France

 
 

Chanel "Métiers d’Art show" (2014) 3:15 (france)

Chanel "Métiers d’Art show" (2014) 3:15 (france)

High fashion meets the Wild West for Chanel. This Chanel 2013/2014 Métiers d’Art show, put on by Karl Lagerfeld, features Cowboy and Indian inspired clothing, and a bunch of celebrities and models oohing and ahhing about how authentic and not stereotypical it is.

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Killing a humanitarian is like killing those he helped - ACF and TBWA\PARIS

In August 2006, in Sri Lanka, 17 Action against Hunger humanitarians were murdered.
Following that unpunished massacre, we had to put an end to our action in this country.
With no prospect of an international investigation, Action against Hunger trusted TBWA\PARIS with the mission to accompany the publication of « The Truth About Muttur » report.

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Canal+ "The Clowns," (2013) 1:00 (France)

Canal+ "The Clowns," (2013) 1:00 (France)

What can I say. Another perfect piece of storytelling from dream client Canal+. What I love is it's a completely different idea from its epic masterpiece The Bear but still very much in the campaign.

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PMU -'You like to bet' - Cops / JFK assassination - (2013) :30 (France)

PMU -'You like to bet' - Cops / JFK assassination - (2013) :30 (France)

Too soon? Nope. Just not funny. Look, a skilled comedian can joke about pretty much anything, even death, Seinfeld made a spitting joke out of the JFK assasination. This though? Not quite as funny.

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War On Screen - The Sergeant - (2013) :50 (France)

War On Screen - The Sergeant - (2013) :50 (France)

"War on Screen" is a film festival which takes place in the Champagne-region in France, where our very angry sergeant is telling off his soldiers. "War on Screen" is dedicated to war movies. The ad? Superbe et très fort!

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SOCIÉTÉ GÉNÉRALE - "Money Exchange" - (2013) :60 (France)

SOCIÉTÉ GÉNÉRALE - "Money Exchange" - (2013) :60 (France)

In "Money Exchange" by Fred & Farid, the classic language misunderstanding isn't helped at all by these newfangled smart phones we have these days.

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IBM outdoor billboards become shelters, benches and ramps - people for smarter cities. (France)

IBM outdoor billboards become shelters, benches and ramps - people for smarter cities. (France)

"People For Smarter Cities" is Ogilvy Paris latest campaign for IBM. With this outdoor campaign, each billboard becomes a solution to a city problem. Rain. Steps. Lack of park benches.

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Decathlon

Decathlon is a French equipment retailer who likes to help all sporting enthusiasts.

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Diet Coke - The Slender Vender - (2013) 1:44 (France)

 Diet Coke - The Slender Vender - (2013) 1:44 (France)

The idea is quite nice, turn the vending machine into a slender pole, reminding people that Diet Coke is the skinny choice. The 1 minute and 44 seconds showing it off is a bit much though, the idea is easily understood it from the first shot.

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Unlock a woman and help escape domestic violence

The french organization Ni Putes Ni Soumises (Neither Whores Nor Submissives) did an event earlier this month at Pont des Arts in Paris. A poignant place, considering this beautiful bridge has been a romantic spot for ages.

NPNS hung hundreds of padlocks on the bridge-- each representing a woman stuck in a violent relationship. Over the past ten years domestic violence is up 30% in france. Ni Putes Ni Soumises works to free those women.

BY scanning a QR code on the padlock, you could see testimonies from domestic violence victims on your phone. Afterwards you could donate. And if you chose to donate, you'd get a symbolic code to "unlock," the woman.

I do applaud the effort as it's perfect placement. And it's also great for drumming up PR.

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