France

 
 

Axe - Tiens-toi prêt ! / Rise up girls - (2010) (France)

In this ad there are ten hidden women, body-painted to melt into the background like we've seen in so many ad photographs befo

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McDonald's - Class Photo / Gay son - (2010)

Chicago Tribune interview with McDonald's chief of operations Don Thompson

Tribune: A French TV ad featuring a gay teen and his father has stirred some controversy — not there, but here. Can you talk about that?

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Amnesty International France and la chose denounce the violations of human right
 

Amnesty - Russian Bullet

"We must not let Russia’s charm hide its atrocities."

In 2010, while the French government celebrates Russia across the country, the human
rights question is kept silent. Censorship, racism, murders, forced disappearances…
all still occur frequently in Russia.
Sign our petition : www.amnesty.fr/russie

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Amnesty - Russian Dolls

In 2010, while the French government celebrates Russia across the country, the human rights question is kept silent.

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Amnesty International - Death to the Death Penalty

Pleix have created a this spot against the death penalty for Amnesty International. Ah yes, it's wax figurines, that melt in the light of the Amnesty International candle of hope. Clever.

There are four execution scenes, each represent an area or country in the world where the death penalty is still used. Shooting (China, Libya, Syria, Viet Nam, Yemen), hanging, (Bangladesh, Botswana, Egypt, Iran, Iraq, Japan, North Korea, Malaysia, Singapore, Sudan, Syria), beheading (Saudi Arabia) and electrocution (USA).

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Hornbach - Hymne - is sweeping awards circuit

What do a woman in a fish costume, a weed-strewn parking lot, and dancing naked men holding balloons have in common? Absolutely nothing, which is just one reason why Director Nico Beyer's Hornbach spot, Hymne, out of Berlin agency Heimat, is storming through the awards circuit: it is a seamless, poetic integration of incongruous images that promotes the home improvement superstore with a poignant story of renewal.

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Schweppes - Nicole Kidman romance in India (2010) :60 (France)

This Schweppes ad features Nicole Kidman and little Latika from Slumdog millionaire.

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PSA turns homeless into asphalt statues

Samusocial.fr show with this 'asphaltisation' that the longer you live on the street the harder it is to get off it. The creative comes from Publicis Conseil Paris who want to raise awareness of the homeless plight and direct people to help via Samusocial.fr. Photographed by Marc Paeps the images show how homeless people slowly turn into asphalt, rooting into homelessness. Creepy.

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Febreze - Granny / Rose - print, France

Febreze and Grey Paris cut right to the chase with this image of a granny shushing her rose to stop barking. You know, if dogs smelled like roses, I'd have one. Get on that willya, P&G?

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Mennen Speed Stick - Pool Skater - (2010) :20

Here's a neat impossible feat, we know that some pools are great as skating ramps but have you ever tried skating in a full pool? Didn't think so. It'll be just like those bizarre nightmares I have where I have to fight off some monster and just as I throw a swing at them the underwater phenomena kicks in and my mean punch becomes a wussy slow-motion splash. Then when I wake up it's due to Folgers trippy sunshine happy all over the place seeping through my curtains - and my boyfriend wonders why I'm grumpy in the morning. Walk a mile in my heels, dude.

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