France

 
 

Point P "Virutal reality mask" (2015) 1:24 (France)

Point P "Virutal reality mask" (2015) 1:24 (France)

When you start remodeling a house, it’s always hard to picture and imagine the final result. And catalogs aren't much help. HAVAS 360 created the Virtual Reality CUSTOM HOUSE using Oculus, for Point.P, the number one building and decorating seller in France.

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Le Slip Français "Very Love Trip" (2015) 2:50

Le Slip Français "Very Love Trip" (2015) 2:50

There's a French mannequin out there who fell in love with another mannequin who got carted off to L.A. That's the basis for this case study for Le Slip Français, a French underwear company with the big dream of opening a shop in L.A.

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Ciné-ma différence "In the role of" (2015) 1:15 (France)

Ciné-ma différence "In the role of" (2015) 1:15 (France)

When it comes to behavioural problem disabilities like autism, it seems the French are not so welcoming. Especially in the cinema.

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DS AUTOMOBILE - DR SYLVESTRE MAURICE (2015) 1:20 (France)

DS AUTOMOBILE - DR SYLVESTRE MAURICE (2015) 1:20 (France)

This spot (In French, but you'll still understand it) features Astronomer Dr. Sylvestre Maurice. In it he discusses his passion which is not astronomy and astrophysics but rather planet exploring. He's participated in explorations to the Moon, Mars and Saturn.

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DS AUTOMOBILE - IRIS VAN HERPEN (2015) 1:20 (France)

DS AUTOMOBILE - IRIS VAN HERPEN (2015) 1:20 (France)

For the 60th anniversary of the brand, automobile make DS has come out with the DS 5. To celebrate the launch, DS partnered with two influencers who best capture the spirit of the car.

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Club Med - First Day / Deserted island - (2015) :40 (France)

Club Med - First Day / Deserted island - (2015) :40 (France)

It's kind of shocking to wake up on an empty beach, but you get used to it. Based on the insight that stressed out city folk take a day or two to adjust to the lax lazy of a proper beach vacation, BETC created this ad for Club Med.

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Martell - Tricentaire / the history of the house - (2015) .90 (France)

Martell - Tricentaire / the history of the house - (2015) .90 (France)

Founded in 1715 during the enlightenment era, The Martell House is the oldest of the Great Cognac Houses.

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Humanis - “Lueurs d’espoir / Stories of Hope (2015) 1:20 (France)

Humanis - “Lueurs d’espoir / Stories of Hope (2015) 1:20 (France)

Since the subtitles are small, I'll tell you what this case study is showing you. Humanis, major French healthcare group in France, supports the association Gêniris in 2015 to commit to fighting rare eye diseases.

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McDonald's Paris makes pictograms

McDonald's is running some emoticon-centric pictograms on bus shelters, billboards and in train stations around Paris, in addition to selling some merch at Colette. I'd buy a t-shirt if I were there..

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Hé - raising awareness of street harassment (2015) (France)

Hé - raising awareness of street harassment (2015) (France)

For the 5th annual International Anti–Street Harassment Week, BETC and the French association Stop Harcèlement de Rue (End Street Harassment), created a special application...

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