Director: Luca Armenia
Production Company: Lupo Films

Don't know how they got wind of it but fubiz tips us to this little guerilla marketing battle that took place on the Seine in Paris - where Xbox 360 gatecrashed the PS3 launch party by getting their own boat and just following the PS3 one around with it. Cute.

Agency: TBWA, Paris

Human ball alert!

Agency: DDB Paris

Oh my, what on earth is this? My tutor Gillard (may he r.i.p.) used to spend hours praising French advertising "they may not make sense, but they always look fantastic", over the years I've come to agree with him. Here DRAFT FCB has an unusual way of selling paint.

see ads inside yo.

DDB Paris had some fun creating in-store posters for Nike featuring quotes and attitude typical of McEnroe. They tie in nicely with phrases like "How about a little service?" Illustrated by Art Director Laurent Toth and copy by Olivier Lefebvre. Creative Directors for this project were Alexandre Hervé and Sylvain Thirache.

DDB Paris was presented with a brief for Nike showing off a package of 4 sport shoes now possible due to a new laser technology. Inspired by the idea of lasers, they came up with the idea to create a sport shoe by piercing a a metal sheet. See more inside.

The good folks of CLM/BBDO in Paris have sent in this piece of work for Football Resistance to share.