McDonald’s celebrates all fans, regardless of the teams they support.

Commercials: 
 

Transavia "#HolidaysOnDemand" (2016) 1:48 (France)

Transavia "#HolidaysOnDemand" (2016) 1:48 (France)

Introducing the first VoD platform that gets you moving. Transavia partnered with Canal to create an extra option along side each movie: the HOD option.

 

Kalenji X Rosapark "#eatyourrun" (2016) 1:48 (France)

Kalenji X Rosapark "#eatyourrun" (2016) 1:48 (France)

Most sports brands tout performance. For Kalenji it's all about pleasure. For their new shoe, Kalenji and Rosapark decided to have some fun by creating a menu where you pay in kilometers. I love this.

 

Heetch "young people support Heetch" (2016) :46 (France)

Heetch "young people support Heetch" (2016) :46 (France)

Heetch is a French ridesharing company like Lyft and Uber and it is about as welcome in France's government as those other companies are in Austin. Soon,

 

Peugeot "Better Sensations" (2016) 1:00 (France)

Peugeot "Better Sensations" (2016) 1:00 (France)

Very fun spot featuring the "story" behind Novak Djokovic's tennis playing. As a boy we see the young Djokovic stuck in violin class. An errant tennis ball comes in and bam! He springs to life.

 

GMF "We are for those" (2016) 1:15 (France)

GMF "We are for those" (2016) 1:15 (France)

GMF has been the leading insurer of public sector workers for the past 80 years. To celebrate their commitment, TBWA\Paris has launched "We are for those," a manifesto spot decreeing all the people they are for: The ones who help each other. The one who are compassionate.

 

Dignity Institute, talking bones DM images

While you can watch the case study explanation of the "talking bones" campaign here, the x-ray records need to be seen on their own. The x-rays are of Arta, Adnan and Fideles bones, revealing the torture that their bodies have suffered through.

Commercials: 
 

Dignity Institute - Talking Bones - (2016) 1:47 (France)

Dignity Institute - Talking Bones - (2016) 1:47 (France)

More than 125,000 political violence and torture victims live in France, but you never notice them. You can't see what their bodies have suffered through. The French government has still not implemented a health and social security policy to help or assist victims.

 

Caudlíe "Powered by the grape" (2016) :30 (France)

Caudlíe "Powered by the grape" (2016) :30 (France)

Girl dances in the rain and eats grapes. She needs the grapes. For soothing hydration. This spot is for Caudlíe's new Vinosource line of cosmetic products. Catchy music.

 

Mouvement du Nid "Bad pleasure" (2016) :50 (France)

Mouvement du Nid  "Bad pleasure" (2016) :50 (France)

What seems like NSFW at first isn't. The message at the end is really powerful, though. The only people who take pleasure from prostitution are the criminals. The client, Mouvement du Nid association offers assistance to more than 5000 prostitutes each year.

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