France

 
 

Eurostar - Hairy Potter (2006) Print (France)

Similar to how the USA used Hollywood films in its latest ad campaign (see it here) to tempt people to See America, Eurostar is attempting to attract Parisians to London using Harry Potter in their advertising. The headline reads, "It's time to see London." And apparently, films to have an impact on tourism.

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Ambient media in French advertising

lapetiteanglaise tips us to this neat French posters, which is French advertising in a nutshell and a good example of using the ads environment... (read more to see the "poledancer")

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Clim + print ads get graphic

Print ads for a French heating, air-conditioning retailer. Ice cold igloos and other frozen things tell you how cool this is.

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Roquefort Papillon - taste you can't tame

So, your brief says that the product you will advertise is a high range french cheese which has a much stronger personality than its competitors, untameable. The media dictates "single page print and posters". The name of the cheese is Roquefort Papillon, "butterfly" in French. So what do you do? Read more to see the three posters.

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French AIDS campaign has a sting.

The French AIDS prevention and information org, Aides.org has come up with another scary poster campaign to remind people of the dangers of AIDS.

Their last campaign used dying super heroes, and the campaign back in 2002 starred a Dick-head (literally.)

Dick says: "Condoms are like a good bath, when you are inside, you don't want to get out"

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Perrier - Caressing the Bottle / Bouteille Phallique - (1976) :60 (France)

  Perrier - Caressing the Bottle / Bouteille Phallique  - (1976) :60 (France)

Sooo... to get more water all I need to do is caress the bottle? Eh.. That's really subtle....

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