France

 
 

Vittel . Water Refresh Cap (2014) :45 (France)

Vittel . Water Refresh Cap (2014) :45 (France)

This brilliant little invention on Vittel's liter bottle caps could make me buy their water loyally forever. See, people at Ogilvy Paris must have figured out that people like me who take espresso intravenously all day, plain forget to also drink water.

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B&B Hotels "Conference Call" (2014) :30 (France)

B&B Hotels "Conference Call" (2014) :30 (France)

When you're staying in a hotel, free high speed internet access is a very good thing. Otherwise…

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B&B Hotels "Gym" (2014) :30 (France)

B&B Hotels "Gym" (2014) :30 (France)

In B&B Hotels there's free high-speed internet access. So you won't end up buffering at a bad time...

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Mcdonald's France creates well-designed works of art

This is the nicest designed fast food iconography I have seen. There's a TV spot that goes along with it, but I think in this case, the OOH is the stronger component.

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McDonald's "Picto" (2014) :40 (France)

McDonald's "Picto" (2014) :40 (France)

When French kids aren't expressing their anarchy through tagging trains, buildings and bridges, they're banning together to tag empty billboards with beautifully designed artistic renderings of McDonald's food. Hide your kids, hide your wives.

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Drunk Driving Prevention "Before I die" (2014) 2:00 (France)

Drunk Driving Prevention "Before I die" (2014) 2:00 (France)

The Associations Prévention Routière Et Assureurs Prévention want you to know that more than 1500 young people die in drunk driving accidents.

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Leroy Merlin "Selfie" (2014) :40 (France)

Leroy Merlin "Selfie" (2014) :40 (France)

French home improvement store Leroy Merlin,wanted to re-establish its position as the country's leading DIY store. This spot features people taking "Selfies," except they're really not, they're taking photos of their handiwork.

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Michelin turns road maps into works of art.

Taking Michelin road maps and turning them into beautiful landscapes underlines the fact that Michelin is the go-to source for all things travel. They know the route better than anyone.
Nice looking stuff.

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Transavia yanks diners straight into vacation destinaton - Billboard stunt

Transavia yanks diners straight into vacation destinaton - Billboard stunt

Transavia.com, the low-cost airline company of the AirFrance KLM group, can fly you to many destinations for a low fare. To show how "instant" a quick trip with Transavia is, they arranged this billboard stunt in Paris.

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Nestlé Extrême - Reflection - (2014) :70 (France)

Nestlé Extrême - Reflection - (2014) :70 (France)

In a huge and hot apartment, a lovely looking young woman surrounded by mirrors decides to have an ice-cream. Not just any ice-cream, but an Extreme® cone.

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